Download ADfits Gamification Marketplace for Brands

ADFITS BUSINESS IMPACT REPORTS
What is ADfits Gamification Marketplace?
Discover Next-Generation Brand Experiences in a !
New Marketplace of Empowered Consumers.
Rethink Advertising.
adfits.com | ADfits Gamification Marketplace
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Rethink Advertising.
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Tables of Contents!
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Current State of Online Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3"
The Elephant in the Room. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3"
Ad Blocking is an Existential Threat to Digital Reach. . . . . . . . . . . . . . . . . . . . . . . . . . . 4"
The March Towards The Empowered Consumer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4"
Rethink Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4"
How Brands Can Triumph Over Ad Blocking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5"
New Revenue, More Engagement, Quantifiable ROI. . . . . . . . . . . . . . . . . . . . . . . . . . . 5"
Case Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6"
Sources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7"
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adfits.com | ADfits Gamification Marketplace
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Current State of Digital Advertising!
Rethink Advertising.
The growth of digital technology has made the CMO's life more
complicated. While the plethora of choices and places on which
to engage with Consumers can be a boon to the business, it nevertheless makes
measurement, prioritization, and ROI proof burdensome. "
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Multiple layers of technology in the Ad
Tech eco-system contribute to the
problem. Marketers are faced with the
challenge to ensure the safe placement
of their Brand on digital sites."
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The Elephant in the Room!
With all this growth in Ad & MarTech, the
industry is also experiencing significant
growing pains. Today’s Marketers are
under increasing pressure to prove the
revenue and ROI on their marketing
spend while combating challenges
relating to ad fraud, view-ability, and
reduced reach from ad blocking. "
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ONLINE ADVERTISING HAS AN IMAGE PROBLEM!
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• Ad Fraud will cost $7.2 Billion globally as a result of nonhuman traffic (ANA)!
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• Click-through-rates across all ad formats is an abysmal 0.17% (Smart Insights)!
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• Ad View-ability is a problem when 56% of impressions are never seen (Google)!
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• Ad Tech is completely fragmented with too many “middle men” (LUMAscapes)!
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• 33% of Internet Users find display ads completely intolerable (PageFair)!
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• Native ads trick people into believing they’re reading a real article (HubSpot)
adfits.com | ADfits Gamification Marketplace
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Ad Blocking is an Existential Threat to Brand Reach!
Ad Blocking is $41.4 Billion global problem (PageFair & Adobe). Some Publishers
have reported 20 to 30% of users blocking ads. Cutting through the noise of marketing
is already challenging, but ad blocking makes it even more difficult forcing Brands to
experiment with new approaches to counter the effects of ad blocking."
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The March Towards the
Empowered Consumer!
Ad blocking is a strong statement from
Consumers: they’re fed up with banner
ads, slow page load times, and tracking
that follows them around the Internet.
Today’s connected Consumer believes
in empowerment and choice, and they
only want to know one simple thing: "
“what’s in it for me?” !
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This new paradigm shift represents a
massive opportunity for high growth
Brands to discover new models of
increasing ROI, loyalty, and audience
engagement. "
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Rethink Advertising!
In the age of ad blocking, ADfits is rethinking advertising and expanding key
partnerships. To counter the effects of ad blocking, ADfits has created a new
Marketplace that enables Brands to harness the power of gamification and loyalty
rewards. By launching an ADfits campaign, Brands gain access to deeply immersive
gamification campaigns that deliver quantifiable ROI, deepen engagement, build loyalty,
and create buzz with viral social media amplification. The ADfits Marketplace is driven
by a “network” of empowered Consumers who connect with their favourites sites and
follow the brands they love… on their terms, with their consent. This empowerment
creates exponential value to Brands because they gain deep insight into the needs and
wants of their audience, enabling them to deliver highly relevant, opted-in campaigns in
the form of “Offer Cards.”"
adfits.com | ADfits Gamification Marketplace
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How Brands Can Triumph Over Ad Blocking!
By connecting with Consumers in a new Ad Gamification Marketplace, Brands can
leverage new tools to launch powerful campaigns that deliver the following results:"
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Opted-In Follower acquisition in a Marketplace where your Customers
want to engage and interact with your brand daily."
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Insights into the Brand preferences and needs of Consumers helping you
deliver more targeted and relevant campaigns."
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Loyalty in the form of deeply repetitive ad engagement, increased time
spent with the Brand, and amplification that spreads virally on social media."
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1. Add Your Brand to the Marketplace to Grow Organic Followers
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GROW FOLLOWERS IN THE MARKETPLACE!
Brands can effortlessly grow relevant Followers by ensuring their Brand is visible within
the Marketplace. This allows people to Follow the Brand in the Marketplace and get
updates on upcoming Offer Card campaigns."
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OPTED-IN CUSTOMER ACQUISITION!
Acquiring Followers is akin to acquiring Opted-in Consumers. The ADfits Marketplace
creates a one to one relationship between the Consumer and the Brand. This enables
Marketers to prove the ROI on their marketing spend and engage with Consumers on a
whole new level. "
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2. Use Templates to Launch “OFFER CARD” Campaigns
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LAUNCH CAMPAIGNS WITH TRUSTED PUBLISHERS!
When working with trusted Publishers, Brands simply need to answer one question: "
“how many customers do we want to acquire?” "
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1. Determine Budget!
Budgets can range from 100 Offers
Cards to thousands of Offer Cards."
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2. Choose Denomination!
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Brands have the option to sponsor
Offer Cards with Dollars, Points, Miles,
or Stars in any denomination i.e. $1 per
visit, $5 per visit, or even $100 per visit
for high-end or luxury brands. "
3. Effortlessly Launch Offer Card !
Specify the dates for your Offer Card and we will automatically notify your Brand’s
followers (including the Publisher’s followers) about the Offer Card campaign. Followers
are encouraged to visit the site and engage with your Brand daily for a chance to
redeem the Offer Card."
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Customer Acquisition, More Engagement, Quantifiable ROI!
Compared to traditional ads, Offer Cards represent a fundamental shift in how Brands
reach and engage with Consumers. Offer Cards deliver a new medium to counter the
effects of Ad Blocking and are designed to resonate with today’s empowered Consumer.
People are hungry for reward, status, achievement, competition and self-expression,
and they'll go out of their way to engage with the sites and the brands that give it to
them. The ADfits Gamification Marketplace enables Brands to acquire customers,
deepen engagement, and achieve quantifiable ROI on their media spend."
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Case Study!
A Gourmet Coffee Card Brand in the US needed a better way to reach and engage with
Consumers. Traditional display ad campaigns were simply not delivering the ROI on
their marketing spend and were also susceptible to being blocked by ad blockers.
These ad placements also generated low click-through rates and delivered limited
returns."
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They wanted to experiment with ad gamification to reach and engage with Consumers.
They also wanted an easy way to develop re-marketing opportunities. "
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The Gourmet Coffee Card Brand chose ADfits to launch a campaign of 50 Offer Cards
targeted to a small segment of their target audience. The results were astounding.
Within minutes of launching, they acquired 61% of visitor email addresses, drove 8x
more interactions over the course of the campaign, and achieved repetitive, prolonged
Brand engagement. In today’s marketing noise, these results were astounding."
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Sources:!
http://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671#sthash.tHx4bSRw.dpuf"
https://www.salesforce.com/blog/2016/02/key-trends-transforming-advertising-2016.html"
https://blog.pagefair.com/2015/ad-blocking-report/"
http://www.ana.net/content/show/id/botfraud-2016"
http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/"
https://www.thinkwithgoogle.com/infographics/5-factors-of-viewability.html"
http://www.lumapartners.com/resource-center/lumascapes-2/"
http://downloads.pagefair.com/reports/adblocking_goes_mainstream_2014_report.pdf"
Toronto Life logo used for example purposes only. Toronto Life is not affiliated with ADfits."
Jergens logo used for example purposes only. Jergens is not affiliated with ADfits."
adfits.com | ADfits Gamification Marketplace
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For more information on how ADfits can help you “Rethink Advertising” in the
Age of Ad Blocking, please visit: http://www.adfits.com "
Contact Us!
Sales: 1+ 647-328-8001"
Email: [email protected]"
Follow: @ADfits
Rethink Advertising.
adfits.com | ADfits Gamification Marketplace
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