Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
WeRemember A Cause Driven Social Support Company Marketing Plan We Remember (Social support site) We Remember Support Shirts Submitted by Angi Tabor Creator and Founder 5/08/2021 Table of Contents Executive SummaryThis company was created and founded to be a support site for people affected by a mass murder or shooting events. Bulletin boards/forums for each event as well as support shirts. Overview We arre a cause driven company that will use cause marketing to generte sales to the target market for consumer TShirt sales, a 3,4 billion per year market. Items purchased will help fund grief counseing for afffected immediate family members of victims lost in a mass murder/shooting event. Brand Health Statement (include data if possible) No data available due to prelaunch status SWOT analysis Strengths . With very little initial startup investment after intial web building costs the ROI for this company to be at a 75 to 25% profit vs Investment ratio. Only related company for this cause. Market trends favor cause related businesses as consumers increasingly demand more from their products and follow brands that exemplify these values Weaknesses Cost of initial web build with is labor intensive due to the amount of informtion needed to be integrsted into the many bulleton boards within the We Remember Forum and Storefront. First year budget primarily taken by this intial cost. Uncertain of consumer tone with cause message. New to this type of business and no staff assistance currently Opportunities Theree are many opportunities available withnall age rangs but with specific direction toward millenials who are the largest consumers of csuse related merchandise.This company will enter a 3.4 billion dollar per year industry with a niche cause. Threats Lack of experience in market. Inability to grow quickly if needed . Lack of quality consumer needs/availability. Keeping brand health positive as this is sensitive subject emotional response of consumer could flucuate if not ressponsive enough to tone of their content. Goal Statement Hire Web Builder to create the necessary options within content To launch with targeted marketing launching in key cities simultaneously initially then adding city specific targeted marketing to the remaining cities of event occurrences as budgeting allows We aim to be a globally recognized cause with high brand heslthand loyalty from our consumers. Aim to assist in healing process of anyone affected by these tragic events with use of interactive resource links to help consumers/users find help with these issues in their community Strategies Target Market Implementation (Statement for each tool you plan to use) Facebook Twitter Instagram etc.. (edit this list to what you are using) Content Development Assignments Key Performance Indicators (KPI goals) Budget (by dollar amount or time) Return on Investment (ROI) Conclusion Executive Summary Text for executive summary goes here Overview Text for overview goes here Brand Health Statement Text for Brand Health Statement goes here (include data if possible) As you begin to share content, identify how to best translate your authentic voice across social media. What does this look like? If you’re playful, let that shine through. If you’re serious, keep that tone within your writing. People do business with those they know, like and trust. Trust erodes very fast when you’re putting on an act or pretending to be something you’re not. SWOT analysis Text for SWOT analysis goes here Strengths Weaknesses Opportunities Threats Goal Statement List of Goals Strategies Text for Strategies goes here posting schedule? Target Market Text for Target Market goes here Who is your target market? Understand their area of expertise, what they’re talking about online and how you’ll use content to make a connection. You’ll also want to do an online audit of your competition to see how (or if) they’ve reached your target audience and where opportunities still lie. The key here is to cater your content to the specific needs of your audience. Stop trying to be everything to everyone. Implementation (Statement for each tool you plan to use) Facebook Twitter Instagram etc.. (edit this list to what you are using) Sample Implementation: Pinterest ■ Create 12 new boards with Pinterest board names based on keyword research – make them descriptive, optimized and enticing ■ Pin 2-3 pieces of content from blog, website, Facebook and others on a daily basis ■ Follow 10 relevant people and/or brands that pin similar content ■ Re-pin 2-3 pieces of their content daily to increase awareness ■ Design or pin eye-catching images with the possibility of “going viral” Content Development Text for SWOT analysis goes here Assignments Text for Assignments goes here Key Performance Indicators (KPI goals) Text for KPI goes here Budget (by dollar amount or time) Text for Budget goes here Return on Investment (ROI) Text for ROI goes here Conclusion Text for conclusion goes here