Download Copy of final market plan

WeRemember
A Cause Driven Social Support Company
Marketing Plan
We Remember (Social support site)
We Remember Support Shirts
Submitted by Angi Tabor
Creator and Founder
5/08/2021
Table of Contents
Executive SummaryThis company was created and founded to be a support site for people affected by a mass
murder or shooting events. Bulletin boards/forums for each event as well as support shirts.
Overview
We arre a cause driven company that will use cause marketing to generte sales to the target
market for consumer TShirt sales, a 3,4 billion per year market. Items purchased will help fund
grief counseing for afffected immediate family members of victims lost in a mass
murder/shooting event.
Brand Health Statement (include data if possible)
No data available due to prelaunch status
SWOT analysis
Strengths
. With very little initial startup investment after intial web building costs the ROI for this company
to be at a 75 to 25% profit vs Investment ratio. Only related company for this cause. Market
trends favor cause related businesses as consumers increasingly demand more from their
products and follow brands that exemplify these values
Weaknesses
Cost of initial web build with is labor intensive due to the amount of informtion needed to be
integrsted into the many bulleton boards within the We Remember Forum and Storefront. First
year budget primarily taken by this intial cost.
Uncertain of consumer tone with cause message.
New to this type of business and no staff assistance currently
Opportunities
Theree are many opportunities available withnall age rangs but with specific direction toward
millenials who are the largest consumers of csuse related merchandise.This company will enter
a 3.4 billion dollar per year industry with a niche cause.
Threats
Lack of experience in market. Inability to grow quickly if needed . Lack of quality consumer
needs/availability. Keeping brand health positive as this is sensitive subject emotional response
of consumer could flucuate if not ressponsive enough to tone of their content.
Goal Statement
Hire Web Builder to create the necessary options within content
To launch with targeted marketing launching in key cities simultaneously initially then adding city
specific targeted marketing to the remaining cities of event occurrences as budgeting allows
We aim to be a globally recognized cause with high brand heslthand loyalty from our
consumers.
Aim to assist in healing process of anyone affected by these tragic events with use of interactive
resource links to help consumers/users find help with these issues in their community
Strategies
Target Market
Implementation (Statement for each tool you plan to use)
Facebook
Twitter
Instagram
etc.. (edit this list to what you are using)
Content Development
Assignments
Key Performance Indicators (KPI goals)
Budget (by dollar amount or time)
Return on Investment (ROI)
Conclusion
Executive Summary
Text for executive summary goes here
Overview
Text for overview goes here
Brand Health Statement
Text for Brand Health Statement goes here (include data if possible)
As you begin to share content, identify how to best translate your authentic voice across social
media.
What does this look like?
If you’re playful, let that shine through. If you’re serious, keep that tone within your writing.
People do business with those they know, like and trust.
Trust erodes very fast when you’re putting on an act or pretending to be something you’re not.
SWOT analysis
Text for SWOT analysis goes here
Strengths
Weaknesses
Opportunities
Threats
Goal Statement
List of Goals
Strategies
Text for Strategies goes here
posting schedule?
Target Market
Text for Target Market goes here
Who is your target market? Understand their area of expertise, what they’re talking about online
and how you’ll use content to make a connection.
You’ll also want to do an online audit of your competition to see how (or if) they’ve reached your
target audience and where opportunities still lie.
The key here is to cater your content to the specific needs of your audience.
Stop trying to be everything to everyone.
Implementation (Statement for each tool you plan to use)
Facebook
Twitter
Instagram
etc.. (edit this list to what you are using)
Sample Implementation: Pinterest
■
Create 12 new boards with Pinterest board names based on keyword research –
make them descriptive, optimized and enticing
■
Pin 2-3 pieces of content from blog, website, Facebook and others on a daily basis
■
Follow 10 relevant people and/or brands that pin similar content
■
Re-pin 2-3 pieces of their content daily to increase awareness
■
Design or pin eye-catching images with the possibility of “going viral”
Content Development
Text for SWOT analysis goes here
Assignments
Text for Assignments goes here
Key Performance Indicators (KPI goals)
Text for KPI goes here
Budget (by dollar amount or time)
Text for Budget goes here
Return on Investment (ROI)
Text for ROI goes here
Conclusion
Text for conclusion goes here