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Download $2M+ SAVINGS - Advertising Production Resources
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RETAIL: MULTI-AGENCY BUNDLING 2016 A US retail giant asked APR to coordinate a massive holiday ad campaign across six creative agencies over an eight-week period. The goal was to create 204 video pieces ranging from traditional TV commercials to online videos using celebrity hosts. HOW’D THEY DO IT? APR was involved from the early planning stages through final wrap acting as a conduit between the client, agency and production vendors. We were engaged in the partner selection process, which allowed us to develop and manage processes such as: consolidation of prep & wrap, cost-plus monitoring & elimination of waste in real-time, recommendation of a long-term pricing approach, collaborative production structure management, and oversight of out-of-scope requests. Ultimately, this endeavor proved highly successful and delivered all required work, on schedule while saving over $2 million. © 2016 | Advertising Production Resources | www.aprco.com | +1.303.759.2509 1 SET 6 AGENCIES 8 WEEKS 204 VIDEOS $2M+ SAVINGS
