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Job Description Form Job Title Sales & Marketing Manager Location Kings Coppice Farm, Grubwood Lane, Cookham, Maidenhead, Berks SL6 9UB Division Copas Traditional Turkeys & The Thoughtful Producer Reports to Sarah Copas Type of position: Full-time Title Commercial Director Period: Hours: Permanent contract Normal office hours 40 hrs / week Part-time Extended seasonal hours and some weekend work Contractor Flexibility required GENERAL DESCRIPTION – ROLES & RESPONSIBILITIES We are looking for an energetic Sales & Marketing Manager who is up for a challenge and shares our values: Integrity, Passion for Excellence, Problem Solver, Team Player and Powered by Detail. Take on a key role in our dynamic customer focused luxury food businesses producing the finest quality chicken, Christmas turkeys & accompaniments. Responsible for relationship management with current and new customers alongside managing the consumer & trade marketing activities for both brands to build brand awareness and grow the national consumer base. The two brands are dedicated to product quality and service to match, they have many synergies but with different challenges requiring different marketing approaches. Operating since 1957 Copas Traditional Turkeys is an established award-winning brand with strong heritage and a dedicated foodie following. The Thoughtful Producer was launched in 2015 and requires a start up approach to marketing and sales to introduce the brand to local and national consumers on a shoe-string budget. (www.copasturkeys.co.uk and www.thoughtfulproducer.co.uk) Use your “can-do” problem solving attitude to deliver projects on time. Tasks will include customer account management, online, social media & email communications, online commerce and farmgate sales, events, marketing material production, advertising design, and PR agency management. Business acumen, relationship management, attention to detail, creative writing and design, good command of the English language & passion for food essential! Key Responsibilities leading the continued success and development of the Copas Very Very Special turkey brand and introducing The Thoughtful Producer brand through retail and wholesale channels: 1. Building the national customer base by face to face contact & relationship building with stockists and prospects to develop business together. 2. Develop an annual Sales and Marketing Strategy and Implementation plan to maximise the limited budget using a small business approach. 3. Management of our online presence including our Website / social media (Facebook, Twitter, Instagram etc) / Google campaigns 4. Management of our advertising and other promotional activities including local, national food press and retailer marketing support. 5. PR & Design Work – Design materials where possible and manage any external agencies with clear briefing and setting of annual targets and reviews. 6. Attendance at relevant adhoc events to promote the brand, retail sales and build key relationships (Awards; Events; Exhibitions etc.) 7. Responsibility for the operations and promotion of our online retail shop including promotional plans, outstanding customer service and dispatch to grow retail sales year on year / month on month. 8. Accountability for the sales financials – price and margin strategy. Budget Management of the Marketing function. 9. Long-term brand development – develop and deliver new ideas and strategies for the long-term brand building e.g. rebranding Copas Traditional Turkeys & The Thoughtful Producer Kings Coppice Farm, Grubwood Lane, Cookham, Maidenhead, Berks SL6 9UB T: 01628 474 678 F: 01628 474 679 Job Description Form Job Title Location Sales & Marketing Manager Kings Coppice Farm, Grubwood Lane, Cookham, Maidenhead, Berks SL6 9UB Division Copas Traditional Turkeys & The Thoughtful Producer Reports to Sarah Copas Title Commercial Director CORE ROLE – FURTHER DETAIL Dependent on the annual requirements of the business the role may include the following: Sales Strategy, Planning & Budget Responsibility Responsible for influencing and implementing the annual Sales strategy within the overall annual business goals set by the Board (February). To include Stockists, Companies, Wholesalers, Catering, Home Delivery and Farmgate customers. Responsible for the annual Sales plan – a forecast document reporting monthly to achieve sell out and new business opportunities Display analytical skills to review and research the sales environment to define potential opportunities Responsible for setting and managing the Sales budget. Submitting the budget for approval by the Director and ongoing budget management throughout the year Responsible for the Customer perspective in the annual pricing strategy. Responsible for maintaining all agreed margins and drafting proposals for key accounts. Deliver an annual Sales review at the end of the season to include full market analysis (February) Sales & Account Management Regular stockist visits to meet all customers, developing new business targets and business development as required Organisation and attendance at trade/industry/consumer events to network with customers, stockists and prospects Stockist & Prospect database management, reporting, and development Collation, analysis and interpretation of annual and ongoing customer feedback Development of Customers & New Business Mailers & Communications including email Organisation & Despatch of Marketing kit to kickstart the wholesale selling season Manage all Stockist orders and process from provisional orders to confirmation and delivery Management of Home Delivery and Farm Gate Sales plan year-round and for the Christmas season Accompaniments range – Be responsible for the management and development of the Accompaniment range working with the distributors Accompaniment Range Management Accompaniments stock management, forecasting & ordering Materials stock management, forecasting & ordering Stock control for year round sales (chicken, frozen product & Accompaniments) Marketing Strategy, Planning, & Budget responsibility Responsible for implementing the annual Marketing strategy within the overall annual business goals agreed by the Directors (March) Responsible for the annual Marketing plan – a document reporting monthly on year-round promotion and building to the Christmas season Display analytical skills to review and research the market to define potential opportunities Responsible for setting and managing the Marketing budget. Submitting the budget for approval by the Director and ongoing budget management throughout the year Deliver an annual Marketing review at the end of the season (January) Marketing Collateral & Packaging Development of key messaging for each season Management and design of all marketing collateral to include merchandising, brochures, posters, event materials, adverts (inhouse wherever possible) Sourcing and print management of all marketing collateral Produce Marketing input into product development Manage the sourcing of all branded packaging materials, packaging improvement, NPD requirement Copas Traditional Turkeys & The Thoughtful Producer Kings Coppice Farm, Grubwood Lane, Cookham, Maidenhead, Berks SL6 9UB T: 01628 474 678 F: 01628 474 679 Job Description Form Job Title Sales & Marketing Manager Location Kings Coppice Farm, Grubwood Lane, Cookham, Maidenhead, Berks SL6 9UB Division Copas Traditional Turkeys & The Thoughtful Producer Reports to Sarah Copas Commercial Director Online Retail, Web & Social Media Title Manage and develop our Social Media presence year round to include Twitter, facebook, Instagram, Linked In, blogs etc Manage the website to include development, improvements and continual maintenance Manage our online commerce site for both brands creating retail strategy to grow farmgate and home delivery sales Advertising, PR & Promotion Develop an advertising campaign to an agreed annual budget to include local and national foodie focus Develop promotions with associate brands / media to promote the brand in a cost effective way Award applications Manage the PR agency for the annual Christmas seasonal focus (consumer press) and year-round coverage to include clear briefing on message, coordination of farm visits and building journalist relationships Create local PR opportunities and activities to build the brand year-round Create national trade PR to include press releases, building trade press relationships & opportunities Christmas (Production Period) Lead the team with all wholesale customer communication, order finalising and delivery confirmation Coordinate with production to manage customer specific production requirements e.g. packaging, palletisation Manage the Home Delivery & Farmgate sales tracking & pro-actively respond to maximise sales Support Farmgate collection and the despatch of Home Delivery including customer contact plans Be an active team player with a “muck in” approach assisting with customer contact where required Oversight of the Complimentary & Charity turkeys (organised by admin) Take advantage of last minute/seasonal PR/Marketing opportunities locally and nationally Long-term Planning Be involved a long-term planning for the business and brand development Lead long-term brand development projects as required by the Directors General Be a key team player and Manager in the business Take ongoing training and attend seminars to continually refresh our sales approach Operate with professional and respect for all employees and colleagues Display passion for good food and the best poultry! WORK EXPERIENCE REQUIREMENTS Essentials: Account Management experience including a proven track history Marketing experience including the full marketing mix Budget management Passion for good food! An Advantage: Sales & New Business acquisition track history Creative design skills, copywriting skills, photography skills PR experience Trade marketing experience Experience in Food Sales / Marketing Experience in Food Manufacturing / Meat industry Copas Traditional Turkeys & The Thoughtful Producer Kings Coppice Farm, Grubwood Lane, Cookham, Maidenhead, Berks SL6 9UB T: 01628 474 678 F: 01628 474 679