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Healthy Kids Community Challenge:
Integrated Evidence-Based Approach
Sarah Lambert, Ministry of Health and Long-Term Care
September 29, 2016
Healthy Kids Strategy History and
HKCC Program Overview
• The Healthy Kids
Panel was made up of
18 independent
experts who are
leaders in their fields
2012
• The Panel reviewed 93
written submission,
met with 19 thought
leaders, received 2000
responses to a parent
survey, 10 focus groups
with children and
youth
• In response to the
panel's
recommendations
the government
created Ontario's
Healthy Kids
Strategy
2013
• Join EPODE
International and
adopt a
coordinated,
community-driven
approach to
developing healthy
communities for
kids.
• The Healthy Kids
Community
Challenge was
launched in January
2014 by Premier
Kathleen Wynne
2014
• 45 communities
were selected and
announced to
participate in the
Challenge
• Communities
represent Ontario’s
geographic and
cultural diversity
• Reach almost 40%
of Ontario’s
population
• $33.5 million
in transfer
payment
dollars
approved for
HKCC
communities
• Theme One
announced:
Run. Jump.
Play. Every Day
2015
•
•
Close to 500
interventions
to support
Run. Jump.
Play. Every Day
implemented
Theme Two
launched in
July: Water
does Wonders!
2016
2
Healthy Kids Community Challenge:
Principles
Focus on
healthy kids
• Focus on healthy kids, not
just healthy weights.
• Strategies targeting
protective factors for
healthy weights – including
improving nutrition,
physical activity and
getting adequate sleep –
will benefit all children,
regardless of weight status.
Positive
health
messages
• Focus on positive
health messages
and not on
programs or
messages that
could increase bias
or stigma around
weight.
Supportive
environment
and systems
• Recognize that
healthy kids live in
healthy families,
schools and
communities
Support
health
equity
• Support health equity
through interventions
at the populationlevel and by targeting
at-risk populations.
3
Healthy Kids Community Challenge:
Key Components
Partnerships
Theme Based
Community Driven
Community Champion
EPODE Methodology
Local Project Manager
Centralized Coordination
and Support
4
HKCC Centralized Supports
Provincial Partners
Scientific & Expert
Advice:
Scientific Reference
Committee &
Aboriginal Stream
Scientific Subcommittee
(Hosted by PHO)
Social Marketing:
Evaluation:
Public Health Ontario
(PHO)
Communications &
Marketing Division,
MOHLTC
Training & Capacity
Building:
Healthy Kids Resource
Centres
Central
Coordination:
Methodology
Consultation:
MOHLTC,
Population and
Public Health
Division
EPODE
International
Network
Local Program Implementation:
Local Project Managers
Local Program Planning & Delivery:
Local Steering Committee
Program Participation:
Local Healthy Kids Communities
Provincial Coordination -Implementation Process
6
Integrating evidence:
Theme Development
• SRC /PHO identify
evidenced-based
protective behaviours to
support childhood
obesity prevention
• Evidence about
association with obesity
as well as effective
interventions
• HKRC provides evidencebased resources
7
Integrating evidence:
Communications materials
• Use of evidence-based
documents to prepare
community materials
• Through partner
input, additional
evidence is included
• Tools for Local Project
Managers synthesize
evidence and support
application
8
Community tools - sample
9
Community tools - sample
POSTER
INFOGRAPHIC
10
Community tools - sample
11
Community tools - sample
Policies
Education and
awareness program
Community
engagement
Create supportive
environments
Social marketing
campaigns
Build peer support/
student involvement
Parent /Family and
caregiver partnerships
Integrating evidence:
Implementation
• Communities
identify rationale
for proposed
interventions
• Training provided
to communities to
support evidencebased approaches
• Local evaluation
conducted to
assess process and
outcome impact
13
Evidence-informed interventions
For Theme 2 “Water does Wonders”, communities have
begun to implement evidence-based interventions such
as:
• Increasing water access: e.g. water fountains, bottle refill stations
• Water education: in schools, community and recreation
programs
• Public awareness: social marketing campaigns,
community events
• Policy: new or enhanced policies for schools, daycares,
recreation centres and sports teams
16
Community Highlights
Sudbury
17
Community Highlights
Peterborough
Community Highlights
Sault Ste. Marie
Community Highlights
Chigamik
20
Community Highlights
London
Participating communities in the HKCC
22
Map legend – Participating communities
Map ID
1
2
Community Name
Canton d'Alfred et
Plantagenet
Centre de sante
communautaire
CHIGAMIK CHC
3
City of Brantford
4
City of Burlington
Map ID
Community Name
Map ID
City of Peterborough
25
County of Middlesex
35
14
City of Sault Ste. Marie
26
36
Town of Ajax
15
City of St. Thomas
City of Temiskaming
Shores
27
County of Renfrew
De dwa da dehs nye>s
Aboriginal Health
Centre
Lambton Shores
Community
Collaborative
Manitoulin Island
(NoojmowinTeg)
Misiway
Milopemahtesewin
Community Health
Centre
Municipality of
Chatham-Kent
Municipality of Grey
Highlands
Regional Municipality of
Niagara
Regional Municipality of
Waterloo
37
Town of Aurora
38
Town of Collingwood
39
Town of Georgina
40
Town of Kapuskasing
41
Town of Marathon
42
Town of Thessalon
43
Township of Uxbridge
United Counties of
Leeds & Grenville
Wabano Centre for
Aboriginal Health
16
City of Kingston
21
10
City of London
22
11
City of Oshawa
23
County of Hastings
33
12
City of Ottawa
24
County of Huron
34
8
9
City of Hamilton
17
28
City of Kenora
7
City of Guelph
Community Name
13
20
6
City of Greater Sudbury
Map ID
Shkagamik-Kwe Health
Centre
City of Thunder Bay
City of Toronto Danforth - East York
City of Toronto Humber - Downsview
City of Toronto Rexdale
City of Toronto Scarborough
City of Windsor (Essex
County)
5
Community Name
18
19
29
30
31
32
44
45
Mainstream communities
Aboriginal communities
23
Questions????
For more information: [email protected]
24