* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download forty tips for a faster sale
Dumping (pricing policy) wikipedia , lookup
Market penetration wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Market analysis wikipedia , lookup
Viral marketing wikipedia , lookup
Price discrimination wikipedia , lookup
Ambush marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Green marketing wikipedia , lookup
Street marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Target market wikipedia , lookup
Marketing plan wikipedia , lookup
Global marketing wikipedia , lookup
Marketing channel wikipedia , lookup
30-60-90 Day Marketing Plan Cleanza Lanier, Realtor® Owner/Investor Keller Williams® Tampa Properties First 30 Days _____ Tour property and prepare a walk-through inspection checklist noting necessary repairs, replacement items, upgrades and marketing obstacles. _____ Educate sellers on support system programs _____ Enter the property in the MLS with copy of printout to the seller. _____ Install For Sale sign and appropriate sign riders. _____ Advertise the property in the local media and/or other appropriate real estate publications (e.g., Tampa Tribune, St. Pete Times, Wall Street Journal, Direct Mail Program, Dupont Registry, REALTOR.com, etc.) _____ Showcase the property on the company Internet website and my personal website. _____ Make 3 keys for the property, ensure the keys work and enter them in the office system. Install lock box with owner’s consent. _____ Prepare an information sheet and/or photo brochure of the property. _____ Place information sheets in information box at the property. _____ Arrange for the property to be seen on area broker’s caravan. _____ Prepare a written caravan report for the seller with the positive points, marketing obstacles, suggestions for improvements and suggested listing price. _____ Distribute property information sheets detailing special advantages and facts pertaining to the property to area brokers. _____ Distribute flyers and brochures to neighborhood garage sales. _____ Send “Just Listed” cards to neighbors. _____ Conduct a weekend open house. 30-60-90 Day Marketing Plan Cleanza Lanier, Realtor® Page 2 _____ Follow-up on showings and inquiries. _____ Arrange for repair estimates if necessary & receive sellers authorization. _____ Meet repair people at the property and forward bills to the seller. _____ Update the market analysis each 30 days, review with seller the number of showings and comments of the prospects. Review price with the seller. _____ Review the future marketing plans with the seller. Second 30 Days _____ Send copies of ads, brochures, flyers, etc. to sellers. _____ Pitch property at sales meetings. _____ Follow up on repairs. _____ Schedule weekend open house. _____ Revise ads where appropriate. _____ Preview new competition in the area. _____ Follow up with brokers regarding feedback on showings. _____ Update remarks in MLS where appropriate. _____ Notify prospects and brokers who have shown the property of any price changes and completed repairs. _____ Update seller on financing alternatives and market rates. _____ Review with the seller an updated market analysis and new multiple listing 30-60-90 Day Marketing Plan Cleanza Lanier, Realtor® Page 3 statistics at the end of the second 30 days. _____ Review the need for a price change with the seller based on the updated market analysis and MLS statistics. _____ Discuss marketing strategies for the next 30 days with the seller. Third 30 Days _____ Send copies of ads, brochures, etc. to seller. _____ Schedule a weekend open house. _____ Follow up on all showings, share comments with the seller. _____ Preview new listings in the market area. _____ Update brochures and advertising. _____ Check the listing in the MLS and In House Listing System. _____ Make sure that keys have been returned. _____ Examine the need for sales incentives (e.g., seller to assist buyer with closing costs; 4% selling agent commission; selling bonus; trip; etc.) _____ Mail brochures to brokers active in the area. _____ Review market analysis and market conditions with the seller.