Download forty tips for a faster sale

30-60-90 Day Marketing Plan
Cleanza Lanier, Realtor® Owner/Investor
Keller Williams® Tampa Properties
First 30 Days
_____ Tour property and prepare a walk-through inspection checklist noting necessary
repairs, replacement items, upgrades and marketing obstacles.
_____ Educate sellers on support system programs
_____ Enter the property in the MLS with copy of printout to the seller.
_____ Install For Sale sign and appropriate sign riders.
_____ Advertise the property in the local media and/or other appropriate real estate
publications (e.g., Tampa Tribune, St. Pete Times, Wall Street Journal, Direct
Mail Program, Dupont Registry, REALTOR.com, etc.)
_____ Showcase the property on the company Internet website and my personal website.
_____ Make 3 keys for the property, ensure the keys work and enter them in the
office system. Install lock box with owner’s consent.
_____ Prepare an information sheet and/or photo brochure of the property.
_____ Place information sheets in information box at the property.
_____ Arrange for the property to be seen on area broker’s caravan.
_____ Prepare a written caravan report for the seller with the positive points, marketing
obstacles, suggestions for improvements and suggested listing price.
_____ Distribute property information sheets detailing special advantages and facts
pertaining to the property to area brokers.
_____ Distribute flyers and brochures to neighborhood garage sales.
_____ Send “Just Listed” cards to neighbors.
_____ Conduct a weekend open house.
30-60-90 Day Marketing Plan
Cleanza Lanier, Realtor®
Page 2
_____ Follow-up on showings and inquiries.
_____ Arrange for repair estimates if necessary & receive sellers authorization.
_____ Meet repair people at the property and forward bills to the seller.
_____ Update the market analysis each 30 days, review with seller the number of
showings and comments of the prospects. Review price with the seller.
_____ Review the future marketing plans with the seller.
Second 30 Days
_____ Send copies of ads, brochures, flyers, etc. to sellers.
_____ Pitch property at sales meetings.
_____ Follow up on repairs.
_____ Schedule weekend open house.
_____ Revise ads where appropriate.
_____ Preview new competition in the area.
_____ Follow up with brokers regarding feedback on showings.
_____ Update remarks in MLS where appropriate.
_____ Notify prospects and brokers who have shown the property of any price changes
and completed repairs.
_____ Update seller on financing alternatives and market rates.
_____ Review with the seller an updated market analysis and new multiple listing
30-60-90 Day Marketing Plan
Cleanza Lanier, Realtor®
Page 3
statistics at the end of the second 30 days.
_____ Review the need for a price change with the seller based on the updated market
analysis and MLS statistics.
_____ Discuss marketing strategies for the next 30 days with the seller.
Third 30 Days
_____ Send copies of ads, brochures, etc. to seller.
_____ Schedule a weekend open house.
_____ Follow up on all showings, share comments with the seller.
_____ Preview new listings in the market area.
_____ Update brochures and advertising.
_____ Check the listing in the MLS and In House Listing System.
_____ Make sure that keys have been returned.
_____ Examine the need for sales incentives (e.g., seller to assist buyer with
closing costs; 4% selling agent commission; selling bonus; trip; etc.)
_____ Mail brochures to brokers active in the area.
_____ Review market analysis and market conditions with the seller.