Download Address: No - Graduateland

Address: Kinkerstraat 336D, 1053 GE Amsterdam, NL
Mobile Phone: (+31) 0681 653 727
E-mail: [email protected]
Alehandra Nora Iorgut
Personal Information
Birth Date: 02.07.1984
Nationality: Romanian
Personal characteristics: good communication skills, multitasking, detail oriented, ability to work
under pressure
Professional Objective:
A challenging and dynamic position in the field of marketing communication that would allow me
to use my academic and professional knowledge, as well as to improve my skills
Education:
2009 –2011:
University of Amsterdam, Amsterdam, Netherlands
Master in Business Studies (Marketing Specialization)
2003-2007:
The Academy of Economic Studies, Bucharest, Romania
The Faculty of International Business and Economics
Bachelor Degree, August 2007
1999- 2003:
Mihai Viteazul National College, Bucharest, Romania
High School Diploma (major: Mathematics, Computer Science)
Work experience:
December / 2009 – present
Philips B.V., Consumer Lifestyle Division
Amsterdam
Retail Events Management – IKAM Customer Management Competence Excellence Team
 Resposible for project coordination and management support for internal and external
events (Consumer Lifestyle Customer Event http://www.philips-event2011.com/ Barcelona 2011; Proposition Introduction Meeting Week – Barcelona 2011; Global
Conference – Amsterdam, 2011; IRM Summit - 2011);
 Event coordination in a central and international environment;
 Involved in the Internal Communication activities: content management of IRM Event
Team and Retail Training intranet; drive the set-up and development of Philips Event
Team Global SharePoint;
 Responsible for central communication materials (website, invitations etc);
 Responsible for project status and PDCA (Plan-Do-Check-Act) tracking;
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Involved in vendor selection phase (partly, design phase, preparation phase, build up
phase, execution phase, breakdown, evaluation phase);
Financial and logistic support.
Consumer Marketing Management Trainee – BG Accessories, Together at Home
 Day to day/operational support to Director and Senior Marketing Management;
 Online content management operations (creation, editing and publishing product related
information in the form of text, image or A/V format, on internal and external Philips
websites, through Citrix PFS3 and CCR platforms);
 Project management – online content clean-up project;
 Manage external stakeholders for the creation and production of presentation and
POSM materials (advertising and production agencies);
 Benchmark analyses;
March / 2009 – August / 2009
Ipsen Beaufour
Multinational Pharmaceutical Company (Bucharest, Romania)
Marketing and Events Officer
 External stakeholders management (travel and advertising suppliers, for event organizing
and marketing communication materials preparation);
 Events management (company presentations, seminars, meetings, trainings and
corporate events);
 Manage expenditures effectively and monthly controlling/supervising of the marketing
expenditures reports.
January / 2008 – February / 2009
ROMPETROL part of ROMPETROL GROUP BV, Retail Division
Multinational Oil & Gas Company (Bucharest, Romania)
Brand Building Executive
 Support for the preparation and implemention of the annual marketing plans, the brand(s)
development strategy, as well as the budget management;
 Assigns, communicates and manages the (local) advertising agencies and other
necessary external partners within the framework of the existing regulations and budget
limits;
 conducts respective processes of selection and negotiations, possibly in coordination
with the superior;
 Market monitoring - analyses the statistics reports and offers the Brand Building Manager
precise information regarding the market share;
 Competitors’ activities monitoring
January / 2007 – December / 2007
OMV PETROM part of OMV Group Austria, Retail Division
Multinational Oil & Gas Company
Retail Marketing Communication Project Manager
 plan, implement and coordinate ATL and BTL promotional activities;
 oversee all media contracts for the Marketing organization;
 develop, plan, negotiate and direct the media contracts;
 determine the most appropriate medium to advertise products or services;
 plan and prepare country-specific promotions and marketing events;
 management of external stakeholders (production and advertising agencies);
January / 2006 – December / 2006
PROPAGANDA
Advertising agency (full service)
Account Executive
 account management: coordination of the allocated brands portfolio (i.e. Coty Romania –
adidas, Esprit, Celine Dion, DVB; Lasselsberger, Solvay Pharma);
 development and implementation of promotions and product launches;
 briefs management for the creative, design and production teams;
 staying in regular contact with clients about current projects, competitive actions
 preparing internal orders, cost estimates, manage the financial aspects of the account
(invoicing, payment, financial reports, profitability)
Foreign Languages:
English level: Excellent (TOEFL Certificate 2008, GMAT Certificate 2008)
Spanish level: Intermediate
Romanian level: Native
Skills:
Computer Skills: MS Office (Power Point, Excel, Word), Citrix PFS3, Citrix CCR
Other skills: Excellent communication skills, team player, dynamic and active personality
Hobbies:
Horse riding, reading, travelling