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CURRICULUM VITAE ARJEN ONRUST, MSC ACADEMIC TEACHER & RESEARCHER MARKETING DEPARTMENT IN FACULTY OF ECONOMICS AND BUSINESS RIJKSUNIVERSITEIT GRONINGEN I. Personals Arjen Onrust E-mail: [email protected] II. Education Sept 2012 – Aug 2014 Sept 2011 – Aug 2014 Feb 2011 – Aug 2011 Sept 2007 – Aug 2011 Research Master Marketing Two-year selective Master Courses: Marketing Theory, Consumer Research, Advanced Model Building, Advanced Consumer Choice Modeling, Multivariate Data Analysis, Introduction to Economics, Organizing Innovation & Change, Organization Theory Master Marketing Research & Marketing Management Double profile Master in Research and Management Courses: Advanced Marketing Research, Marketing Model Building, Field Course Marketing, Consumer Behavior, Business Marketing, Marketing Research Practice, Marketing Leadership Pre-Master Bachelor-Master Program One semester selective pre-master program Courses: mathematical Modelling, Organization Theory & Design, Research Methods I, Statistics, Specialization Course Marketing Bachelor Small Business & Retail Management Hanze University of Applied Sciences study in SMEs Bedrijfscommunicatie, Bedrijfseconomie, Communicatieve Management Vaardigheden, Engels, Financieel Management, Integrale opdracht, Marketing en Recht. III. Academic teaching Courses Marketing BDK Marketing for EBE International Marketing for IB Marketing Research for EBE Customer Management Business Research Methods: Statistics Business Research Methods: Methodology Research Paper for Pre-Master’s supervision Bachelor’s Thesis supervision Kwalitatieve Onderzoeksmethoden Marktcontext en Marktonderzoek Tutor Course evaluations Course Bachelor’s level Marketing BDK Kwalitatieve Onderzoeksmethoden Marketing Research Marktcontext en marktonderzoek BRM: Methodology International marketing Marketing EBE Master’s level Customer Management N 2014-2015 2015-2016 4,8 (0,5) N=8 3,6 (1,2) N=11 5,0 (N/A) N=1 4,1 (1) N=10 4,7 (0,5) N=6 3,9 (1,4) N=12 3,5 (0,7) N=2 4,3 (1,0) N=9 4,3 (0,9) N=39 4,4 (1,0) N=16 - - 4,3 (0,9) N=13 3,9 (-) N=8 - Primary teaching tasks Tutorial teaching – One of my main responsibilities is teaching tutorials of groups varying from 15 to 40 students. The courses range from all years including Master’s level. These tutorials are often engaging and interactive with the class. Depending on the course, the freedom to develop the materials for the tutorials differ. Additional tasks are the development of exam questions, correcting exams, evaluating assignment, supervising/coordinating exams. Thesis supervision – Each academic year I supervise and teach Pre-Master and Bachelor’s thesis students. These students enroll in the theme topic in which they perform a complete research from start to finish. I designed the materials for the classes in order to guide students in the process. They also hand in chapters according to my deadlines, which I evaluate on paper and in person. First year tutor – As a tutor of first year students, I support students with their adjustments to University life. I get acquainted with the students, talk about their motivation and goals, try to uncover potential concerns and troubles they may be experiencing. I also evaluate their process and progress during the year, and design a plan with the students that may require it. Additional educational activities Development of learning material for SWOT analyses – In my first year as a teacher at the University, I experienced a gap in the knowledge and competence level in students, and the expectations of the course. This pertained to first year marketing courses, such as Marketing BDK, Marketing EBE, and International Marketing. The first assignments in those courses usually require the execution of a SWOT analysis, however little concrete material existed on this. The result was that the learning process only occurred after the evaluation of the assignment, which in my mind was not ideal. I, therefore, wrote a guide that aids students in conducting and writing a SWOT analysis. The document is now part of the Marketing for EBE course and International Marketing for IB. Development of protocol for ATLAS.ti – In 2015-2016, I developed a protocol for a software program ATLAS.ti that was newly introduced in courses at the RUG. First course using the program was Kwalitatieve Onderzoeksmethoden. I developed the approach of using the software and enabling students to execute the necessary analyses. The protocol was evaluated positively and in the subsequent teaching block it was also used for the English counterpart. Development of assignment and tutorials in Master track – In 2015-2016, new case information was externally acquired for the course Customer Management to adapt/ design an assignment. I wrote the assignment document for the course and prepared the case assignment for classes. Additionally, I created an assessment form, correction sheet, and the tutorial slides in which the case assignment would be discussed in-depth with the Master students. “College Carrousel” – In 2014-2015 and 2015-2016, I taught a class of secondary school students at the University as an exemplary class of marketing courses at the University of Groningen. The purpose of this class is to make secondary school students enthusiastic for an academic education at Groningen and specifically in economics and business. The primary aim was to make it interesting, engaging and fun for the class. IV. Academic presentations MSMWS IV (2015) – Presenting at the 4th Marketing Strategy Meets Wall Street Conference in Singapore on the effects of Marketing Accountability on the marketing department and the firm V. Academic Research VI. Finalizing paper “The Dark Side of Marketing Accountability: Conceptual Expansion and Empirical Evidence on Performance” with professor Peter C. Verhoef.