Download Property solution

‘We can solve all your property
advertising headaches’
4PM: Exchange Solution Provider
• Created in 1999
• Online Property Portal & Web-to-Print specialists
• Property Content Management System experts
• Leading provider of property websites in Ireland
• Providing innovative streamlined online & print solutions
How can 4pm help you?
“The news and advertising market is not as simple as
print is out and online is in.
The newspaper market is a lot more complex. There is an
obvious collaborative synergy between online and print that
needs to be leveraged by the individual newspapers to maintain,
sustain and grow both readership numbers and advertising
revenues while at the same time reducing costs. It is clear that
this can only be achieved with Web to Print as it empowers the
customer in the design and order process.”
Issues Facing Newspapers
• Print Market
– Printed newspaper readership is decreasing
– Costs are increasing and advertising revenues falling for newspapers
– Advertising revenue is more difficult to win against new media channels
that have lower cost base and are also competing for the same readers
and advertisers
Web Market
– Internet media usage is growing exponentially in the consumption of
news and advertising
– Advertisers are moving away from print and to the web because it is
cheaper and easier to record measurable results
– The young generation is reading more articles on the web than in print
– Internet is a part of the future for your business but you don’t know how
to leverage profit from it
‘4pm can solve all your property
advertising headaches both online
and into print’
4pm has 6 integrated components for web & print
That makes us the complete and preferred solution
1.
Local Newspaper portal technology and advertising management systems for different advert types
and monthly local subscription base discounted packages
2.
National Newspaper portal technology and advertising management systems for independent advert
types and separate monthly subscription base discounted packages
3.
Multiple Listing Service – comprehensive multiple import & export of XML feeds from desktop
apps/databases or other sources
4.
Fully integrated Web-to-Print technology and simple or complex workflows for display advertising
based on InDesign templates
5.
Web-to-print facility and workflow for the generation of the classified adverts pages
6.
Full integration into the agent’s website offering the individual agents access to technology for their
local website that would not otherwise be financially feasible [golden handcuffs]
Some of our key clients
4PM Property Drive: The online solution for your property section
 Some of our key clients
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Coldwell Banker Group
Sherry-Fitzgerald
Jordan Auctioneers
Sullys.ie
Let.ie
JPM Doyle
National University of Ireland
University College Dublin
Dublin City University
Dublin Institute of Technology
www.coldwellbanker.ie
www.davittanddavitt.ie
www.jordan-auctioneers.ie
www.sullys.ie
www.let.ie
www.jpmdoyle.ie
Multiple Listing Service [MLS]
The online integrated solution for your property section
 Our comprehensive application and service
• Our robust MLS service is syndicating to 12
property portals and is the only hub to pull
listings from DAFT:
Improve your CRM and your revenue
4PM Property Drive: The online solution for your property section
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Our interface offers your customers:
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Integrated Content Management Systems
Admin interface to manage their ads online and into print
Upload their ads to different portals and into their own website simultaneously
Have statistics and reports of the viewed ads and capturing of prospects’ contact details
Receive and send SMS and Email Alerts
Choose from multiple print advert templates for each publication
Allow clients to design their property photo branded signboards online
Newspaper advantages:
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Your online property portal can feed print ads into your print property pages
Online subscription management system for monthly advertising package offers
Multiple ad types for ranking listings from free to premium on each portal independently
Seamless integration from client websites, through property portals and into print
Complete symbiotic print & web solution with multiple revenue streams
THE 4PM SYSTEM DOES IT ALL FOR YOU
Some highlighted features in 4pm
4PM Property Drive: The online solution for your property section
• Comprehensive advert management and monthly discount
subscription credit-based system for bulk online and print
advertising
• Email & SMS alerts engine for buyers and tenants to
generate enquires for agents and landlords
• Premium SMS short codes for classified adverts to allow the
reader to get complete brochure information on each listing
via text from print classified adverts
• Google Maps and marker for each property
Agent Admin interface of 4pm
4PM Property Drive: The online solution for your property section
4PM is the market leader in Web-to-Print solutions,
the future of print newspaper advertising.
Solutions
4AdMan: The web-to-print solution for your newspaper
•
4AdMan is a revolutionary solution powered by AdLizard which allows your
customers or in-house design team who have no or limited design skills to produce
print newspaper adverts using just a basic web browser
•
Cut your costs by empowering your customer to create the advert themselves and
mitigate any credits for typos
•
Ability to extend the publisher’s deadline as there is no bottleneck of design
resources to deal with last minute submissions
PropertyToday selects template
Comments
1.
Templates are usually newspaper specific and incorporate their pre
press rules (RGB image conversion, margins, fonts available etc)
Create or edit Property Modules
The Newspaper or the Agent arranges the modules
Comments:
Modules are dragged and dropped into their final location
Adlizard creates final & proof PDF’S
Each of these
adverts can be from
one estate agent or
could be from
several.
Comments
1.
Previews are usually low res pdfs and could be viewed directly or
emailed
Adlizard sends PDF to newspaper ad workflow
Solutions
4AdMan: The web-to-print solution for your newspaper
• Estate Agents are empowered to create their own display
ads through your website and then they can send them
from 4pm to the local or national newspaper[s]
• All classified ads and categories of advertisements
• Payment online
• Order history
Photo Property Signboard
• Offer estate agents our Signspire.ie application (Web-to-print)
and have the newspaper portal branded on the signs
• Low cost design service for photo property signboards online
• Landlords can also order a branded newspaper signboard for
outside their property that will promote the classified sections
More on our web-to-print solutions
4AdMan: The web-to-print solution for your newspaper
 4 AdMan advantages for advertising client
• It reduces costly errors as they enter their own data and can proof their
advert immediately.
• 4AdMan also reduces the time delay from entering data to seeing the ad in
print.
• Removes the need for paper copies going from customer to newspaper and
vice versa.
• It allows advertising clients to proof the actual PDF that appears in the
newspaper allowing the extension of deadlines.
• Any changes or late copy can be inputted by advertising client as extended
deadlines are created.
• 4AdMan allows clients to organise ad layout and manage ads as they want.
• It also allows advertising clients to manage their ads online.
Advantages of web to print
4AdMan: The web-to-print solution for your newspaper
 Your 4AdMan advantages
• 4AdMan allows page makeup to be done automatically.
• Requires design staff to just create the grid and layout templates and
nothing else.
• It provides for easy amending of text, automatic proofing and sending of
proof to advertising clients via the web.
• It reduces the rush for last minute copy input and changes as clients are
able to do this themselves.
• Eliminates the need for refunds as the advertising client inputs their
own copy.
• It helps newspapers to cut resource allocation for page generation.
• It allows for last minute changes to be easily incorporated.
4 work flows
1.
Order procurement & creation of ¼, ½ or full page newspaper display
adverts by estate agents using predefined templates in 4pm/AdLizard
technology
2.
Order procurement & creation of single property spot display adverts
by estate agents and the creation of full or half page adverts by the
newspaper
3.
Order procurement and creation of a text classified advert from estate
agents and the creation of a number of newspaper classified columns
accordingly from 4pm/AdLizard for the newspaper
4.
Order procurement and creation of a classified advert from private
advertisers on the newspaper website and the creation of a number
of newspaper columns accordingly from 4pm/AdLizard.
4 work flows
Portals
Etc.
Your online Newspaper
Your print Newspaper with
display & classified ads
- Improve your benefits
- Cut costs and increase
revenues with premium SMS
brochures from each classified
ad
- Receive the ads directly in PDF
- Let clients manage their ads
- Organise listings online
- Improve your CRM
 Easy to use solution
 Online solution
 No delays
 No mistakes
- Save time, save money
Our software plugs into your website
- Allow your customers to
manage their ads online
- Offer a complete property
interface to your customers
 Manage ads
 Email and SMS alerts
 Upload to different portals at
the same time
 Ability to create photo
signboards online
- Linked to 4AdMan
THE FUTURE OF YOUR
PROPERTY WEB MARKETING
Online & Print
Contact:
John Kennedy - Managing Director
[email protected] - 086 246 2716
Cormac Kennedy - Commercial Director
[email protected] - 087 934 4852
www.4pm.ie