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Wordpress Blog CMS The Wordpress Blog Content Management System (CMS) platform will allow you to control your own website and enter updates in house if desired. We will include one two-hour training session and account setup for you on the Wordpress platform. Updates and articles can be added in house or as part of our monthly service. There are three distinct benefits of the Wordpress platform: One is the intuitive structure of the Wordpress control panel. While we do provide training, many of our clients require very little training because Wordpress is easy to use. The second benefit to Wordpress is that Google places a high value on properly entered Wordpress pages, and a well-maintained Wordpress website can achieve great search rankings. We have a group of tested and proven plug-ins that helps maximize SEO results for ongoing content growth. Third, Wordpress allows you to add unlimited pages using the structure we create for you. This means you can start with a few existing pages up front, and add more pages whenever it’s convenient for you. News & Social Media The blog CMS allows for easy news updates and/or blog posts, and a seamless sharing to social media. The Blog CMS will allow you to keep your content fresh, cross links from your social media post to these pages and back will integrate your website with your social media strategy thereby presenting a uniform message and brand. Calendar of Events The website design will include a user-friendly calendar of events that is easy to update. Updates can be made by members of as part of our monthly service. Responsive Website Design Theme The theme of your website will be responsive, automatically scaling to fit any device on which the site is viewed. We will start with an in-person review of websites and specific features within the industry that are important to your business; then we’ll create a static image mockup based on our meeting and discussions. After a round of critiquing we will revise the layout until we’ve agreed on the final tool set that defines your website theme. Each page of the website starting with the home page will follow a similar design path, with a similar header, content section, navigation area, and footer. The design elements will be consistent throughout the website, with the content and display modules changing based on the content of each page. We believe that mobile devices are changing the way people interact with websites, and as result we use only nonFlash technology for slideshows and other components, to ensure compatibility with smart phones, iPads, and other non-Flash devices. Our slideshow technology has much the same impact as Flash with the advantage of full compatibility. Your design will incorporate industry best practices and will have a clean, userfriendly navigation structure that encourages visitors to take the next step by joining the SMC. We’ll incorporate search friendly content along with member reviews in the form of photos, videos, and text. Search Engine Optimization The project will be focused on Google organic search results, and we will approach that objective in several ways. First and foremost, we will use on-page SEO. As the search business changes Google is changing the way they index websites, and we’ll make sure that your site is positioned for results, both in Google and the other search engines. The text content of each page will be optimized to reflect current best practices for SEO. This includes placing page-specific keyword and meta tag descriptions on each page along with headings and alternate image labels to compliment the content of that page. Website Programming We will use standard, open source programming language (PHP) that is compatible with the current versions of all the major browsers and smart phones. Open source programming is important because it allows you to actually own your website in a meaningful way. With open source code, your website will work on most major server platforms and it means other programmers can easily edit or improve your website in the future. We will make sure you’re ready to meet and exceed your visitor’s expectations in the coming years. We use an industry-standard page format that utilizes PHP “Include” components. This allows various components such as a header, footer, and navigation system to be controlled from one area, which streamlines future updates and edits. Our work is entirely scalable to allow future growth in any area of your website. We will not use Flash. We will use HTML and CSS. Hosting & Security To ensure that your website is always available and functioning the way it’s intended, we will provide secure, managed hosting for your website. Our managed hosting service includes time each month for updates, training, or support. We offer friendly and helpful tech support on an ongoing basis either on-site, by phone, or via email. Our business is built around providing excellent support for the websites that we build and manage. We do not require long-term hosting contracts, and it is our policy that our clients will own the programming we provide for them after the bill for that service has been paid. We offer two-layer security protection, including SFTP, as well as two-step authentication for log-in. We will maintain the most updated security plug-ins, and quickly respond in case of a security breach. Analytics Our proposal includes the installation of Google Analytics tracking software to provide a user-friendly tracking & reporting service that is available online anytime. This is how we determine how well your inbound links, content, and search engine rankings are working. This proposal includes setup of a new Google Analytics account or integration with an existing Google account. Timeline Based upon full receipt of required materials, deposit and timely approval of site components, we anticipate the time line of this project to be approximately ten to twelve weeks. This timeline is presented as a guide and is entirely dependent on timely responses and approvals. Week One Site installation; Wordpress installed on host site and connected to new site name Color edits to template, template size edits, style sheet amendments for font color and style Hierarchy for menus established based on keyword strategy and content management formula Week Two Home page / sub-page designs initiated Setting up and formatting plugins and pages that will incorporate data created by plugins Week Three Design layout draft presented for review Final drafts of text content and design revisions required Week Four Data entry for meta tags and headings Final text content reviews Set launch date and time Week Five Launch website Install Google Analytics Verify website form submissions and user access After Completion and Website Launch: Training for editors and users Overview of Google Analytics and tracking tools About Real Reach Marketing With a dedicated team of experts in complicated jargon like SEO, PPC, Social Networking and CRM, Real Reach meets the needs of today’s forward thinking businesses. Online marketing and brand building is time consuming and technical. Let us do it for you and show you the results in terms you understand. Our comprehensive market strategies cover the web and funnel prospective patients, volunteers and partners to your platform. Once they are on your platform, you have an open line of communication in which to broadcast your brand message and align yourself with the needs of the community. Real Reach has earned the industry’s top recognition as Online Marketing Certified Professionals. Awards & Designations Marketing Manager of The Year, Tampa Bay Builders Association Sales & Marketing Council, 2015 Tampa Bay Builders Association, President of Sales and Marketing Council, 2011 Member of Central Pasco Chamber of Commerce Certified New Home Marketing Professional (CMP) Tampa Bay Builders Association, Member of the Year, 2007 Pasco Building Association, President of Sales and Marketing Council, 2006 Tampa Bay Builders Association, Presidents Cup, 2001 Sample Clients ATB Furnished Housing: http://www.atbfh.com/- Web Design, SEO, SEM Mobley Homes: http://www.mobleyhousing.com/ - Web Design, SEO, SEM, Social Media StoryBook Homes: http://sbhlv.com - Web Design, SEO, SEM Asturia: http://asturiaflorida.com - Web Design, SEO, SEM, Social Media