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Drive More Leads with Craigslist – Part 2 Below are the summarized notes from the “Drive More Leads with Craigslist – Part 2” webinar. Included, you’ll find the notes from today’s class, as well as some of Jack’s best practices on how to get the most from your Craigslist ads, and examples of some effective Craigslist ads. Anatomy of a Craigslist Ad There are two main components of a Craigslist ad; the ad headline, and the ad body. Ad Headline o Headline has ONE job – To entice consumers to click on the ad o Most important part of any Craigslist post Ad Body o Describes the listing in more detail o Should be short, sweet, and to the point What is Flagging? When your ads are flagged, it can have an impact on the success of your ad, and the number of leads you generate through Craigslist. Ad get flagged by other Craigslist users (not by Craigslist), and if an ad is sufficiently flagged, it can be subject to removal. Best practices avoid being flagged: Avoid all caps in your headline or body Steer clear of using the word “list” of “listings” Diversify your ads; make sure your content varies from ad to ad Make sure your ad is posted in the appropriate category Avoid posting frequently in multiple regions or cities What is Ghosting? When a Craigslist ad is ghosted, it means it is never really published or visible to the public. When ghosting occurs, you may not know it, but it results in your ad never actually showing up on Craigslist. Ghosting is typically done on an IP address level, so when posting, switch it up; post some from home and some from the office. Also, many of the guidelines to avoid being flagged also apply to ghosting: Make sure your ads vary Posting within multiple regions and categories can lead to ghosting Make sure you post from one Craigslist account Craigslist Numbers Game The more ads you post, the more people you will drive to your website. 20 ads is a great start to seeing results within a 7-day period If your target is 100 leads from Craigslist, then you will want to have 80-90 active ads Jack’s Craigslist Strategies Today’s online consumers tend to prefer the anonymity the internet offers them, so below are Jack’s strategies for posting on Craigslist: Post your listings during peak hours (between 5:00am-7:00am, and 6:30pm – 9:30pm) Include short and concise messaging in your post Include a call to action Always link back to your website in front of relevant content Instant gratification; provide what the consumers are looking for Be service oriented, not the sales approach Use an attention grabbing headline Use photos in your post, but not necessarily property photos; you can also select images and templates from your marketing center as well! Wait at least 48 hours to renew your posts Consistency is the key to success; establish a Craigslist routine and stick with it Jack’s Essential Tools Craigslist Account – How you find the leads Market Leader lead capture website – How you capture the leads Market Leader Site Activity Report – How you measure leads generated from your ads HTML Link Generator – How to make your link enticing and relevant o http://craigslistadtracker.com/ o http://www.ibdguy.com/makehtml/ (free) Image HTML Generator – How you generate HTML code with pictures o http://imageshack.us/ (free) HTML Editor – Allows you to edit and personalize your HTML code o http://htmledit.squarefree.com/ (free) Things to Keep in Mind The strategies and techniques shared today may work for Jack, but not every strategy works the same for every agent. Find a method that works for you and your business. How you promote yourself and your business can vary greatly depending on your MLS, or what state you live in. Make sure how you choose to market yourself falls within these rules and regulations. Craigslist is a powerful website that is ever changing; certain strategies that work today may not work in a month, so it’s important to be cognizant of the varying nature rules that surround this valuable tool. Remember, testing is important and you need to try different headlines and ads to see what will work in your area; certain headlines respond well in areas while others may not, so have fun and get creative! General Steps to Post on Craigslist To post multiple listings or a single listing from your website, just make sure you have permission from the listing agent, as well as photos of the listing (if you wish to upload photos in your post). 1. 2. 3. 4. 5. 6. 7. Log into your Craigslist Account Click on New Post Select the greater area from the drop-down menu This will open your Craigslist account, from here, select Housing Offered Then select Real Estate – By Broker Next, select the general area of the listing Now you can enter in the details of your posting Craigslist Ad Examples