Download Ad Campaign Roughs

Ad Campaign Roughs
Create an ad campaign for a company of your choice.
You may advertise their product or service. Come up
with a catchy headline using approaches discussed in
class and/or use an advertising technique to influence
the buyer. Refer to the handouts for these methods.
The ad must include the following:
Headline
Body Copy
Image (photo or illustration)
Company Logo & Company Name
Contact info (phone # and website)
Create a rough using the same information but for three
different size ads. Keep in mind that it is a campaign
and all ads should carry out the same theme and
design. You may have to modify location and size of
things to make each fit its particular ad format. As you
are designing, keep in mind elements of art, principles
of design, and design elements. Create your roughs
with the techniques demonstrated in class.
30pts
Include:
bars/lines
shapes
headline position
reverse
screen
display cap
text wrap
knockout
Name ___________________________________ p ___
Company Name ________________________
Type of Business________________________
Product or Service ______________________
Target Market __________________________
Advertising Technique/Headline strategy:
_____________________________________
_____________________________________