Download Market Demand Sample Report

Market Demand
Sample Report
mdm.com/analytics
ABOUT MDM ANALYTICS
MDM Analytics profiles end-user demand in North America for industrial and construction products.
This information helps manufacturers and distributors reach their full market potential by targeting
high-potential customers, products and markets.
We provide market demand estimates, account potential reports and customer prospect lists based
on estimated usage for more than 200 industrial and construction MRO/OEM product groups,
including MRO industrial supply products, electrical, power transmission, safety, janitorial supplies,
HVACR equipment and more.
MDM Analytics is an essential resource for clients seeking to:
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Identify current market penetration & untapped potential
Target the highest potential geographic regions, customer segments & product categories
Assess individual customer & prospect potential
More effectively deploy sales resources
Improve sales growth, margins & return on capital
We offer our clients actionable market intelligence combined with personalized service.
SAMPLE DATA
Market demand u
reports start with a
total-market look
based on the geographic and product
markets you have
selected.
MDM Analytics’ Market Demand Reports provide a three-dimensional view
into estimated market size, customer
segment potential and customer size demographics. These three data slices give
you insight into total market potential
and your market share by customer type
and size.
REACH YOUR FULL MARKET POTENTIAL
When you purchase a market demand
report, you will receive data in spreadsheet format for easy analysis.
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A sample report is illustrated on the
following pages.
t Each market
MDM Analytics includes data at the prospect level, a powerful way to identify opportunities. Those
who have used this model successfully focus on two areas:
• Existing accounts. Is there a gap between our actual sales and identified potential? Are there
tangential products that have strong potential? The report narrows the focus, channeling a company’s resources to the areas of greatest potential return.
• Prospect accounts. The report prioritizes the focus of sales efforts on accounts and segments
with the highest potential.
demand report
includes sales
prospects and their
estimated demand
for the profiled
product group, as
well as the geographic location,
end-markets and
employee count for
those prospects.
REACH YOUR FULL MARKET POTENTIAL
PROSPECTS
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LOCAL DATA
For a more refined u
look at your markets, MDM Analytics
provides estimated
market demand data
at the Metropolitan
Statistical Area,
postal code and
county levels.
AVAILABLE PRODUCT CATEGORIES FOR ANALYSIS
REACH YOUR FULL MARKET POTENTIAL
Market data is available for the following product categories, which can be broken down into
more than 200 discrete product classes:
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MRO Industrial Supply Products
Maintenance/Production Supplies
Electrical
Power Transmission
Fluid Power
Safety
PVF, HVACR, Plumbing
Petrochemical, Lubes & Coatings
Welding Supplies & Gases
Construction Materials
Janitorial Supplies
Material Handling
Packaging
Plastics
View the full list of more than 200 MRO/OEM products at www.mdm.com/analytics.
NATIONAL, REGIONAL, STATE AND PROVINCE DATA
t Market demand
REACH YOUR FULL MARKET POTENTIAL
reports include data
at the national,
regional and state
levels in the U.S.
Industrial Market
Information can
also provide market
data for Canada
and Mexico.
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END-MARKET ANALYSIS BY NAICS & SIC CODES
REACH YOUR FULL MARKET POTENTIAL
In addition to
u
market potential
by geography, dig
into data that show
potential demand
by end-market.
IMI’s data help
you understand
potential in your
existing markets,
as well as uncover
new end-markets
for growth.
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COMPANY SIZE
t MDM Analytics
data show size of
potential customers
by employee count,
as well as the number of customers in
each market so that
you understand the
scope of the
opportunity.
• What is the overall market demand for a given set of products at the national, regional or
local level? Or within a target industry?
• What is my untapped sales and profit potential within a given region, end-market or a specific customer?
• What is the historical growth rate for a set of products in a defined region or industry?
• Which products and vendors should we add to our line card?
• How can I segment my customers by industry and/or geography? Which segments are most
desirable?
• What is my share or penetration into a specific geography, industry or with a specific customer?
• Which industry segment and types of customers offer the best future sales and profit potential?
MDM Analytics’ clients include a blue-chip collection of wholesaler-distributors, manufacturers,
consultants, investment banks and private equity. Headquartered in Boulder, Colorado, MDM
Analytics’ practice and capabilities cover the U.S., Canada and Mexico.
Call us today for more information on how MDM Analytics can help you determine your market
share, as well as opportunities for growth with existing or new customers and geographies.
REACH YOUR FULL MARKET POTENTIAL
QUESTIONS MDM ANALYTICS HELPS CLIENTS ANSWER:
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PRODUCTS & SERVICES
MDM Analytics offers several ways you can take advantage of its
products and services to reach your full market potential:
Annual subscription to MDM Market Prospector database – For
clients with ongoing research needs, we recommend the annual
subscription with unlimited access to MDM Analytics market data.
This allows your internal market research team 24/7 MDM Analytics
database access down to the ZIP/postal code level. Additionally, the
integration of MDM Analytics data with client transaction data and
CRM system can help sales and marketing professionals better serve
customers and target prospects more efficiently.
Customized market snapshot – Need an in-depth look at one market? Let us put together an analysis of your markets in a customized
market report. Understand your share into a specific geography,
industry or even a specific customer. And uncover your untapped
potential for growth.
Custom market research – Give us a call to discuss how MDM
Analytics can assist you in your next market research project. We’ve
helped manufacturers, distributors, associations and other businesses better understand their markets through custom research projects.
Call us today at 877-224-9677 to learn more about what MDM Analytics can do for your company or organization.
REACH YOUR FULL MARKET POTENTIAL
MDM Analytics clients include a blue-chip collection of wholesaler-distributors, manufacturers, consultants, investment banks and
private equity. Headquartered in Boulder, CO, IMI’s practice and
capabilities cover the U.S., Canada and Mexico.
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To confidentially speak with a member of our team regarding your needs, please contact:
TOM GALE
President
(303) 440-3857
[email protected]
KRISTEN GAWALIS
Project Manager
(720) 204-4612
[email protected]
877.224.9677 | [email protected] | www.mdm.com/analytics