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Psychology
Third Edition
Chapter 6
Memory
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Memory and Its Processes (1 of 2)
Learning Objective 6.1: Three Processes of Memory
• Memory: an active system that receives
information from the senses, organizes and
alters that information as it stores it away, and
then retrieves the information from storage
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Memory and Its Processes (2 of 2)
Learning Objective 6.1: Three Processes of Memory
• Processes of Memory
– Encoding: the set of mental operations that people
perform on sensory information in order to convert that
information into a form that is usable in the brain’s
storage systems
– Storage: holding onto information for some period of
time
– Retrieval: getting information that is in storage into
a form that can be used
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Models of Memory (1 of 2)
Learning Objective 6.2: How Models of Memory Work
• The information-processing model assumes that
the processing of information for memory storage
is similar to the way in which a computer
processes memory—in a series of three stages.
• Parallel distributed processing (PDP) model:
memory processes are proposed to take place at
the same time over a large network of neural
connections
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Models of Memory (2 of 2)
Learning Objective 6.2: How Models of Memory Work
• The levels-of-processing model assumes that
information that is more ―deeply processed‖—or
processed according to its meaning, rather than
just the sound or physical characteristics of the
word or words—will be remembered more
efficiently and for a longer period of time.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 6.1: Three-Stage Process of Memory
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Sensory Memory (1 of 3)
Learning Objective 6.3: Sensory Memory
• Sensory memory: the very first stage of
memory
– The point at which information enters the nervous
system through the sensory systems
– The fleeting images we see as we look out the car
window
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Figure 6.2: Iconic Memory Test
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Sensory Memory (2 of 3)
Learning Objective 6.3: Sensory Memory
• Iconic memory: visual sensory memory; lasts only
a fraction of a second
– Capacity: everything that can be seen at one time
– Duration: information that has just entered iconic
memory will be pushed out very quickly by new
information, a process called masking
• Eidetic imagery: the (rare) ability to access a
visual memory for thirty seconds or more (like
a photograph)
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Sensory Memory (3 of 3)
Learning Objective 6.3: Sensory Memory
• Echoic memory: the brief memory of
something a person has just heard
– Capacity: limited to what can be heard at any one
moment; smaller than the capacity of iconic memory
– Duration: lasts longer than iconic memory; about two to
four seconds
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Short-Term Memory (1 of 4)
Learning Objective 6.4: Short-Term vs Working Memory
• Short-term memory (STM; working memory): the
memory system in which information is held for
brief periods of time while being used
– Selective attention: the ability to focus on only one
stimulus from among all sensory input
– The cocktail party effect: where your name is
spoken quietly and you suddenly attend to that
person.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Short-Term Memory (2 of 4)
Learning Objective 6.4: Short-Term vs Working Memory
• Digit span test: a series of numbers is read to
subjects who are then asked to recall the numbers
in order
– Conclusion: the capacity of STM is about seven items
or pieces of information, plus or minus two items—or
from five to nine bits of information.
– “Magic number” = 7
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Short-Term Memory (3 of 4)
Learning Objective 6.4: Short-Term vs Working Memory
• Chunking: bits of information are combined
into meaningful units, or chunks, so that more
information can be held in STM
• Maintenance rehearsal: saying bits of
information to be remembered over and over
in one’s head in order to maintain them in
short-term memory (STM tend to be encoded
in auditory form)
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 6.3: Digit-Span Test
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Short-Term Memory (4 of 4)
Learning Objective 6.4: Short-Term vs Working Memory
• STM lasts from about twelve to thirty seconds
without rehearsal.
• STM is susceptible to interference.
– Example, if counting is interrupted, one will have to
start over.
– Research of the functions of working memory has
helped increase understanding of learning
disorders, attention disorders, and dementiarelated disorders.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Long-Term Memory
Learning Objective 6.5: Long-Term Memory
• Long-term memory (LTM): the memory system
into which all the information is placed to be kept
more or less permanently
• Elaborative rehearsal: a method of transferring
information from STM into LTM by making that
information meaningful in some way
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Types of LTM (1 of 2)
Learning Objective 6.5: Long-Term Memory
• Nondeclarative (implicit) memory: type of
long-term memory including memory for
skills, procedures, habits, and conditioned
responses. Most resistant to Alzheimer’s
– These memories are not conscious, but their
existence is implied because they affect conscious
behavior.
– Implicit memories also include emotional
associations, habits, and simple conditioned
reflexes that may or may not be in conscious
awareness.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Nondeclarative (Implicit) LTM
Learning Objective 6.5: Long-Term Memory
• Procedural memory (often called implicit memory):
memory that is not easily brought into conscious
awareness
• Anterograde amnesia: loss of memory from
the point of injury or trauma forward, or the
inability to form new long-term memories
– Usually does NOT affect procedural LTM
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 6.4: Tower of Hanoi
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Types of LTM (2 of 2)
Learning Objective 6.5: Long-Term Memory
• Declarative (explicit) memory: type of long-term
memory containing information that is conscious
and known
– Memory for facts
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Declarative (Explicit) LTM (1 of 2)
Learning Objective 6.5: Long-Term Memory
• All the Things That People Know
• Semantic memory: declarative memory containing
general knowledge
– Knowledge of language, information learned in formal
education
• Episodic memory: declarative memory
containing personal information not readily
available to others
– Daily activities and events
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Declarative (Explicit) LTM (2 of 2)
Learning Objective 6.5: Long-Term Memory
• Semantic and episodic memories are forms of
explicit memory—memory that is consciously
known.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 6.5: Types of Long-Term Memories
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Organization of Memory
Learning Objective 6.5: Long-Term Memory
• LTM is organized in terms of related meanings
and concepts.
• The semantic network model assumes that
information is stored in the brain in a connected
fashion.
– Concepts that are related to one another are stored
physically closer to each other than they are to
unrelated concepts.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 6.6: An Example of a Semantic Network
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Cues to Help Remember (1 of 2)
Learning Objective 6.6: Effects of Cues on Memory Retrieval
• Retrieval cue: stimulus for remembering
• Priming can occur; that is to say, experience with
information or concepts can improve later
performance.
• Encoding specificity: the tendency for memory of
information to be improved if related information
(e.g., surroundings or physiological state)
available when the memory was first formed is
also available when the memory is being retrieved
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Cues to Help Remember (2 of 2)
Learning Objective 6.6: Effects of Cues on Memory Retrieval
• Encoding Specificity
– State-dependent learning: memories formed during
a particular physiological or psychological state
will be easier to recall while in a similar state
– The room where something is learned is the best
place to take a test over the material.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Recall (1 of 2)
Learning Objective 6.7: How Recall and Recognition Differ
• Recall: memory retrieval in which the information
to be retrieved must be ―pulled‖ from memory with
very few external cues
– Short answer, fill-in-the-blank, and essay tests use
recall
• Retrieval failure: recall has failed (at least
temporarily)
– Tip of the tongue (TOT) phenomenon
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Recall (2 of 2)
Learning Objective 6.7: How Recall and Recognition Differ
• Serial position effect: information at the
beginning and the end of a body of information
is more accurately remembered than is the
information in the middle
– Primacy effect: the tendency to remember
information at the beginning of a body of
information better than that which follows
– Recency effect: the tendency to remember
information at the end of a body of information
better than the information that proceeded it
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 6.7: Serial Position Effect
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Recognition
Learning Objective 6.7: How Recall and Recognition Differ
• Recognition: the ability to match a piece of
information or a stimulus to a stored image or fact
• False positive: an error of recognition in which
people think that they recognize a stimulus
that is not actually in memory
– Case of Father Bernard Pagano
 Falsely identified by seven witnesses: another man later
confessed to the crimes.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Eyewitness Testimony
Learning Objective 6.7: How Recall and Recognition Differ
• Elizabeth Loftus
– Showed that what people see and hear about an event
after the fact can easily affect the accuracy of their
memories of that event
– Demonstrated that eyewitness testimony is not always
reliable
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Automatic Encoding and Flashbulb Memories
Learning Objective 6.8: Automatic Encoding of Memories
• Automatic encoding: tendency of certain kinds of
information to enter long-term memory with little or
no effortful encoding
• Flashbulb memories: automatic encoding that
occurs because an unexpected event has strong
emotional associations for the person
remembering it
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
How LTMs Are Formed (1 of 2)
Learning Objective 6.9: Reconstruction and Retrieval of Memories
• Constructive processing: memory retrieval
process in which memories are ―built,‖ or
reconstructed, from information stored during
encoding
– With each retrieval, memories may be altered, revised,
or influenced by newer information.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
How LTMs Are Formed (2 of 2)
Learning Objective 6.9: Reconstruction and Retrieval of Memories
• Hindsight bias: the tendency to falsely believe,
through revision of older memories to include
newer information, that one could have
correctly predicted the outcome of an event
– Example, Monday morning quarterbacking
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Memory Retrieval Problems
Learning Objective 6.9: Reconstruction and Retrieval of Memories
• Misinformation effect: the tendency of misleading
information presented after an event to alter the
memories of the event itself
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Reliability of Memory Retrieval
Learning Objective 6.9: Reconstruction and Retrieval of Memories
• False memory syndrome: the creation of
inaccurate or false memories through the
suggestion of others, often while the person is
under hypnosis (used widely to help recover
lost childhood memories)
• Evidence suggests that false memories cannot
be created for just any kind of memory.
– Memories must at least be plausible.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Forgetting: Ebbinghaus
Learning Objective 6.10: Curve of Forgetting and Distributed Practice
• Curve of forgetting: a graph showing a distinct
pattern in which forgetting is very fast within the
first hour after learning a list and then tapers off
gradually
– Distributed practice: spacing one’s study sessions
 Produces better retrieval
– Massed practice: studying a complete body of
information all at once
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 6.9: Curve of Forgetting
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Forgetting: Encoding Failure
Learning Objective 6.11: Why We Forget
• Encoding failure: failure to process information
into memory
Figure 6.9 Stop!
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Forgetting: Memory Trace Theory
Learning Objective 6.11: Why We Forget
• Memory trace: physical change in the brain that
occurs when a memory is formed
– Decay: loss of memory due to the passage of time,
during which the memory trace is not used
– Disuse: another name for decay, assuming that
memories that are not used will eventually decay and
disappear
– Memories recalled after many years are not explained
by memory trace theory.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Forgetting: Interference Theory
Learning Objective 6.11: Why We Forget
• Proactive interference: memory retrieval problem
that occurs when older information prevents or
interferes with the retrieval of newer information
• Retroactive interference: memory retrieval
problem that occurs when newer information
prevents or interferes with the retrieval of older
information
• Interference from other information is a reason
for forgetting in long term memory
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Figure 6.10: Proactive and Retroactive Interference
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Table 6.11: Reasons for Forgetting
REASON
DESCRIPTION
Encoding Failure
The Information is not attended to and fails to be
encoded.
Decay or Disuse
Information that is not accessed decays from the
storage system over time.
Proactive
Interference
Older information already in memory interferes with the
learning of newer information.
Retroactive
Interference
Newer information interferes with the retrieval of older
information.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Formation of LTMs
Learning Objective 6.12: Biological Bases of Memory in the Brain
• Consolidation: changes that take place in the
structure and functioning of neurons when a
memory is formed
– Long-term potentiation: changes in number and
sensitivity of receptor sites/synapses through repeated
stimulation
• Hippocampus: the area of brain responsible for
the formation of LTM
– See the case of HM
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Amnesia
Learning Objective 6.13: Defining Amnesia and Its Causes
• Retrograde amnesia: loss of memory from the
point of some injury or trauma backwards, or
loss of memory for the past
• Anterograde amnesia: loss of memory from the
point of injury or trauma forward, or the inability to
form new long-term memories
– ―Senile dementia‖
– The case of HM
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Alzheimer’s Disease (1 of 2)
Learning Objective 6.14: Alzheimer’s Disease and Its Possible Causes
• 5.3 million cases in U.S.
• The primary memory difficulty experienced by
sufferers from Alzheimer’s is anterograde amnesia.
– Retrograde amnesia can also occur as the disease
progresses.
• There are various drugs in use or in development
for use in slowing or stopping the progression of
Alzheimer/s disease, but there is no cure.
Copyright © 2015, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Alzheimer’s Disease (2 of 2)
Learning Objective 6.14: Alzheimer’s Disease and Its Possible Causes
• Risk Factors Include
–
–
–
–
–
–
High cholesterol
High blood pressure
Smoking
Obesity
Type II diabetes
Lack of exercise
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