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Press Release N° 1 SIB FORUM 2008 DESIGNING THE FUTURE From October 9th to 11th Rimini Fiera hosts the second edition of the seminar event for audio, video and lighting installation and integration professionals Three days of meetings with high-tech content on NETWORKING, DIGITAL AUDIO and VIDEO with authoritative speakers Cooperation has been renewed with Italy’s and the world’s most important professional AV and installation organizations. Rimini, 23rd June 2008 – After the success of SIB 2008 International Exhibition of Show Business, Installation & Broadcast Technology, which in April attracted 21,682 visitors to Rimini Fiera, of whom 1,350 were from abroad, it’s already time for the second edition of SIB FORUM. The only Italian seminar event dedicated to professionals in the installation and integration of audio, video and lighting technologies renews its appointment at Rimini Fiera from October 9th to 11th in halls A6 and C6 (West Entrance). SIB FORUM 2008 is organized by Rimini Fiera Spa in collaboration with Connessioni magazine and has the sponsorship of the most important Italian and international organizations in the professional audio-video and installation sectors. InfoComm International, ISE (Integrated Systems Europe), CEDIA (Custom Electronic Design and Installation Association), CNA Installazioni e Impianti and AGS (association for global security). Rimini Fiera General Manager Piero Venturelli explains, “The convergence of the installation, system integration and entertainment markets is already the natural trend in these sectors – technologies and know how once limited to specific applications now cross over to new areas of use, opening up unexpected horizons for the business and professional roles involved.” Rimini Fiera Business Development Manager Massimo Toni adds, “New market opportunities are emerging technological applications that require specific knowledge and expertise are increasingly frequent, new professions are being created and others need to assume a new role, which is only possible by means of constant updating. In this context, SIB FORUM is the ideal platform for professionals and companies, who will be able to network, view know how and share ideas and projects.” This concept is concisely expressed by the new claim, SYSTEM INTEGRATION: DESIGNING THE FUTURE, which effectively sums up three fundamental aspects: designing open flexible technology, ready for future integration; the importance of investing in solid professional expertise to face the challenges of increasingly competitive sectors; the dynamism of a market that gives clear signs of development and good prospects for the coming years for all the sector's trade members. The event’s project manager Angela Bellavista announces, “In particular, SIB FORUM will address system integrators, installers, AV designers, audio, video and lighting rental companies, lighting and audio designers, architects, facility managers, organizers of events and technicians in the broadcast field. The format experimented successfully on the occasion of the first edition is once again confirmed: a wide in-depth range of seminar sessions completed by an expo area reserved for a limited number of qualified sponsor companies.” THE SEMINARS All the seminars will be held by authoritative speakers from the academic world, important trade associations, research laboratories and companies that are particularly representative of the issues in question. There will be three thematic areas covered in depth at the next edition’s meetings: Networking, the logical and technological foundation of system integration; Digital Audio, progressively and implacably evolving; Video, an irreplaceable means of communication of which all the management and control aspects must be known. Networking will be the basis of conversations at SIB Forum 2008: whether the topic under discussion is lighting, audio, video or automation, the problems involved in networks and signal transport will always be to the fore. Because this is the environment in which information, no matter of what kind, will be able to be communicated and integrated, to enable to realize projects that have wellness, security, easy use, simple communication and man’s life quality as their aim. For several years, Audio has been at the centre of a gradual inevitable evolution, born from digital technology: signals run on complex networks, with a distribution logic similar to that of IP networks, while designers are able to count on open, dynamic and flexible systems for processing and routing signals, already open to future implementation and new programming, or on electro-acoustic prediction applications, which enable a project to be accurately assessed while still at the design stage. This evolution is so important that specific expertise is decisive for designers and is built up by combining knowledge in the audio field with that regarding areas such as Information Technology, programming and network structures. Visual communication, its immediacy and the possibility of communicating complicated meaning and content at various levels are part of everyday life. Technologies connected with sight, image or light projection are already able to communicate a wide range of messages in a suitable manner. So there are LED walls for large-format projections – already able to ensure remarkable resolution – or, on the contrary, small portable screens with OLED (organic LED) technology, and then fascinating applications involving human sight in the context of video projection... an extremely vast sector that is rapidly expanding in both the consumer and professional field. At SIB Forum, there will be space to talk about video signal management on a network, complex systems and those also integrated with audio (such as video conferencing), covering in depth the (technical but also ideal) connection between video and lighting, trying to organize the numerous video formats, but also reconsidering some technologies, such as 3D and stereoscopy, which, thanks to on-going technical progress, are having a second lease of life, with applications in numerous sectors apart from entertainment. THE EXPO AREA SIB FORUM 2008 will also be an opportunity for coming into direct contact with the sector’s key firms which, as sponsors, will take part in the event in the context of the selected expo showcase featuring leading brands, who will be in Rimini as standard-bearers of the avant-garde and the most innovative technologies available on the market. As well as the program of seminars, there will also be some meetings dedicated to the presentation of products and solutions. SIB FORUM 2008 AT A GLANCE Organizers: Rimini Fiera SpA in collaboration with Connessioni magazine, with the sponsorship of ISE, INFOCOMM, CEDIA, CNA Installazioni e Impianti and AGS; Frequency: annual; admittance: payment at the entrance - € 60 for one day, € 100 for two and € 130 for the entire forum; Hours: Thursday 10.00 am - 6.30 pm, Friday 9.00 am - 7.00 pm, Saturday 9.00 am - 5.30 pm; Info: +39 0541 744300 Web site: www.sibforum.it PRESS CONTACTS: Rimini Fiera SpA Communication and Media Relations Service: +39 0541 744510 [email protected] manager: Elisabetta Vitali; press office coordinator: Marco Forcellini; press staff: Nicoletta Evangelisti and Alessandro Caprio; media consultant: Gabriele Pizzi.