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38th Annual ISMS Marketing Science Conference, June 16-18, 2016
Addendum
New Session: Panel Discussion on “Digital Mobile Marketing”
Time: 5:10pm-6pm on Friday 6/17
Location: Room 5F on 5th Floor
Panelists: Anindya Ghose (NYU), Mike Hanssens (UCLA), Xueming Luo (Temple), Stephan Seiler
(Stanford), Baohong Sun (CKGSB)
This panel discussion welcomes interested faculty and phd students to learn the burgeoning research
opportunity in digital mobile big data marketing analytics and consumer behavior. As over 3.6 billion
people worldwide are deeply engaged with digital devices, smartphones, and Internet-of-things
technologies, marketers can send targeted ads and offers anywhere anytime. Marketing discipline now
faces tremendous challenges and opportunities of coming up new theory and catching up or guiding
industry practices in terms of marketing strategies and consumer insights.
Session: Panel Discussion on “What's Next in Online Marketing? Frontiers in Research, Teaching, and
Practice”
Time: 1:00pm-2:30pm on Saturday 6/18
Location: Room 5A on 5th Floor
Session Chair: Arvind Rangaswamy (Penn State)
Panelists: Xueming Luo (Temple), Brian Ratchford, (UT Dallas), Bernd Skiera (Goethe-Universität
Frankfurt am Main), Gerard Tellis (USC)
Changes of Presenter:

Presenter of “Learning in the United States Presidential Primaries” in Session FB06: Structural Models
has been changed to Ron N. Borkovsky, Rotman School of Management, University of Toronto,
[email protected].

Presenter of “Relationships between Box Office Performance of Movies in the United States and in
China” in Session FC10: Entertainment II has been changed to Chunhua Wu, University of British
Columbia, Sauder Business School, [email protected].

Presenter of “Paying Incumbents and Customers to Enter an Industry by Buying Downloads” in
Session SA11: Working Paper XVII has been changed to Xing Li, Stanford University,
[email protected].
Changes of Session Chair:

Chair of Session FC03: Sales Force I has been changed to Yeji Lim, University of Missouri,
[email protected].

Chair of Session FC10: Entertainment II has been changed to Chunhua Wu, University of British
Columbia, Sauder Business School, [email protected].

Chair of Session FC16: Social Influence III has been changed to Xin (Shane) Wang, Ivey Business
School, Western University, [email protected].
38th Annual ISMS Marketing Science Conference, June 16-18, 2016
Presentation Rescheduling:

“Give Money, Grow Better: Dynamic Charitable Giving of Walmart” has been moved from the second
presentation in Session FA06: Structural Economic Models to the first presentation in Session SB06:
Special Topics.
Presentation Cancellations:

Presentation on “Trust and Consumer Demand: Evidence From European Automobile Market” has
been withdrawn from Session TA06: Choice Models I.

Presentation on “Age of the Product and the Dynamics of Online Opinion” has been withdrawn from
Session TA14: UGC – Dynamics.

Presentation on “Top or Bottom Mobile Banner Ad? Examining The Effect of Screen Location on
Mobile Banner Ad Performance on Smartphones Versus Phablets” has been withdrawn from Session
FA15: Online Ad Effectiveness.

Presentation on “Cross-Classification and Market Conceptualization” has been withdrawn from
Session FB09: Innovation.

Presentation on “Antecedents and Consequences of Frontline Employee Performance” has been
withdrawn from Session FC03: Sales Force I.

Presentation on “Internet Source Reliance for Services” has been withdrawn from Session FC16:
Social Influence III.

Presentation on “The Dynamics of Wholesale and Retail Pricing” has been withdrawn from Session
SB06: Special Topics.
Corrections:

Author information of “Impact of Type of Social Media and Type of Reviews on Consumer Perception
of Online Reviews” in Session TC14: UGC-Consumer Response on Page 27 is corrected as Sunitha
Ratnakaram, Indian Institute of Management, Lucknow, India, [email protected], Moutusy Maity.