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Policy and Regulation The Council’s Approach Canola Council of Canada Mission Statement “To enhance the Canadian canola industry’s ability to profitably produce and supply seed, oil and meal products that offer superior value to customers throughout the world.” Seven by Seven Objectives By 2007, the Canadian canola industry will achieve a SUSTAINED production and market demand base of 7 million metric tonnes. At this consistent level of production and market demand, we will maintain the critical mass necessary to ensure continued reinvestment in our crop. • • To do this, we will: Re-establish canola as the most profitable crop choice for Canadian farmers. Maintain our base consumption and strategically growth the North American and selected global markets. Taking a Strategic Approach • • • • • Principals Structure 2007 Objectives 2007 Performance Indicators Establishment of annual strategies, tactics and performance measures Principals • • • • Support legislation and regulations that promotes growth and prosperity throughout the value chain Advocate science-based regulatory regimes domestically and internationally Preserve the reputation and safety of our commodity Aggressively defend against policies that reduce competitiveness and/or market access, domestically and internationally Structure • • • • Board of directors set policy and operate, to the best of their ability, in a consensus fashion The functional areas/committees/staff are responsible for recommending policy to the Board Council will work with other like-minded interests to increase political leverage In emergency situations, the Executive Committee sets policy on behalf of the Board 2007 Objectives • • There will be no tariff or non-tariff barriers that limit our access to markets We will have a domestic policy environment that stimulates new R&D investment in the crop 2007 Performance Indicators • • • • • Canola tariffs are significantly reduced and achieve a level playing field with other oils and fats sources GM status does not bar us from entry into any market Non-tariff issues are successfully addressed as they arise Canadian food policy recognizes canola’s value in a healthy diet Inter-provincial barriers to trade are eliminated The Challenge of Being Heard in Canada… • • • • • “You are the “low maintenance” people…” “You are already successful, why do you need help?” “You are going to have to convince the Canadian consumer…or…you are going to have to convince other sectors of the industry.” “I had no idea how big your industry actually is…you should tell someone.” How did this happen to you? We must…build our influence with elected officials…and take a systematic/focused approach to international market access issues In Plain English We will defend the interests of the world’s only “made in Canada” crop…and we’ll do it with passion, integrity and persistence!