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Policy and Regulation
The Council’s Approach
Canola Council of Canada
Mission Statement
“To enhance the Canadian canola
industry’s ability to profitably
produce and supply seed, oil and
meal products that offer superior
value to customers throughout the
world.”
Seven by Seven Objectives
By 2007, the Canadian canola industry will achieve a
SUSTAINED production and market demand base of 7 million
metric tonnes.
At this consistent level of production and market demand, we
will maintain the critical mass necessary to ensure continued
reinvestment in our crop.
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To do this, we will:
Re-establish canola as the most profitable crop choice for
Canadian farmers.
Maintain our base consumption and strategically growth the
North American and selected global markets.
Taking a Strategic Approach
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Principals
Structure
2007 Objectives
2007 Performance Indicators
Establishment of annual strategies,
tactics and performance measures
Principals
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Support legislation and regulations that
promotes growth and prosperity throughout
the value chain
Advocate science-based regulatory regimes
domestically and internationally
Preserve the reputation and safety of our
commodity
Aggressively defend against policies that
reduce competitiveness and/or market access,
domestically and internationally
Structure
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Board of directors set policy and
operate, to the best of their ability, in a
consensus fashion
The functional areas/committees/staff
are responsible for recommending policy
to the Board
Council will work with other like-minded
interests to increase political leverage
In emergency situations, the Executive
Committee sets policy on behalf of the
Board
2007 Objectives
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There will be no tariff or non-tariff barriers that limit our
access to markets
We will have a domestic policy environment that stimulates
new R&D investment in the crop
2007 Performance Indicators
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Canola tariffs are significantly reduced and achieve a level
playing field with other oils and fats sources
GM status does not bar us from entry into any market
Non-tariff issues are successfully addressed as they arise
Canadian food policy recognizes canola’s value in a healthy
diet
Inter-provincial barriers to trade are eliminated
The Challenge of Being Heard
in Canada…
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“You are the “low maintenance” people…”
“You are already successful, why do you need help?”
“You are going to have to convince the Canadian
consumer…or…you are going to have to convince other sectors
of the industry.”
“I had no idea how big your industry actually is…you should tell
someone.”
How did this happen to you?
We must…build our influence with elected
officials…and take a systematic/focused
approach to international market access
issues
In Plain English
We will defend the interests of the
world’s only “made in Canada”
crop…and we’ll do it with passion,
integrity and persistence!