Download Unit title: Web Design for the Fashion Industry Credit points: 20 Unit

Unit title:
Web Design for the Fashion Industry
Credit points:
20
Unit code:
FFD516
FHEQ level:
5
School:
Art, Design and Fashion
Unit designation:
Traditional
Programme group:
Fashion, Design and
Communication
Unit delivery model:
CD
Max & Min Student
no.:
N/A
TOTAL STUDENT WORKLOAD
Students are required to attend and participate in all the formal scheduled sessions for the
unit. Students are also expected to manage their directed learning and independent study
in support of the unit.
PRE-REQUISITES AND CO-REQUISITES: None
UNIT DESCRIPTION
This practical unit will introduce the student to the unique challenges of creating graphics
to be viewed on digital devices, as opposed to traditional print media or textiles.
The student will research a variety of digital design outcomes within the province of
fashion. They will draw on visual reference from a broad range of sources. They will
investigate the possibilities afforded by different channels, and develop an understanding
of the merits of delivering different types of content or design for a particular audience.
Through technical instruction and independent learning, the student will gain an
understanding of the technical requirements of delivering digital content.
LEARNING OUTCOMES
On successful completion of the unit, students should be able to:
Knowledge and Understanding
K1 Demonstrate understanding of current and future developments within the field of web
design for the fashion industry
K2 Demonstrate visual literacy in
Cognitive Skills
C1 Formulate creative and innovative solutions to a range of fashion and graphic design
problems
Practical and Professional Skills
P1 Select and explore appropriate software
Transferable and Key Skills
T1 Effectively utilise current technologies in the production of a web design outcome
AREAS OF STUDY
Students will study the processes and knowledge required to design for digital applications.
In doing so, they will cover:

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Basic technical knowledge of digital content
Research and analysis of existing related content
The use of a broad range of visual reference to inspire a theme or direction
The design process from initial idea through concept development
The development, sourcing or adaptation of a User Interface that is appropriate for
a particular audience or application
Different channels and types of content; a basic technical knowledge of how these
may be delivered
LEARNING AND TEACHING STRATEGY
A series of group tutorials/seminars, personal tutorials and practical projects will explore
the design process throughout the unit. Students will be involved in discussion groups where
they will be able to analyse and receive feedback on their work and the work of other
students.
Seminars will provide work in progress discussion points and assist in the development of
verbal presentation skills, dissemination of information and good practice. The seminars
cover the collation and analysis of visual research, the development of an initial design
concept, and the evaluation of the students’ work. The seminars offer an opportunity for
the students to discuss one another’s work, and to share examples of independently
researched animation or motion graphics.
The production and presentation of individual sketchbooks will demonstrate the
development of ideas which will contribute to the final design outcome.
Technical sessions provide the necessary instruction to use software for the creation either
of simple sites, applications or content.
ASSESSMENT STRATEGY
Summative assessment will be based on the completion of the final outcome as stipulated
in the brief, and will be measured against the learning outcomes. This summative
assessment is appropriate because the student’s work can be judged from initial concept
through to the final outcome. Formative feedback will be staged at regular intervals and
will include both peer and self-assessment strategies.
ASSESSMENT
AE1
weighting:
assessment type:
length/duration:
On-line submission:
Grade Marking:
Anonymous marking:
AE2
50%
Project
As per industry standards
Yes
Yes
No
weighting:
assessment type:
length/duration:
50%
Portfolio
20 pages*
On-line submission:
Grade Marking:
Anonymous marking:
Yes
Yes
No
*Please note: This is an equivalence, not a requirement.
AGGREGATION OF MARKS
The marks for each element of assessment will be aggregated to give an overall mark for
the unit.
RE-ASSESSMENT ARRANGEMENTS
Students eligible for reassessment will be expected to resubmit the element they have failed
addressing any shortcomings identified in the summative assessment feedback. In addition
the student should submit a 500 word evaluation detailing any amendments and explaining
how they have responded to feedback.
Unit Author: Brendan Lea
Unit history:
Unit Approved/Year Implemented/Code
2013
2013/14
FFD516