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Protein for Pets is Happy to Announce The opening of their Santa Monica November 9, 2015 2621 Lincoln Blvd, Santa Monica, CA 90405 Protein for Pets (P4P) is thrilled to announce that the opening of their Santa Monica store was a huge success! The day was filled with an excited mix of customers and dogs, trying samples and walking down the aisles (conveniently organized by food type)! P4P is a company that thrives on the idea of “Happy Pets, Healthy Planet”, the mission that’s the driving force behind this rapidly expanding health pet store. Their mission is to provide pet parents with an effortless and fun shopping experience, while each person walks out happy and confident with their purchase. Not only does this store provide you with the brands you know, but also with their very own top-notch brand, Naked. Their Naked raw and kibble dog food options are eco- and economically friendly, and have the lowest carbon “paw print” in America. All of the Raw dog foods are made in California and sold in California. The raw Naked chicken is certified organic. The Naked dry dog food comes in two proteins, lamb and grain free chicken. They are free of fillers or hormones, and certified delicious by dogs all over California. You even buy the kibble in bulk from one of their recycled blue bins! Talk about cost effective! With each new store opening, P4P hopes to bring the community together under the “Happy Pets, Healthy Planet” mission. When you walk into the Santa Monica Protein for Pets store, you are greeted by crew members who adore their pets just as much as you, and are more than happy to walk you through your next purchase. Each store holds a dog walk every Saturday to bring people and their dogs together with other like-minded, health conscious P4P customers. The Santa Monica store, as well as the other P4P stores, will periodically team up with rescues and shelters across California and hold adoption days at the store. Many homeless dogs have been placed into loving homes. It is the never-ending mission of P4P to give these wonderful animals a second chance. With the help of the awesome surrounding community, many kittens, cats, puppies and dogs have new families to call their home! There are always exciting events and giveaways, amazing deals, and new and upcoming products that will keep the community (and their pets!) coming back for more fun! Customers should enter through the P4P doors knowing they will have the most satisfying food shopping experience. In the words of Founder and CEO Marco Gianni, “As Protein for Pets continues to grow, we are taking significant strides to further enhance our easy, one-of-a-kind customer-friendly experience as well as help the environment!” Protein for Pets is poised to become the leading independent pet food and supply store in Southern California, with Santa Monica being the 10th opened store, and Poway soon to be the 14th store. P4P was created to fill the void in a retail landscape for a pet store that is strictly driven by customer’s needs and convenience, while also making the increasingly-important natural pet food and supply concept more accessible to people of all income levels. Protein for Pets is dedicated to promoting its motto of “Happy Pets, Healthy Planet.” For further information or to schedule a time to visit the store or speak with Protein for Pets Founder and CEO Marco Giannini, please contact Cessa Cohen at [email protected].