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Just a Minute: Delivering quick tutorials at the point of need Tammi Owens Emerging Services Librarian Winona State University Darrell W. Krueger Library Library Technology Conference Macalester College March 20, 2013 “Two minutes… is an eternity on the web.” Jakob Nielsen, 2011 Devices proliferate. Information exhaustion is high. Cut through the NOISE. Make it … pop snap stick flow Make it … pop Pop through information streams. “To find a book, use our new online public access catalog to search by subject, author, title, Library of Congress call number, or ISBN.” 24 words Need a book? Search here. Search here for books. Get books. Pop through anxiety. Skeered? Not me … really … well sort of, yes. Make it … snap Make it (a) snap. Offer help. At the point of need. (Because who’s going to see this part, anyway?) Students live in the LMS. From the library Students live in the CMS. Live there with them. From the library Students live in the CMS. Change content often. Engage first. Engage first. Engage first. Make sure it works. Everywhere. Make it … stick Tutorials can stick like memes. But virality takes effort. And sometimes, fearlessness. Marketing creates ultimate stickiness. This drives behavior. Work together to present a common message. But don’t let it cramp your own style. Make it … flow Let it flow. Stay agile . “If you use the library website to get answers about library resources or the research process, which section of the site are you likely to look at first?” 46% = “How do I” 9% = “Online tutorials” “Which type of online library help would you be most likely to use?” Text (written directions) Prefer face-to-face Email Videos 33% 25% 15% 11% 10% Real-time chat 6% Wouldn’t use 1% Other (Oops.) Reference s Farkas, M. (2012, October 23). The DIY Patron. American Libraries Magazine. Retrieved from http://americanlibrariesmagazine.org/columns/practice/diy-patron Kim, B. (2012). I CAN DO IT ALL BY MYSELF: Exploring new roles for libraries and mediating technologies in addressing the DIY mindset of library patrons [PowerPoint slides]. Retrieved from slidesha.re/MFfnHt. Madden, M., Lenhart, A., Duggan, M., Cortesi, S. & Gasser, U. (2013). Teens and Technology 2013. Pew Research Center’s Internet & American Life Project report. Retrieved from http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx Nielsen, J. (2009). How Users Read on the Web. Retrieved from http://www.nngroup.com/articles/how-users-read-on-the-web/ Nielsen, J. (2011). How long do users stay on web pages? Retrieved from http://www.useit.com/alertbox/page-abandonment-time.html Project Information Literacy reports. Retrieved from http://projectinfolit.org/publications/ Rainie, L. & Fox, S. (2012). Younger Americans’ Reading and Library Habits. Pew Research Center’s Internet & American Life Project report. Retrieved from http://libraries.pewinternet.org/2012/10/23/younger-americans-reading-and-library-habits/ Zickuhr, K., Rainie, L., Purcell, K., Madden, M. & Brenner, J. (2012). Just-in-time Information through Mobile Connections. Pew Research Center’s Internet & American Life Project report. Retrieved from http://pewinternet.org/Reports/2012/Just-in-time.aspx
