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Customer Insight for Retail Banking with Oracle Financial Services Analytical Applications Key Features & Benefits Empower leadership to manage and build a successful business by enriching strategic insights around the customer Retail banking is facing many challenges as technology allows customers to choose from diverse banking options, from branch banking to smart phones, and everything in between. Banks have also extended their reach from local to national and global markets. Without the consistent customer engagement models that were successful in the past, how can financial institutions measure and monitor success with a whole new set of engagement models? o Actively plan, manage, and track Gain a 360 View of the Customer marketing investments with pre- In retail banking, there are many different campaigns and activities that go into customer engagement, from online marketing to in-branch promotional campaigns. Each of the steps in the marketing mix has their own objectives, but also need to be evaluated throughout the entire marketing program. With Oracle Financial Services Customer Insight for retail banking, Chief Marketing Officers finally have the ability to gain a 360o view of the customer. built reports, dashboards and underlying data structures Optimize customer communication and service through unified channel analytics eliminating data silos With this enterprise-wide view of the customer, banks now have key insights into the customer lifecycle within the organization. Traditionally, the customer is evaluated in data silos throughout multiple channels, but with on-demand reports and dashboards, senior management is empowered to analyze customer engagement from beginning to end. Drive Marketing Efficiency Oracle Financial Services Customer Insight for retail banking helps drive marketing efficiency and optimization through relevant communications customized to customer segments. Before engaging customers in a campaign, marketers can now go through strategic segmentation steps to ensure they are targeting the right customers, at the right time, through the right channels. By leveraging pre-built cross-sell/up-sell scores along with channel and product propensity scores, the marketing department can launch a campaign knowing the proper due diligence has been handled behind the scenes. Gain Valuable Insight and Perspective With the market and customer changes mentioned above, retail bank performance is getting more difficult to measure. Senior management must track & monitor marketing profitability across the various customer segments and channels; Oracle Financial Services Customer Insight for retail banking allows them to do this at the most granular level within each campaign. Customer Insight for Retail Banking with Oracle Financial Services Oracle Financial Services Customer Insight Related Applications Oracle Financial Services Retail Performance Analytics Oracle Financial Services Retail Customer Analytics Oracle Financial Services Channel Analytics As success is monitored, the marketing teams are able to understand customer trends and engagement across key focus areas including sales, balances, attrition, wallet-share, spend diversity and product cross-holding analysis. With this in-depth knowledge, the teams can now make ondemand decisions mid-campaign regarding the target customers, products and channels and adjust the criteria where needed. About Oracle Financial Services Analytical Applications Oracle Financial Services Financial Crime and Compliance Management is part of the Oracle Financial Services Analytical Applications family of solutions for the global financial services industry. Oracle Financial Services Analytical Applications are built upon a commonly available analytical infrastructure consisting of a unified financial services data model, analytical computations and the industry-leading Oracle Business Intelligence platform. Oracle Financial Services Analytical Applications include award-winning solutions for Enterprise Risk Management; Governance, Risk, and Compliance (GRC); Enterprise Performance Management (EPM); and Customer Insight for financial services. CONTACT US For more information, please call +1.800.ORACLE1 or visit www.oracle.com Copyright © 2012 Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark licensed through X/Open Company, Ltd. 0812