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AILEEN CLEMENTE PRESIDENT, ASEAN TOURISM ASSOCIATION MAY 14, 2015 Tourism Competitiveness of ASEAN in Asia and the Pacific REGION Total North-East Asia South-East Asia Oceania South Asia Tourist Arrivals In Thousand Arrivals 2012 2011 233,534 218,511 122,758 115,783 84,231 77,505 11,926 11,462 14,618 13,761 Tourism Receipts In USD Million 2012 2011 329,090 301,510 167,206 150,283 96,013 85,005 42,952 42,472 22,919 23,750 UNWTO Tourism Highlights Direct Contribution of Travel and Tourism to GDP in Southeast Asia Primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines, and other passenger transportation services. Includes also, for example, the restaurant and leisure industries directly supported by tourists 2013 USD 121.2Bn (5.1% of GDP) 2014 Forecast USD127.2Bn(5% of GDP) 2024 Forecast USD 215.8Bn (5.1% of GDP) World Travel and Tourism Council Data Total Contribution of Travel and Tourism to Employment in Southeast Asia Includes the wider effects from investment, the supply chain, and induced income impacts 2013 28,661,500 jobs (9.7% share) 2014 Forecast 29,164,500 jobs (9.7% share) 2024 Forecast 37,785,000 jobs (10.8% share) World Travel and Tourism Council Data Visitor Exports And International Tourist Arrivals In Southeast Asia 2013 USD 49.4 Bn in Capital Investments 2014 Forecast Rise by 5% 2024 Forecast USD 97.2Bn (Increase by 6.5% per annum) World Travel and Tourism Council Data Key Factors Impacting the Integration of Tourism into the ASEAN Economy A. Developments in Transportation Infrastructure and Connectivity B. Harmonization of Cross-Border Formalities – Customs, Immigration, and Quarantine C. Alignment of Standards and Mutual Recognition of Certification for Tourism Products and Human Resources D. Approach the Marketing of ASEAN as a Single Destinations THANK YOU!