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Certified Interactive Production Practitioner (CIPP) Program
CERTIFICATION for INTERACTIVE PRODUCERS
CIPP is designed to help production managers develop the skills to take-on the
unique demands of interactive digital projects.
To be successful as an interactive producer on web, mobile, tablet and social
media platforms requires skill and confidence in managing rigorous production
methodology. It also demands an up-to-date understanding of rapidly changing
applied technology. Added to this are the essential people/team management
skills needed to run complex production collaborations.
The CIPP program helps build applied skill in managing interactive digital
production across the entire production cycle from project activation through
final deployment. The certification achieved during the program helps to
validate understanding and skill level as well as build confidence in taking on a
wider range of interactive production challenges.
Program Highlights
FOCUSED & APPLIED LEARNING
CIPP offers you a practical and effective
way to build & update your interactive
production skills. Latest platforms and
production techniques are featured.
with hands-on applied exercises.
Regular assignment work and a full-day
Saturday workshop helps to deepen the
learning.
INDUSTRY RECOGNIZED CREDENTIAL
ICA is a leader in production skills
certification for the communications
industry. CIPP is an established
credential for interactive production
management. With successful
completion of the program, you earn
the CIPP certification and gain a
recognized career credential.
Who Should Attend?

Ideal candidates are entry-level production managers, account or studio coordinators and junior digital production specialists.

CIPP is open to both agency and in-house production coordinators, whether
they currently operate in a client facing or a production facing capacity.

This program is best suited to those interested in handling the production of
communication materials intended for web, mobile or social media platforms.

Please note: CIPP is a foundational interactive production skills program. It
provides a comprehensive level of basic production skill development. It is not
intended to provide deep technical development perspective or more
advanced project management training.
Program Location: 2300 Yonge St, 30th floor, ICA Executive Education Centre,
Toronto (unless otherwise notified)
Certified Interactive Production Practitioner (CIPP) Program
CIPP Program – Spring 2016 Outline & Schedule
PLANNING & PROTOTYPING
Modules: May 31, Jun 7, 14, 2016 (Tue. 6:30 – 9:00pm)
Themes: Project Initiation, Project Planning, Reporting Plan, Content Plan,
Information Architecture, Test Plan, Prototyping, Functional Specifications.

Module One - Project Vision & Scoping
Module Two - Functionality & Prototyping
Module Three - Architecture, Content & API's
Evaluation Approach - In class & take home assignments



Who Should Attend?

CPPP Boot Camp is open to both agency and in-house production coordinators,
DESIGN
& DEVELOPMENT
whether
they currently operate in a client facing or a production facing
capacity.
Modules: Jun 18, 21, 28, 2016 (Tue. 6:30 – 9:00pm/Sat. 9:30-4:30pm)






Ideal candidates for the program are entry-level art buyers, studio coordinators
and account
or product
coordinators.
Themes:
UX Design,
Technical
Design, Configure Environment, Front End
This program is for
anyone who isBack
interested
in handling the production of
Development,
End Development.
Module Four - Development & Programming(Note: Saturday session)
Module Five - Creative & User Interface
Module Six - Mobile, Tablet & Social Media
Evaluation Approach - In class & take home assignments

TESTING & DEPLOYMENT
Modules: Jul 5, 12, 2016 (Mon. 6:30 – 9:00pm)
Themes: Quality Assurance Testing, Deployment Management, Analytics
Measurement/Optimization Planning



Module Seven - Change Management
Module Eight Testing/Deployment & Analytics
Evaluation Approach - In class & take home assignments
Program Location: 2300 Yonge St, 30th floor, ICA Executive Education Centre,
Toronto (unless otherwise notified)
Certified Interactive Production Practitioner (CIPP) Program
Sim is
CIPP Program – Spring 2016 Registration Details
Instructor BIOs:
Simeon (Sim) Olsberg - Sr. Project Manager, J. Walter Thompson
Sim is an innovative, entrepreneurial and results-oriented senior digital leader with technical
operations and project management agency expertise. Currently Sim is a senior member of the
JWT digital production operating group with over 20 years of technical management experience.
His passion is in leading digital teams to tackle complex projects and deliver strong results. He has
led digital marketing production projects for a wide cross-section of brands including Air Canada,
Corby Distilleries, Sleeman, Manulife Financial, Corus, TSN & CBC. Sim also brings a deep
understanding of how to manage in a complex agency environment working with creative agency
specialists, demanding agency clients and ambiguous solution definition, based on his agencyside experience at Grey, BlastRadius, Isobar and JWT. He also holds a Masters Certificate in
Project Management.
Who Should Attend?
Wayne Aubert - Course Director, Mohawk College & Institute of Communication Agencies
Wayne
has spent
theislast
twenty-five
plus years
in in-house
the communications
He has
 Aubert
CPPP Boot
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Ronalds-Reynolds,
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 Ideal
candidatesmanager.
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areaccomplished
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has helped
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professionals
extend
their skills beyond technical proficiency towards production
account
or product
coordinators.
management excellence.

This program is for anyone who is interested in handling the production of
How to Register: ONLINE at http://cipp2016.eventbrite.ca

Credit card and ICA Member invoicing supported

Discounts offered on early date & 2+ registration

Discount deadline (save 10%) until: May 2, 2016

Course start date: Tuesday May 31, 6:30-9:00pm
Program Location: 2300 Yonge St, 30th floor, ICA Executive Education Centre,
Toronto (unless otherwise notified)
More info: icacanada.ca