Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Propaganda Project Salvete! Welcome to your first day of work at the Veni Vidi Vici Advertising Agency. You will be creating a marketing campaign to either: Support Caesar as leader of Rome (Hooray Caesar!) OR Support the Conspiracy Trying to overthrow him (Boo Caesar!) You will be working with two other people on your advertising campaign, unless the Magistra grants you special permission. Your goal is to create a campaign poster using one of the propaganda techniques we discussed in class. As a reminder, those techniques are: Bandwagon – belief that “everyone is doing it” and you don’t want to be left out Testimonial – using an expert or a famous person to support your product/belief Patriotism – suggesting that supporting a cause/belief shows your love for your country, and opposing a cause/belief makes you a traitor to your country Bribery – giving away something “extra” to those who support your cause/belief Transfer – using positive words, images, and emotions to suggest that your position is also positive, or the use of negative words, images, and emotions to suggest that your position will help avoid those negative outcomes Plain Folks – an appeal to the economic or ordinary; your cause or belief is a good idea for regular people Snob Appeal – the suggestion that supporting a belief or cause makes you part of an elite group with a luxurious and glamorous lifestyle Name Calling – the use of derogatory language or words that carry a negative connotation when describing an enemy Card Stacking – purposefully omitting facts to make one side look favorable Glittering Generalities - words that have different positive meaning for different people, but are linked to highly valued concepts. These are words like “love”, “freedom,” “honor,” “glory,” etc. Assignment: Create a poster that represents the propaganda technique assigned to your group. side. you. u need it. Roman history and the play Julius Caesar. poster. Any poster with your English names on it will be disqualified from the contest portion of this project. o Campaign posters will be voted on by a different class. Latin names must be used for anonymity. o The winning poster will be displayed on the bulletin board, and the winning team will receive five extra points, first place medals, and a prize You will also write an explanation describing how you utilized your propaganda technique, how you incorporated Roman history/the play, and how your campaign fits which side your team is on (“Hooray Caesar”/ “Boo Caesar”). Due Date: Your campaign poster and written explanation will be due at the end of class on Tuesday, February 23 (A)/Wednesday, February 24 (B). Grading Breakdown and Rubric: This project is worth 100 points in the project category of your grade. 50 points come from your group’s poster 25 points come from your group’s write-up 25 points come from your personal written reflection Propaganda Poster Rubric Team Members: Category (Poster) 9-10 points 8 points 7 points 6 or Below “Superior” “Excellent” “Average” Use of Propaganda Propaganda technique assigned is instantly obvious and is used correctly. The poster effectively campaigns for one side (Caesar/ Conspirators). Propaganda technique is fairly obvious, but could be confused with another technique; technique is used correctly. The poster campaigns for one side (Caesar/ Conspirators). Use of Roman History/Play Use of Roman history and content from the play is instantly obvious. Some Roman history and content from the play was utilized. It is difficult to discern which propaganda technique was assigned and/or the technique was used incorrectly. It is difficult to discern which side the poster campaigns for (Caesar/ Conspirators). There is little connection between Roman history/the play and your poster. “Needs Improvement” There is no propaganda technique used. The poster does not campaign for one of the sides (Caesar/ Conspirators). Poster Creation The poster is aestheticallypleasing; it is balanced, easy to read, and visually interesting. The poster looks professional. There are no pencil marks, glue marks, or mistakes apparent. Time and care were obviously spent on the poster. The poster is mostly pleasing to look at; it is balanced, fairly easy to read, and is interesting. Craftsmanship Effort/Use of Class Time The team members were on-task all of class time. The group did not have to be reminded to work. The poster appears to be somewhat professional. There may be a few stray pencil marks, glue marks, or mistakes apparent. Some time and care were spent on the poster. The team members were on-task most of class time. The group had to be reminded to work once or twice. The poster is somewhat pleasing to look at, though it may lack in balance, readability, or interest. The poster does not look very professional. There are many stray pencil lines, glue marks, or mistakes apparent. The poster looks like it was rushed. The team members were on-task some of class time, though they had to be reminded to work frequently. Points from the Rubric: ______________/ 50 Wait! This had to be related to Julius Caesar in some sort of way? When did this happen!? The poster is a mess. It may be unbalanced, difficult to read, or just allaround boring to look at. The poster looks like it fought in the Roman civil war between Caesar and Pompey, and was obviously on Pompey’s side because it has been annihilated. The team members were seldom or never on-task; Class time was used to sleep/ do geometry homework/play “Angry Birds,” etc. Propaganda Project Write-Up Your campaign is responsible for explaining your advertising choices to the executives at the Veni Vidi Vici Advertising Agency. Imagine you are going to pitch these executives your campaign idea. You’ll want to explain yourselves in enough detail that the caesar will give you a thumbs up – a thumbs down and you’ll be fed to the lions! Your finished write-up should be typed, and follow MLA formatting. Remember, that means: -point serif font (Times New Roman, Cambria, Garamond, Century, Palatino, etc.) -left: o Latin Names (i.e., Rufia Smith, Brutus Jones, and Tiberius Grant) o Magistra Augusta Savell o English 10 o 26 Feb 2013 -spaced Here’s what you’ll want to answer, in detail: 1. How did you choose which side to support? Why? 2. How did you incorporate your propaganda technique into your poster? 3. What Roman history or information from the play did you use to create your poster? 4. How did you decide on: a. What color poster (construction paper) to use? b. What images to use? Why did you use them? c. What else did you put on your poster? Why? d. How did you make your design choices? (Where things go, how large they are, what color you made them, etc.) e. How did you divide the work in your group? (Who did what? Why did they have that task?) Propaganda Write-Up Rubric Team Members: Category (Poster) 5 points 4 points 3 points 2 or Below “Superior” “Excellent” “Average” MLA Formatting The write-up employs all MLA formatting requirements correctly, as listed on the assignment sheet. The write-up employs some MLA formatting requirements, but others are missing or are done incorrectly. Content/Detail (Points x2) The write-up explains, in detail, all of the thought processes which went into planning out and completing the campaign poster. It is obvious that time and thought went into creating the project, and each choice was made for a reason. Conventions The typed write-up contains NO spelling or grammatical errors. The write-up employs almost all MLA formatting requirements, or employs all of the requirements, but one or two of them are done incorrectly. The write-up explains, in some detail, some of the thought processes which went into planning out and completing the campaign poster. It is apparent that some time and some thought were spent creating the project, and some of the choices were made for a reason. The typed write-up contains 1-2 spelling or grammatical errors. “Needs Improvement” The write-up does not employ MLA formatting. Effort/Use of Class Time The team members were on-task all of class time. The group did not have to be reminded to work. The team members were on-task most of class time. The group had to be reminded to work once or twice. The team members were on-task some of class time, though they had to be reminded to work frequently. The write-up explains, without detail, the choices the team made, but does not expose the thought processes which went into the choices. The executive board is left to wonder why choices were made. The write-up is missing, incomplete, or has already been fed to the lions. The typed write-up contains 3-4 spelling or grammatical errors. The typed write-up (if there is one) has many, many errors. It’s beginning to look like Greek to me. The team members were seldom or never on-task; Class time was used to sleep/ do geometry homework/play “Angry Birds,” etc. Points from the Rubric: ______________/ 25 Personal Reflection Name: ___________________________________ Please answer, in complete sentences and to the best of your ability, the questions below regarding your Propaganda Project. These questions are your own personal answers, and do not reflect the ideas of your entire group. You will be graded on using complete sentences and the depth of your reflections. 1. What did you think of the propaganda mini-unit and our project? Please explain. 2. What was your favorite part of the mini-unit and our project? Please explain. 3. What are the benefits of learning about propaganda? Relate your response to life in general and the reading (Julius Caesar).