Download File - Catherine Alvarez MA, RT (R)(M)

Grosse Pointe Women's
Diagnostic Center
Catherine Alvarez BAS R.T. (R)(M)
The Grosse Pointe Women's
Diagnostic Center is the first in
our area to offer advanced 3D
mammography for breast
screening designed for early
cancer detection
Catherine Alvarez BAS R.T. (R)(M)
Problem worth solving
Evidence suggests that breast density
is a strong risk factor for developing
breast cancer and for more aggressive
types of breast cancer. In fact, the risk
is 4-6 times greater in women with
density in more than 75% of their
breast.
Catherine Alvarez BAS R.T. (R)(M)
Our solution
Digital breast tomosynthesis,(DBT)3-D
mammography, allows more accurate
viewing of dense breast tissue by
eliminating the overlapping effect
associated with the regular digital
mammogram
Catherine Alvarez BAS R.T. (R)(M)
Target market
The service area is the Grosse
Pointe area that comprises of
five small communities called
the Pointes.
20,000
Women
Target Market
The number of invasive
female cancers of the breast
and deaths are significantly
higher in Wayne County
outside of Detroit than the
state rate.
Found early 98% will survive the five
year survival rate
Catherine Alvarez BAS R.T. (R)(M)
Competitive landscape
Competitors
How our solution is better
None In Grosse Pte.
Only organization offering 3D imaging
Karmanos
Karmanos is 13 miles away or 23 minutes
McLaren Macomb
McLaren is 15 miles or 25 minutes
Catherine Alvarez BAS R.T. (R)(M)
Sales channels
 Referring physicians will be notified
 Targeting Obstetricians/Gynecologists
 Family Practitioners, Internists
 General Practitioner’s
 General Surgeons and Oncologists
Catherine Alvarez BAS R.T. (R)(M)
Marketing activities
 Press release to local TV news
 Web sites
 Brochures and Postcards
 Phone advertising(while on hold)
 Health fairs /Other sponsorship
activities
Catherine Alvarez BAS R.T. (R)(M)
Financial projections
• Capital funds will be obtained through the Radiology
Department
• Revenue: Annual: $695,000
• Expense for Hologic Dimensions upgrade: $150,000
• FTE: 1 mammographer- Salary $60,000
• 1st Year Profit: $485,000
• In addition, to these profits this upgrade will provide more
efficient work flow which create more patient volume
• The business will return to stronger profits and gross
margins after the acquisition
Catherine Alvarez BAS R.T. (R)(M)
Milestones
Date
Milestone
September 3, 2014
Submitted Business Plan
September 27, 2014
Project Approved
October 2, 2014
Contract Signed
January 6, 2014
Equipment Installed
January 15, 2014
Clinical Use Begins
Catherine Alvarez BAS R.T. (R)(M)
References
Breast Cancer Facts and Figures 2013-2014. (2013). Retrieved from American Cancer Society:
http://www.cancer.org/acs/groups/content/@research/documents/document/acspc040951.pdf
Breast Density. (2013). Retrieved from American College of Radiology:
http://www.acr.org/NewsPublications/~/media/180321AF51AF4EA38FEC091461F5B695.pdf
Brinks, Lyons, Hovey-Wright, Slavens, Segal, Dillon, Lamonte, Abed, MacGregor, Lipton & Oakes, (2013,
February 14). House Bill No.4260. Retrieved from Legislature Michigan Government:
http://www.legislature.mi.gov/documents/2013-2014/billintroduced/House/pdf/2013-HIB4260.pdf
Cancer in Michigan, 2009 updated 2013 An Assessment of the Cancer Burden in Michigan. (2013).
Retrieved from Michigan Department of Community Health:
http://www.mdch.state.mi.us/pha/osr/Cancer/CancerInMichigan2009.pdf
Checka, C., Chun, J., Schnabel, F., Lee, J., & Toth, H. (2012). The relationship of mammographic density
and age: implications for breast cancer screening. American Journal of Roentgenology,
198(3),
W292-W295.
Suburban Stats Grosse Pointe. (2013). Retrieved from Suburban Stats:
http://suburbanstats.org/population/michigan/how-many-people-live-in-grosse-pointe
The American College of Radiology Mammography Accreditation Program:. (2013). Retrieved from The
American College of Radiology:
http://www.acr.org/~/media/ACR/Documents/Accreditation/Mammography/MammoFAQ.pdf