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HBK Lunch & Learn: Reflecting on the financial services industry. Brought to you by: Outline: • Advisor/Firm Differentiation. • The fiduciary standard. • A little about rebel Financial. Insurance Companies Investment Providers Transaction Oriented Soft Money Cash solicitors Broker/Dealer: Commissioned Agent Conflicts of interest from product sales Suitability standard to client Efficient for DIYers Commission schedules Investment Providers Are Fiduciaries Tend to be more expensive for smaller clients Client Registered Investment Advisor (RIA) Much less conflicts of interest Broker/Dealers Paid for “Advice” Tend to be more planning oriented Hybrid Firms/Advisors 1. Both Broker/Dealers and RIAs. 2. They have the most flexibility to serve clients. a) Sell products: i. Many that RIA/Fee-only firms can’t/won’t sell. b) Sell advice: i. Fee-based and fiduciary. 3. They also have the largest conflicts of interests. 4. It is super confusing for the client to know when they are representing the client’s best interests or the company’s bests interests. Summary & Pointers: 1. 2. 3. 4. Understand who you’re referring to and why. Generally, it’s the agent/advisor that makes the difference, not the firm. RIA/fee-only firms have much less conflicts of interest and clients receive a much stronger legal standard of care (fiduciary). At a minimum, we recommend that trusted professionals at least look for a Certified Financial Planner (CFP) when referring clients to a financial advisor. DOL and SEC Fiduciary Standard Changes 1) What is a fiduciary? a) Someone that is required to look out for the best interests of another. 2) When are fiduciaries important? a) When would you feel comfortable dealing with a professional whose main objective was to maximize their gain/profit versus your well-being? i. Your doctor, lawyer, sheriff, military commander, accountant, etc? What about our financial well-being? Did you know that over 90% of investors believe that their advisor is acting as a fiduciary towards them when in reality it is less than 20%? The SEC’s failure The Investment Advisors Act of 1940 created RIAs and a fiduciary standard. It was intended that RIAs provide fiduciary advice and B/Ds, insurance companies, investment companies would “SELL” products. Products sellers have learned that they can sell much more if they’re perceived to be “advisors” and have slowly but very effectively whittled away the most important distinction between true fiduciary advisors and product sales reps. The SEC has tried for over 25 years, unsuccessfully, to enact a uniformed fiduciary system to correct the problem. The DOL is moving forward 1.Significantly expanding who is a fiduciary to ERISA plans. 2.Making product reps sign “Best Interest Contracts” (BICs). 3.Making advisors/reps act as fiduciaries when rolling over ERISA funds to IRAs. Overview: • History of fiduciary advice • Why has it effectively failed • Current changes & possible ineffectiveness • Still have option to effectively implement fiduciary rebel Financial Overview: • Trusted Fiduciaries • Experienced CFP • Reduced expenses • Options for all size clients