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www.VUSR.net Quiz No. 2 Marketing Management (Mkt 501) Instructions: Please read the following instructions carefully before attempting the quiz. • This quiz consists of 20 multiple choice question (MCQs) carrying 1 mark each. • Due date for quiz submission is April 10, 2009. • Read the question statement carefully and select one most appropriate answer for each MCQ. Selection of double options will be marked ZERO. • All instructions will be considered while marking. So, be careful while attempting the quiz. • You must attempt the quiz in the following tabular format\shape: • • • • U • Make sure that you upload the solution in WORD Format only and according to above mentioned “Tabular Format”; otherwise the quiz will be marked as zero ‘0’. Make sure that you upload your solution file on VULMS before the due date/time. No solution will be accepted through e-mail after the due date. If you have any problem with your VULMS or uploading, then you can send your quiz through e-mail within the time limit at [email protected] Cheating or copying of solution is strictly prohibited; no credit will be given to copied solution. No quiz will be accepted through your personal e-mail accounts (e.g. Yahoo, hotmail, gmail) Once you uploaded the quiz on VULMS, it will not be replaced in any case after due date. V • Selected option a b c SR Q No. 1 2 3 http://lms.vusr.net www.VUSR.net 1) In the _____, the firm faces a trade-off between high market share and high current profit. a. Growth stage b. Decline stage c. Maturity stage d. Introduction stage 2) In which stage of the product life cycle does a product reach its peak sales? a. Decline b. Maturity c. Introduction d. Growth SR 3) Idea-reducing stage of new product development process is called as: a. Idea generation b. Idea screening c. Product concept d. Concept development V U 4) Which of the following is NOT an external source of idea generation? a. Customers b. Suppliers c. Competitors d. Top management 5) A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? a. Business Analysis b. Beta testing c. Concept development d. Commercialization 6) Which of the following is used to test the customer preference about the new product design? a. Business Analysis b. Beta testing c. Conjoint analysis d. Concept testing http://lms.vusr.net www.VUSR.net 7) At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? a. Awareness b. Interest c. Trial d. Evaluation 8) Which of the following is NOT part of consumer adoption process? a. Interest b. Evaluation c. Trail d. Convenience SR 9) The purchase of which of the following items is least likely to be affected by demographic factors? a. Sugar b. Computer c. Fast food d. Low fat cheese V U 10) Identify the type of packaging for ice creams. a. Primary packaging b. Secondary packaging c. Transport packaging d. Decorative packaging 11) For ------------ product marketers should view packaging as a major strategic tool? a. Industrial b. Consumer convenience c. Consumer shopping d. Specialty 12) Which of the following is a strategy of using existing brand name to launch new products in other categories? a. Co- branding b. Line extension c. Brand extension d. Multibranding 13) Which of the following are products and services bought by final consumers for personal consumption? a. Consumer products http://lms.vusr.net www.VUSR.net b. Material and parts c. Industrial products d. Capital items 14) Insurance service would BEST be described as which kind of a product? a. Convenience b. Unsought c. Specialty d. Durable 15) –––––––––– a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? a. Product b. Brand c. Co-brand d. Label U SR 16) Company specifically creates a brand to counter a competitive threat it is known as: a. Individual branding b. Fighting brand c. Family branding d. Co-branding V 17) The label on a soft drink can read "cool and refreshing." For what reason are these words used? a. To promote the product b. To provide information c. To encourage multiple purchases d. To satisfy legal requirements 18) Which of the following has a quick response towards a new product? a. Early adopters b. Early majority c. Late majority d. Opinion leaders 19) Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. a. Convenience b. Specialty c. Household d. Augmented http://lms.vusr.net www.VUSR.net V U SR 20) This stage in the PLC that is characterized by rapid market acceptance, increasing sales, and rising profits is known as: a. Introduction b. Maturity c. Growth d. Decline http://lms.vusr.net