* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download MKT 333—First Mid-term Exam Study Guide
Grey market wikipedia , lookup
Market penetration wikipedia , lookup
Yield management wikipedia , lookup
Brand ambassador wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Brand equity wikipedia , lookup
Congestion pricing wikipedia , lookup
Gasoline and diesel usage and pricing wikipedia , lookup
Marketing strategy wikipedia , lookup
Revenue management wikipedia , lookup
Global marketing wikipedia , lookup
Transfer pricing wikipedia , lookup
Product planning wikipedia , lookup
Sensory branding wikipedia , lookup
Perfect competition wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Marketing channel wikipedia , lookup
Price discrimination wikipedia , lookup
Service parts pricing wikipedia , lookup
MKT 333—Third Mid-term Exam Study Guide General study questions: Consider the following key-word list for questions regarding topics listed below: Describe…, Explain…, Give an example of…, Analyze…, Compare and contrast…, Assess (or evaluate)…. The exam will consist of 10 short essay questions, 1-3 from each chapter, including videos and other handout materials. Chapter 12 Why new products fail Product success factors New product development Stage-gate system Market testing Consumer adoption process Chapter 13 Deciding whether to go abroad Draws’ Risks Deciding which markets to enter Attractiveness factors Trade agreements Evaluating markets Deciding how to enter Export—direct, indirect Licensing Joint ventures Direct investment Deciding on the marketing program Standardize or adapt 4 P’s Chapter 14 Product levels Product mix (assortment) Line decisions Product-line analysis Sales and profits Product portfolio Market profile Product-line length Brand and branding decisions Emotional branding Building brand identity Brand bonding Internal branding New economy factors Brand equity Tools for building brand Packaging Labeling Chapter 16 Setting the price—steps Price objective Demand Price sensitivity Demand curves Price elasticity Costs Activity-based costing Target costing Analyzing competitors’ costs, prices, offers Pricing methods Markup pricing Target-return pricing Perceived value pricing Value pricing Going rate pricing Auction-type pricing Group pricing Selecting the final price Psychological pricing Other marketing mix elements Adapting the price Geographical pricing Discounts and allowances Promotional pricing Price discrimination Product mix pricing Price changes Initiating price cuts Initiating price increases Reacting to price changes Chapter 17 Value network ERP Marketing channel Channel functions Push and pull strategies Channel dynamics New competition Channel conflict