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Agnieszka Nowak Network of East – West Women, NEWW Poland South Baltic Area – Violence Free Zone „I was beaten by my father and I am a good man – so I will beat my child to be a good man to”; „A belt is a best friend of a man”; „If you do not beat a women her liver is getting roted”; „Some women like to be beaten time to time, because it helps them understand what they really want” „A spank is not a violence”: is a little therapy to help an emotional child or/and women stay calm; „Real violence doesn’t happen very often”: in „normal” families there is no violence; Violence happens only in pathological environment/families; The victims usually „get what they deserved”: they are guilty, because they provoked; Violence is temporary lack of self-control. It is an incident. Most of the victims like to be beaten; Especially for women a „good spank” has some implied sexual meaning and is erotic; „Women like to be raped – it is what they really desire” Is usually very tragic, full of blood, sadness and violence; Words: „cohabitee”, „executor”, „brute”, „almost died”; No violence in tv series – this problem doesn’t exist; Violence in tv crime series: („The detectives”) – domestic violence is a part of life in pathological environment, together with alcoholizm and other criminal background; Women in advertisement are not human – are objects, and you can not hurt and object: controversial advert of Dolce & Gabbana comments: „Dolce & Gabbana defended the campaign as art in comments reported by La Vanguardia. "What has an artistic photo got to do with a real act?" the paper quoted the firm as saying. "You would have to burn museums like the Louvre or the paintings of Caravaggio." "We were looking to recreate a game of seduction in the campaign and highlight the beauty of our collections," the designers said. „We are withdrawing this photo only from the Spanish market. They have shown themselves to be a bit backward”. controversial Hitman advertisement that featured a scantiliy clad woman shot through the forehead and subsequently carefully arranged on satin sheets in a sexually suggestive pose. In the end, however, it's clear that a semi-naked woman carefully arranged on a bed has clear and prominent sexual connotations and that if rape isn't explicitly evoked, it's implicit in the situation. "Oh, if it was a sexy man who was dead, no one would have a problem with the sex/violence combination." And you're right -- a barechested, attractive man doesn't have the same qualitative characteristics as an attractive woman. A man is attractive by being strong and in control, whereas a woman by being slim, pretty and submissive (just look at the body language of advertising and *on average,* that's the case). So it *is* significant that it is a sexy woman and not a man because of the double standards of attraction for men and for women. Women are sexual objects you can’t harm and object. It’s a part of aesthetics. A few spots… Idea: „The more drastic picture/spot – the bigger effect” Fact: the more drastic pictures in tv, the less people care about them habituation Domestic violence = violence against children A few movies… Raising awarness; Polarisation of public opinion; Giving practical information and tools; Giving instructions how to react; Change behavioural patterns; Violence is not effective at all… Thank you