Download NSPCC JOB DESCRIPTION JOB TITLE: Senior - NSPCC

NSPCC JOB DESCRIPTION
JOB TITLE: Senior Fundraising Manager – Direct Fundraising
DEPARTMENT:
Individual Giving
DATE: 22nd June 2016
Context and background
The NSPCC’s commitment to fight for every childhood is only made possible
through the fundraising support of people across the UK, this currently
accounts for over 85% of our annual income. Within our fundraising
department we are committed to providing the best possible experience for
our supporters through working closely with our professional fundraising
agencies and ensuring that a supporter centric approach is taken in all of the
work we do.
The Individual Giving department is responsible for the largest single source
of income for the NSPCC. Our donor base of over 1 million supporters
generated over £70m in the last financial year and we expect this to be a
significant area for growth in the coming years. The NSPCC has one of the
largest and most sophisticated direct marketing operations in the UK
charitable sector and the challenge for this role is to continue that success
and to take advantage of key opportunities to make yet another substantial
increase in our income over the next few years.
We are looking to recruit a 1year contract to cover maternity leave.
Candidates for this position should have experience that covers:
 Developing and managing a fundraising team
 Techniques and strategies for retention and acquisition fundraising
 Managing one to one fundraising channels
 Managing a range of agency and internal stakeholder relationships.
Job Purpose
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To lead NSPCC fundraising efforts delivered through direct face-to-face
and telemarketing channels.
To protect the supporter experience and NSPCC’s reputation when
working with professional fundraising agencies.
To deliver fundraising targets through direct negotiated channels, acting
as the channel centre of excellence for all NSPCC Fundraising teams
To ensure a sector leading supporter experience is delivered whether
through an employed or agency fundraiser
To ensure marketing communications, campaigns and use of personal
data by the agency partners and relevant internal teams comply with
regulation and codes of practice
To have accountability and responsibility for the budget and revenue
objectives as described in Fundraising strategy and Individual Giving
annual plans
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To have accountability and responsibility for the overall performance of
the Direct Fundraising team
Work effectively with other teams and departments in fundraising and
other functions within NSPCC to maximise income for children
To contribute to the leadership and direction of Individual Giving through
the Individual Giving management team
To manage key agency and supplier relationships
Key Relationships - Internal
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Reports to Head of Individual Giving.
Line management of Direct Fundraising team within Individual Giving
function.
A member of Individual Giving department senior management team.
Collaborate with Fundraising campaign, supporter experience, data and
insight teams.
Works closely with other fundraising managers and senior fundraising
managers within fundraising to develop supporters, potential supporters
and business projects within fundraising.
Pro-actively works closely with managers and staff in other NSPCC
functions, such as, Marketing & Communications, Digital, Procurement,
Legal, as necessary to further fundraising relationships and opportunities
for cross departmental working
Key Relationships – External
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Peers within the UK charity sector
Professionals/trade bodies/organisations that are the forefront of direct
marketing
Marketing agencies and suppliers
Fundraising agencies and suppliers
Main Responsibilities
1. Working with the Head of Individual Giving to ensure our direct negotiated
channels deliver a great supporter experience, and that fundraisers comply
with NSPCC policies and standards
2. Deliver the
programme
channel
contribution
to our
and
marketing
communications
campaigns
3. Ensure high quality financial planning and reporting, working with
dedicated Finance and Business Support partners
4. Work with campaign teams to optimise the contribution from negotiated
channels
5. Monitor, manage, control and governance of strategic fundraising suppliers,
ensuring compliance with standards and processes.
Maintain close
oversight and performance reporting, working with executive governance
team
6. To maximise income and add value to departmental and cross market
fundraising activities by sharing knowledge, specialist expertise, best
practice with others as appropriate.
7. To recruit, manage and develop staff in line with NSPCC policies and
practice including regular 1:1 meetings, team meetings and regular
performance reviews. Also, to coach and mentor staff to achieve high
performance, growth and personal development
8. To work with senior managers in other functions across fundraising such
as Supporter Experience, Marketing & Communications, Digital, Strategy
and Planning to develop overarching communication strategies for
existing IG supporters
9. To keep abreast of industry-wide direct marketing developments and
those beyond the charity sector with a view to introducing them to the
NSPCC where this would drive future value.
10.To undertake specific projects as necessary and requested to support the
Head of Individual Giving.
Responsibilities for all Fundraising staff
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To be responsible for updating databases and supporter information
systems on a regular basis in line with Data Protection legislation and
NSPCC policy and procedures to ensure all records are up-to-date and
accurate.
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To actively participate in regular department and team meetings,
contributing to strategy, discussions and decisions which will be beneficial
to the NSPCC’s development of fundraising activities.
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To maintain an awareness of own and others’ Health and Safety and comply
with the NSPCC’s Health and Safety policy and procedures.
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To take personal responsibility for keeping up to date with NSPCC work to
end cruelty to children.
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To constantly review opportunities for personal development for you and
for members of the team.
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To act in accordance with NSPCC privacy and compliance policies, and
comply with all relevant regulation and sector codes of practice.
Knowledge and experience
1. Extensive direct marketing experience in a senior role either in the
commercial or charity sector. This role must have had substantial
responsibility for strategic development and finding new ways to drive
growth in an established market.
2. Substantial experience of budget management and financial planning.
Highly numerate with a proven track record of handling expenditure and
income targets.
3. Extensive staff management experience and leading a team to deliver
results including an ability to empower and support those who work with
and for them.
4. Senior-level experience of managing and motivating agencies/suppliers to
deliver exceptional results.
5. Substantial experience of success in a customer focussed environment,
such as fundraising, sales or marketing.
6. Substantial experience of success in developing, delivering and monitoring
strategies and plans.
Personal characteristics
7. A personal commitment to ending cruelty to children.
8. A strong commitment to high standards of service delivery and customer
care.
9. Commitment to apply NSPCC’s values and behaviours to all aspects of
work.
10. Willingness to work flexibly in approach to work and/or work time
requirements.
PERSON SPECIFICATION
Abilities and skills
1.
Excellent communication skills – written and oral. An ability
communicate confidently and clearly too senior level audiences.
to
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The ability to plan, monitor and implement major projects to agreed
deadlines often with conflicting priorities.
3.
Ability to deal with people at the highest level in a range of disciplines
and to achieve objectives through these contacts. This will involve
negotiation skills, motivation, influencing, tact, diplomacy and
persuasion.
4.
Highly developed leadership, management and team building skills, and
working well with others as part of a team, giving support and
recognising expertise in others.
5.
Excellent organisational skills with the ability to manage projects,
organise and plan own work and the work of others to deliver objectives
on time.
6.
Direct marketing, or other relevant professional qualification