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English Martyrs Lesson Planner
Date:
Length of lesson: Whole day Activity
Teacher: Gill Foan
Class: Year 5
Other Adults:
Lesson focus: Create and record an ASDA radio commercial through the uCreate project
Lesson Number:
(What are we learning today?)
W.A.L.T: Create and produce a RADIO COMMERCIAL
(What are we looking for?)
W.I.L.F: Creative script writing (creativity)
Correct use of script writing format
Good editing to improve /enhance scripts
An understanding of audience
Teamwork (collaboration)
Good expressive reading / drama ~ voiceovers
Good /respectful listening skills
THE COMMERCIAL MUST LAST NO MORE THAN 60 secs !!!!!
Extended learning: ICT
Audio recording skills
Adding sound effects
Up-loading project
Assessment opportunities/questions:
APP Reading
AF6: Language ~ comments on writers choice/use persuasive devices
APP Writing
AF2: Purpose ~ style generally appropriate to task, though awareness of reader
not always sustained
AF7: Vocabulary ~ some evidence of deliberate vocabulary choices
Prior Learning:
Persuasive writing (Slogans) Advertisements
Script writing
Drama Sp&L Voice diction, clarity, tone, expression and projection
Teaching Input: Purpose for learning:
A chance for children to experience ‘real life’ learning / a purpose and an audience.
Introduce the EXCITING uCreate project.
Listen to radio adverts and uCreate commercial in their Sound Library
Discuss and evaluate [ key Q’] - create a list (so children can refer to when writing their scripts)*
Show the children the ‘brief’ and ask for suggestions to create a play script
Re-visit script-writing devices and guidelines
Clarify the brief and the importance of the strapline
Agree success criteria (WILF)
Children’s Activities:
Set the children the task to write/create a script using the brief. Lots of emphasis on the
competition elements ~ this really fires up their enthusiasm !!
Remind them to refer to the evaluation of other commercials list *
Rehearse
Differentiation: Mixed ability
Plenary opportunities (may be throughout session, not just at the end)
Adults checking children’s progress. Support edit and improvements
Invite groups to perform - ask class to be a critical friend !
Practice - Practice – Practice – Practice (check times)
Allow time for all groups to record their commercial.
Time to vote and choose the ‘BEST’ commercial to enter the competition with uCreate
OR send all
Next step: (What will the children be learning next?)
Before we could submit our ASDA advert we spent some extra time on additional editing as the
script was too long and quite a challenge – keeping the recording under 60 seconds.
Homework: Listen to and watch commercial – ask ‘ What techniques did the advertisers use to
get my attention?
Key words/phrases:
Resources:
Persuasive language and devices
Commercials
Briefs
Straplines
Playscripts
Edit & improve
Recording
Sound effects
Voiceover artists
Audience
Humour
Teamwork
Radio commercial recordings
Brief (enlarged copies for the
children to scribe on)
Scriptwriting guidelines
Key Questions
Whiteboards and pens
Highlighters
Post-its
Microphones
Recorders
Stopwatches
Notes:
I had the radio on during the afternoon and would stop the children and listen to ‘live’ radio
commercials – briefly asking the children for their opinions
Radio Script
One of the other things you need to consider are sound effects. The listener cannot see anything so you need to
suggest what is happening by sound. These could be sounds like, for example:
breaking glass
door opening
wind howling through trees
music to create atmosphere.
(Sound effects should be in brackets like stage directions).
What makes an EFFECTIVE RADIO ADVERT?
Check √
Do they create a memorable/snappy SLOGAN or
STRAPLINE ?
Do they use ALLITERATION or a wordplay ?
Do they use exaggerated language full of appealing
ADJECTIVES and ADVERBS ?
Do they ask INTRIGING QUESTIONS ?
Do they give a TEMPTING DESCRIPTION of benefits ?
Do they list the BENEFITS and GOOD QUALTIES of the
product ?
Do they OFFER good value for money, discounts or
sale prices?
Do they use HUMOUR ?
Do they use CELEBRITIES to help advertise the
product ?
Do they use SOUND EFFECTS ?
Do they use background MUSIC?
Do they use ‘WELL KNOWN’ songs or tunes?
Do they use UNUSUAL VOICES ?
So do you like or dislike this radio advert?
Why?
What improvements would you recommend?
KEY QUESTIONS
Why do we remember good & bad adverts?
What techniques do advertisers use to get our attention?
How can we use the advertising techniques studies to analyse
new adverts?
What do we need to include in an effective advertisement?
How can strong adjectives and adverbs help ‘sell’ our product?
-------(create a radio advert)-------What techniques did you use to create a persuasive
advertisement?