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Alicia A. Gillman
662 Lido Drive
Livermore, CA 94550
[email protected]
Office: (480) 889-4219
Experience
Independent Contractor
Gillman Communications, LLC.
July 2014 – Present
Alicia is an independent marketing communications consultant with 10+ years’ progressive
strategic marketing experience. Senior knowledge of modern B2B digital marketing
strategies, concepts, tools and practices including SEM, SEO, and Web properties.
Demonstrated success in providing thought leadership to a number of fortune 500
companies. Proven ability to lead marketing organizations through change management
while demonstrating strategic, product, field, brand and corporate marketing.
Marketing Communications Consultant – Seed Protection and Soil Segment
Valent U.S.A.
September 2015 – September 2016
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Conducted market research to understand customer satisfaction/overall customer experience, as well as industry trends,
competitive intelligence, and new market potential for entry
Managed advertising agency and helped design communications for new Soil Platform
Lead copywriter and communications partner for $500M Seed Protection product portfolio
Implemented and oversaw B2B go-to-market plans, web and digital properties and marketing strategy
Global Marketing Communications Manager
Deere & Company
June 2008 – June 2014 (6 years 1 month)
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Led strategic communications supporting a globally engaged and inspired workforce with over 1,600 employees in 8
languages in 13 business units worldwide
Successfully designed and implemented John Deere Water global communications plan & formalized the business
development process with John Deere Water’s executive leadership team, which led to the quarterly internal
alignment of goals
Established process, wrote, & managed quarterly “live” president global leadership address events in 100+ countries
in 8 languages improving employee engagement scores by 35%
Consultant on successful agriculture & irrigation value propositions, which led to profitable marketing communication
campaigns of over $100M
Coordinated regional marketing plans in multiple languages in 100+ countries in a matrix environment
Developed successful agriculture channel partner programs
Managed global communications as they related to new product launches & training efforts
Wrote & produced sustainable digital communication tools such as John Deere Water’s internal global employee
website, employee kiosks, and the employee directory for over 6+ years supporting key stakeholders
Developed & coordinated acquisition re-branding communications
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Lead writer on advertising as it related to technology pre-eminence
Recognized as one of John Deere’s top communications performers on Deere & Company Ag & Turf Division
Communications team; received the “You ROCK!” award for strategic excellence
Key course work:
Project Management Essentials
Change Management
Slide:ology
Employee Engagement & HR Communications
Integrity Integrated: Creating, Building, and Connecting Leaders
Global Marketing Manager
T-Systems International. Inc.
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2001 – 2008 (7 years)
Proven track record; responsible for global marketing, branding, advertising and social media for 3 SBU’s located in North
America, Australia, and Europe
Designed and delivered strategic marketing plans, resulting in double digit positive sales growth year-over-year
Original writer & designer behind “Business Builder” dealer co-op loyalty campaign, which is still in place today
Developed unique marketing and sales customer lifecycle management plans yielding $120M+ annually
Brand marketing manager behind leading industry products: T-Tape® micro irrigation, Tape Separate-Ore Series heap leach
mining systems, and CropSense Soil Moisture Monitoring System (now known as John Deere Field Connect™)
Managed global marketing operations budget of $5M+
Marketing professional experienced in a variety of business situations and cultures
Led coordination of business development activities of 30+ PCA sales, agronomist, and irrigation design professionals in 90+
countries
Passionately served on Irrigation Association Government Affairs and Education Committees for 7+ years
Spent 3 years traveling to Mexico & various parts of the US to gain a deep understanding of grower application in the field
Agriculture advertising media buyer of $4M+
In alignment with company objectives, built Drip Micro Payback Wizard tool to help foster dealer and customer educational
training & development
Successfully wrote and designed customer lifecycle campaigns for major accounts achieving multi-million dollar contracts
Key Course work:
CALTECH: People Leadership Series
Jeff Thull: Mastering the Complex Sale; Diagnostic Marketing & Selling
Marketing Manager
Gateway, Inc.
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January 1999 – July 2001 (2 years 7 months)
Accountable for creation of marketing incentive & loyalty programs
Brand communications
Managed brick and mortar grand opening special events of “Gateway Country Stores” nationwide
Responsible for pricing research & program development
Managed $15M+ advertising budget
Advertising agency liaison
Produced 10+ Gateway magazine issues
Marketing Manager, Promotional Products
National Design Corporation
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1997 – 1999 (2 years)
Responsible for all Advertising Specialty Institute marketing associated to promotional products to distributors globally
Accountable for metric reporting for all promotions. Consistently produced above average margins in go-to-market
promotions
Coordinated sales activity with 25+ sales personnel located throughout the world
Produced quarterly ASI catalog containing 200+ promotional products
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Managed key licensed brands: Disney®, NFL®, MLB®, NBA®, NHL®. Conferred with clients to provide custom promotional
products to best suit business needs
Project Manager, Special Events and Communications
Independent Consultant, For Immediate Release
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1993 – 1997 (4 years)
Developed & managed all aspects of West coast, California special events, advertising, and promotions for Mountain Dew®,
Starbucks Frappuccino® (bottled ice coffee), and JOSTA cola
Participated in key special events & trade shows and helped plan the first the summer X-Games held in San Diego, California
Managed media advertising
Education
San Diego State University, San Diego California USA – 1998
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Bachelor of Arts and Sciences, Marketing Communications
National Speech & Debate Team
Secondary Teaching Credential, Speech Communications
References on LinkedIn and also available on request
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