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Myers’ Psychology for AP* David G. Myers PowerPoint Presentation Slides Altered by Loretta Merlino Worth Publishers, © 2010 *AP is a trademark registered and/or owned by the College Board, which was not involved in the production of, and does not endorse, this product. Introduction Sensation activation of our senses, the raw data= Bottom Up Processing Perceptual set- our experience creates schemata/mental representations and influences how we see perceive our world Perception brains interpretation of sensory messages depending on our experience=Top Down Processing Because of top down processing, even when pieces of information are missing, I can still perceive it (EX: letters from words missing-I can still read it) Sensation and Perception are one continuous process Selective Attention Selective Attention the focusing of conscious awareness on a particular stimulus-Dichotic Listening Experiments Cocktail party effect=in crowded Room, I am able to drown out other Conversations, but I can hear my name Called (also true in dichotic listening experiement) Sensory Habitation or Adaptation=sensitivity declines as result of constant stimulation. Ex: scent in a room or sound of fan Inattentional blindness failing to see visible objects when our attention is directed elsewhere. Change blindness failing to notice changes in the environment Change deafness-same as above Pop-out=powerful stimuli grab our attention without us choosing to attend Thresholds Absolute threshold the minimum stimulation necessary to detect a particular stimulus 50% of the time. Difference threshold (aka just noticeable difference) minimum change needed in a stimulus before we detect a change. Just noticeable difference (jnd) is computed by : Weber’s Law =to be perceived as different, two stimuli must differ by a constant percentage. Describes different thresholds for different senses. The more intense a stimulus the more it needs to change before we notice a difference ( or sense it) Intensity of stimulus impacts us sensing it! Thresholds Signal Detection • Signal-detection theory -theory predicting how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise). Assumes there is no absolute threshold but our detection depends partly on our experiences, expectations, motivations, and alertness. Thresholds Subliminal Stimulation • Subliminal Message(below threshold) below one’s absolute threshold for conscious awareness. • Priming= the activation, of certain associations, predisposing one’s perception, memory, or response. I tell you you will notice red objects so you do Vision Energy Senses =vision, hearing, touch Chemical Senses: taste and smell The Stimulus Input: Light Energy Transduction (transform) conversion of stimuli, such as sights, sounds, and smells into neural impulses our brains can interpret. In Sound and Vision: 1. Wavelength (aka Frequency) = length of wave=color (or Hue) 2. Amplitude=wave’s height=brightness The Physical Property of Waves The Eye Cornea transparent protective covering Pupil adjustable opening in center of eye where light enters. Iris a ring of muscle tissue that forms the colored portion of eye around pupil; controls size of the pupil opening. Lens bends light rays into retina; help focus images on retina -accommodation =eye’s lens changes shape to focus near or far objects on retina. Retina light-sensitive inner surface of eye, processing of visual information-transduction starts here(transforming of one form of energy to another the brain can interpret)contains receptor rods and cones -retinal focus in the eye determines visual acuity (Visual Acuity is best in the fovea) The Structure of the Eye *Retina = the light-sensitive inner surface of the eye, containing the receptor rods and cones plus layers of neurons that begin the processing of visual information. The Eye The Retina • *Rods retina receptors that detect black, white, and gray; needed for peripheral and twilight vision • *Cones function in daylight /well-lit conditions. The cones detect detail, give rise to color sensations. Cones Rods The Retina’s Reaction to Light or neural pathway=Photochemical reaction in rods & cones, Bipolar cells, ganglion cells, to optic nerve to visual cortex in brain The Structure of the Eye-TheRetina Optic Nerve = carries neural impulses from the eye to the brain. Fovea = the central focal point in retina, around which the eye’s cones cluster. When light is focused on retina, you have visual clarity Blind Spot = part of retina without rods/cones at the point at which optic nerve leaves eye, creating “blind” spot b/c no receptor cells located there. Brain accommodates so we don’t notice blind spot Visual Information Processing • Feature detectors nerve cells in brain that respond to specific features of the stimulus (shape, angle, or movement, lines, curves, etc….discovered by Hubel & Weisel) –cortical cells in OCCIPITAL cortex respond to certain features • Parallel processing = processing many aspects of a problem simultaneously (such as color, Motion, form, depth) • If reverse blindness there from birth, may have difficulty interpreting information in Visual Cortex in Occipital lobe, possibly due to critical period in brain development Color Vision • Young-Helmholtz trichromatic (three color) theory the theory that the retina contains three different cone color receptors – one most sensitive to red, one to green, one to blue – which, when stimulated in combination can produce the perception of any color. Red – Green – Blue Colorblindness: Monochromatic =see only shades of grey Dichromatic=cannot see red-green or Blue-yellow This helps to support the next theory: *Color Vision-most view the combo. Of trichromactic theory and Opponent-process as responsible for color vision • ******Opponent-process theory stated that sensory receptors in retina come in pairs; enable color vision. If one sensor is stimulated, its pair is inhibited from firing-explains Afterimage. Stare at red-switch Gaze to blank page, will see green afterimage – Three sets of colors • Red-green • Blue-yellow • Black-white After image Hearing The Stimulus Input: *Sound Waves Audition (= the sense or act of hearing) • ******Sound Waves=vibrations travel through air and collected by: ear 1. Amplitude=height =Loudness 2. Frequency =length =pitch-(high and low pitch) The structure of the ear outer(auditory canal and eardrum), middle (******Bones middle ear = the hammer, anvil, stirrup- vibrate with the eardrum. inner. The sound waves travel down the auditory canal to the eardrum. The structure of the ear Eardrum = tight membrane that vibrates when struck by sound waves. The structure of the ear Bones of the middle ear = the hammer, anvil, stirrup which vibrate with the eardrum. Oval window = where the stirrup connects to the cochlea. The structure of the ear ****Cochlea = a coiled, snail shaped, bony, fluid-filled tube in the inner ear through which sound waves trigger nerve impulses. Neural messages sent to auditory cortex in temporal lobe The Ear • Inner ear – Oval window –Cochlea • Basilar membrane Damage=nerve Deafness (caused by loud sounds) – Auditory nerve then to Auditory cortex The structure of the ear Inner Ear: aud. Nerve, cochlea, oval window Auditory nerve = nerve which sends the auditory message to the brain via the thalamus. The structure of the ear Auditory nerve Neural impulse to the brain The Ear Perceiving Pitch (high/low)-Two Theories • Basilar membrane’s hair cells • Place theory=hair cells in cochlea’s basilar membrane respond to dif. sound frequencies based on where they are located on membrane • Frequency theory=entire cochlea vibrates at particular frequency of a tone sending signals to brain The Ear How do we Locate Sounds? • Placement of two ears allows Stereophonic hearing • Localization of sounds =if sound to right (horn), right ear hears it sooner and more intense than left Hearing Loss and Deaf Culture • Hearing loss/Nerve Deafness: Nerve deafness=when hair cells in Basilar Membrane have been damaged, usually by loud noise; difficult to treat since no way to regenerate hair cells Conduction hearing loss=something goes wrong with other ear parts and getting sound to cochlea (with ear canal, eardrum, hammer/anvil/stirrup or oval window) Touch Kinesthesis the system for sensing the position and movement of individual body parts. Receptors in muscles & joints, and Vision send brain messages Vestibular sense sense of Balance and how body is oriented in space-located in Semicircular Canals in inner ear-fluid moves in canals as position of head moves, then signal brain Semicircular Canals Pain Understanding Pain Biological Influences: Nociceptors =sensory receptors that detect hurtful temperature, pressures or chemicals Gate-control theory: theory that spinal cord contains a neurological “gate” that blocks pain signals or allows them to pass on to the brain. Competing signals (such as rubbing) can temporarily reduce pain. Some pain messages have a higher priority than others Endorphins, ”opiate like” or pain killing chemicals (nuerotransmitter) in body, also swing gate shut. If I move my hand from a hot surface: Initiated in the spinal cord, not motor cortex Taste(or *gustation) taste and smell are chemical senses –respond to chemicals rather than energy -Humans sense 5 types: Sweet, sour, salty, bitter, Umami (protein)-bitter and sour taste protect us from harm-born with this repulsion -Taste buds on tongue, cheeks, roof of mouth Age and taste=taste smell decreases with age Sensory interaction one sense influences another (smell and taste; sight and hearing, etc..) Smell • Smell aka Olfaction – Chemical sense – Odor molecules – Nerve fibers from Olfactory bulb connect to brain at amygdala and then to hippocampus (both connect to emotional Impulses/memory) –may be why smell is powerful memory trigger – Olfactory nerve The Thalamus • Thalamus –Sensory –switchboard for all the senses EXCEPT smell Smell (olfaction) Perceptual Organization • Gestalt (form or whole) an organized whole. Gestalt psychologists emphasized our tendency to integrate pieces of information into meaningful wholes or groups-this is innate and inevitable. The whole is different from the sum of its parts • Figure-ground tendency to view certain figures of a scene as figures and the rest as a background • Grouping stimuli together: • Proximity-things near each other are related • Similarity-things that Resemble each other are related • Continuity-things that form a flowing line are viewed as continuous ratherthen broken up • Connectedness perceive things as single units • Closure –we fill in gaps to create a complete an object Form Perception gestalt rules:Figure and Ground • Figure-ground tendency to view certain figures of a scene as figures and the rest as a background Form Perception Grouping – Proximity-see 3 sets of two lines rather than 6 Form Perception Grouping – Similarity-see as vertical columns of similar shapes, not as horizontal rows of dissimilar shapes Form Perception Grouping – Continuity: we see 1 wavy and 2 straight lines, not semicircles the visual tendency to create continuous figures Form Perception Grouping – Connectedness-do not see these as 2 circles and 1 line perceive uniform or attached items as a single unit. Form Perception Grouping – Closure=fill in gaps to create a complete object More on Perception • Muller-Lyer Illusion, two lines appear to be of different lengths even though they are the same. <-----------> >-----------< Depth Perception • Depth perception the ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance; believed to be innate and starts at crawling – Visual-cliff a laboratory device for testing depth perception in infants and young animals Depth Perception Binocular Cues • Binocular cues depth cues, such as retinal disparity, that depend on the use of two eyes. – Retinal disparity a binocular –NEED TWO EYES-cue for perceiving depth. By comparing images from the retinas in the two eyes, the brain computes distance – the greater the disparity (difference) between the two images, the closer the object. Depth Perception Depth cues are either Mononocular or binocular Cues Monocular cues – Relative height-things higher seem taller – Relative size-closer items appear bigger – Interposition-something that blocks another item is perceived as closer –a tree blocking a horse – Linear perspective-parallel lines seem to converge with distance – Relative motion-objects that are stable appear to move as we move (in a car) – Light and shadow Perceptual Constancy • Perceptual Constancy perceiving objects as unchanging (having consistent shapes, size, lightness, and color) even as illumination and retinal images change. Size, shape and brightness are types of constancy Motion Perception Stroboscopic movement = brain perceives continuous movement in rapid series of slightly varying images EX: draw slightly different pics on of notes pad, than fan through them quickly Phi phenomenon =an illusion of movement created when two or more adjacent lights blink on and off in quick succession. Ex: neon, blinking arrow sign Motion Parallax=Nearby objects seem to be moving/passing faster than further objects (ex: plane in sky seems to move slowly) Perceptual Set Perceptual set (experiences, assumptions, expectations, motivation and emotion)a mental disposition to perceive one thing and not another. What establishes our perceptual sets?: -Mental predisposition-schema (with below pic, it depends on which pic I looked at first – Schemas-try to fit things into existing ones Perceptual Set Context Effects Context effects (our brain interprets info, say words, in the context in which they are heard or seen: die v dye, mourning v morning) Similar to what we learned in Memory Even perception can be seen from a biopsychosocial approach (as in the case with pain)