Download PMC Session Descriptions

Session Descriptions, Day 1
Keynote Address
Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create
delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to
establish open conversations, instill creative confidence and inspire an environment of receptivity that
develops highly prized teams and stellar business results. Carla has worked with companies that include
American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and the U.S. Army Corps of
Engineers on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun
and captivating ways.
Best Foot Forward
Looking to increase visibility in your market place? Learn how to avoid common mistakes and make the media
work for you in this session focused on best practices in public relations and community involvement.
The Perfect Patient Consultation
A face-to-face consultation is the most effective way for your practice and a prospective patient to get to
know each other. This course will take your through the consultation process from patient arrival to follow-up
to create an exceptional experience your patient won’t forget. Learn key messaging and master patient
communication and relationship building.
OD Outreach: Techniques and Tactics
Are you looking to build referral networks and strengthen your co-management relationships? Learn how to
create, develop and maintain a successful referral program from those who have done it, and done it well! Our
experts will share their winning tactics and help you formulate an action plan for success.
Panel Discussion: Small, Medium, Large
Listen in as industry experts and your peers discuss their successes, best practices and offer advice on how to
take ideas and turn them into action.
2015 PMC
Session Descriptions, Day 2
Geek Girls: DIY Digital Marketing
Back by popular demand! Hear the latest and greatest in the world of digital branding and marketing with an
inspirational- and humorous presentation from the PMC darlings, Nancy Lyons and Meghan Wilker, (also
known as “The Geek Girls”). This half-day session will leave you energized and ready to tackle the digital world!
Trends of the Trade
There are many marketing programs available to help promote your practice. In this session, you will learn
more about the latest websites and apps that will make you look like you have a big marketing budget –
without breaking the bank.
Marketing to Millennials
As the Millennial generation enters the age of LASIK, new challenges arise for health care marketers. Hear the
latest strategies and trends to effectively market to this elusive, tech savvy group.
Staying Compliant: Marketing & Patient Privacy
Stay abreast of the latest rules and regulations as it relates to marketing to patients. This session will help you
set guidelines and remain compliant when you execute your digital marketing plan.
10 Simple Posts
Are you looking to increase your Facebook traffic, but not sure where to start? Here are 10 simple posts that
everyone can do to engage followers and promote your practice.
Think Inside the Box
When you put together your marketing plan, don’t just focus on external efforts. Learn how to take a simple
idea and turn it into a fully integrated campaign across channels and audiences. It’s the gift that keeps on
giving!
2015 PMC
Session Descriptions, Day 3
Group Work: Time, Experience, Money
What is your biggest challenge? Discuss the obstacles you face with your peers and work together to identify
the best ways to stay ahead of the game.
Making It Happen!
Ready to turn ideas into action? Let us help you plan a successful strategy for achieving team buy-in and
executing on all of your new marketing initiatives.
Are you taking advantage of all of the resources available to you?
Schedule time with your dedicated Sightpath Marketing Professional in our Resource Room and learn more
about the many FREE RESOURCES available to Sigthpath customers.
Representatives from Care Credit and Abbott Medical Optics will also be on-hand to show you their
complimentary practice building materials.
2015 PMC