Download campaign press release - Fairtrade label South Africa

PRESS RELEASE
FOR IMMEDIATE RELEASE
CAPE TOWN
3 May 2016
FAIRTRADE FORTNIGHT 2016: THE POWER OF CHOICE
9 – 22 MAY 2016
What if you could fight climate change by simply drinking your morning coffee? Or give a farm
worker’s kid a better education by sipping your Chardonnay? Look out for the Fairtrade logo on
your favourite products and you could do this and more. By choosing Fairtrade YOU CAN
contribute to a better world all the while enjoying your guilty pleasures. The power of choice lies
with you!
This is the main message of this year’s Fairtrade Fortnight; the commended annual flagship
campaign of Fairtrade South Africa, which runs from 9 to 22 May. Under the slogan
#ThePowerOfChoice, Fairtrade Fortnight will unwrap the reasons why Fairtrade should be
everyone’s choice; a simple lifestyle choice, which allows you to create real impact and contribute
to the kind of world you desire.
Which Fairtrade Product will you choose this Fortnight?
Coffee:
Coffee plants are extremely sensitive to changes in temperature; which makes it difficult for coffee
farmers to grow and harvest their crop in light of extreme weather, droughts, floods and crop disease.
You choosing Fairtrade certified coffee allows Fairtrade to support farmers, enabling them to access
technical knowledge and funds to successfully adapt to, and mitigate against, the worst effects of climate
change.
 Visit Fairtrade.org.za to watch Zeddy, a Kenyan coffee farmer’s, story about how she has been able
mitigate the effects of climate change by selling her coffee on Fairtrade terms.
Cocoa:
Child labour remains a reality in West African cocoa producing communities, where 90% of the world’s
cocoa is grown.
You choosing Fairtrade certified chocolate allows cocoa farmers to invest in their businesses improve the
quality of their cocoa and increase their sales. Making it possible for families to send their kids to school.
FAIRTRADE LABEL SOUTH AFRICA NPC (RF)
Unit 20 Block E, Collingwood Place,
Anson Street, Observatory, 7925
Cape Town | South Africa
Phone 021 4488911
Fax 021 4483665
[email protected]
www.fairtrade.org.za
NPO Registration No. 79378
Company Reg. 2008/006094/08
VAT No. 4030264107
Directors: Arianna Baldo (Executive Director), Lucy Welford (Chairperson), Jennifer Seif, Saliem Fakir, Robert du Rooy,
Grudlingh, and Sandra Petersen.
Colin
 Visit our website to see how Rose is able to increase the quality of her cocoa by selling it on Fairtrade
terms.
Wine:
The delivery of basic education remains a challenge in many farming communities in South Africa.
You choosing Fairtrade certified wine allows farm workers to invest the Fairtrade Development Premium
into establishing functional foundation, primary and secondary education for their kids.
 Visit Fairtrade.org.za to see how Abraham, and follow farm workers, are funding a state-of-the-art
mobile library for their community in the Western Cape.
Tea
Rooibos tea farmers often end up in the trade because of family ties and heritage. In many instances,
rooibos farming is not economically viable.
You choosing Fairtrade certified tea allows rooibos small-scale farmers to earn a minimum price for their
harvest; which has the ability to increase household incomes and yields.
 Visit Fairtrade.org.za to find out how Maria is able to save towards her retirement through the sell of
her crops on Fairtrade terms.
Your choice gives Fairtrade small-scale farmers and workers a sense of security and allows them to plan
better.
Campaign Highlights:
The World Fairtrade Challenge (WFC), 13-15 May
Fairtrade Fortnight will feature what aims to be the biggest Fairtrade coffee break in the world.
Coffee lovers around the world are being urged to drink a record amount of Fairtrade coffee to
show their support for the 800 000 Fairtrade certified coffee farmers, from 30 countries, affected
by climate change.
The goal is to achieve a record number of cups of Fairtrade coffee drunk within three days and to
send a powerful message: small-scale coffee farmers have global support for their fight against
climate change.
To participate in the challenge register on the WFC website www.fairtradechallenge.org and
either host or join a coffee break event. Log the number of Fairtrade cups of coffee you drink
between 13 and 15 May and Fairtrade will add them up.
Visit www.fairtradechallenge.org for ideas and materials to help you organise an event.
FAIRTRADE LABEL SOUTH AFRICA NPC (RF)
Unit 20 Block E, Collingwood Place,
Anson Street, Observatory, 7925
Cape Town | South Africa
Phone 021 4488911
Fax 021 4483665
[email protected]
www.fairtrade.org.za
NPO Registration No. 79378
Company Reg. 2008/006094/08
VAT No. 4030264107
Directors: Arianna Baldo (Executive Director), Lucy Welford (Chairperson), Jennifer Seif, Saliem Fakir, Robert du Rooy,
Grudlingh, and Sandra Petersen.
Colin
“We invite everyone in South Africa to participate in the Fairtrade challenge, to (nominate)
challenge your friends and peers to match the amount of Fairtrade coffee you drink and to share
your events tagging #FairtradeChallenge on social media,” says Lynsay Sampson, Marketing and
Media Manager from Fairtrade South Africa.
Fairtrade Pop Up Shops:
If your company has more than 50 staffers, you qualify for a Fairtrade coffee pop up shop to visit
your office during Fairtrade Fortnight! Contact the Fairtrade office for more info. Limited to ten
offices so call quickly.
The Fairtrade Cook-off:
Keep an eye on Fairtrade SA’s Instagram & Twitter pages as they have challenged some of your
favourite TV and Radio personalities to cook with Fairtrade products and host an intimate dinner
or lunch for close friends. Vote for your favourite contestant and stand a chance to win awesome
prizes.
Retail Promos:
Look for the Fairtrade logo on products in Pick ‘n Pay between 9 and 22 May and you can score
double points.
Also look out for the ultra-premium Bosman Adama red & white wines, which will be launched in
Makro Stores nationwide during the Fortnight period.
Twitter Chat:
Join FairtradeSA on Twitter Thursday 12 May at 10h30am to talk about coffee! Follow the hashtag
#FairtradeSAChat to join the conversation.
For more information, updates and spot prizes visit www.Fairtrade.org.za and follow FairtradeSA
and #FairtradeFortnight on Insta & Facebook – @FairtradeSA.
--End--
FAIRTRADE LABEL SOUTH AFRICA NPC (RF)
Unit 20 Block E, Collingwood Place,
Anson Street, Observatory, 7925
Cape Town | South Africa
Phone 021 4488911
Fax 021 4483665
[email protected]
www.fairtrade.org.za
NPO Registration No. 79378
Company Reg. 2008/006094/08
VAT No. 4030264107
Directors: Arianna Baldo (Executive Director), Lucy Welford (Chairperson), Jennifer Seif, Saliem Fakir, Robert du Rooy,
Grudlingh, and Sandra Petersen.
Colin
What is Fairtrade?
DON'T WORRY, WE GET ASKED ALL THE TIME...
Fairtrade is an ethical certification, which certifies product supply chains; it is also a powerful tool
consumers all over the world use to change the world every day. With one simple choice you can
make agriculture more environmentally friendly and allow people on farms to lead the dignified
life everyone deserves.
For the more technical answer, visit our website - http://www.fairtrade.org.za/
Get in touch:
For interviews, product stockists or prices, high res images, contact:
Lynsay Sampson, Marketing and Media Manager, Fairtrade Label South Africa, 021 4488911,
[email protected]
Fairtrade Fortnight is co-funded by the European Union, in collaboration with the Department of
Environmental Affairs and the United Nations Environmental Programme.
FAIRTRADE LABEL SOUTH AFRICA NPC (RF)
Unit 20 Block E, Collingwood Place,
Anson Street, Observatory, 7925
Cape Town | South Africa
Phone 021 4488911
Fax 021 4483665
[email protected]
www.fairtrade.org.za
NPO Registration No. 79378
Company Reg. 2008/006094/08
VAT No. 4030264107
Directors: Arianna Baldo (Executive Director), Lucy Welford (Chairperson), Jennifer Seif, Saliem Fakir, Robert du Rooy,
Grudlingh, and Sandra Petersen.
Colin