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* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
MustaphaMond’sDepartmentofPropaganda “Wheelsmustturnsteadily,butcannotturnuntended.Theremustbementotend them,menassteadyasthewheelsupontheiraxles,sanemen,obedientmen,stable incontentment.” Introduction CongratulationsonyourjobofferandwelcometoMustaphaMond'sDepartmentof Propaganda!Asanewemployee,itisimperativethatyouunderstandclearlyand completelyyourroleinourbravenewworldofstability,harmony,andnever- surpassedhumanhappiness.Pleasereadthefollowingclosely. TheDepartmentofPropagandaplaysakeyroleinmaintainingtheparadisewehave constructed.Thisworldofoursdidnotcomeaboutbyaccident-infact,mankind almostdestroyeditselffirst,andonlytheprospectofimminentextinctionthrough instabilityandwarbroughtaboutthenecessarychangesleadingtoabetter tomorrow.Wehavelessfreedomnowthaninprevioussocieties,butwearehappier andmorestableforit;infact,wehavediscoveredthatstabilityismoreimportant thanfreedom.Ourwayoflifeiscontrolledandplanneddowntothesmallestdetails, andendlessattentionandcareisrequiredifsocietyistomaintainitssteady progresstowardsaneverimprovingqualityoflife.Hence,yourjobinthe DepartmentofPropaganda.Youplayavitalroleinthehealthofourstate.In attendingtotheorganizationandrationaleofoursociety,wecanneverrestinour effortstoensurestabilitythroughsocialengineeringandadvancedscience. Asyouknow,oursloganrepeats:"Nocivilizationwithoutstability.Nosocialstability withoutindividualstability."Individualcitizensneedtoknowtheirroleinsociety andhowtofulfilltheirexpectations;everyonemustberemindedhowtokeep happy,stable,andhowtherebytokeepthegearsofoursocialmachinerunning smoothly.Yourjobispreciselytoremindthemofthiscorrectwaytolive.Virtueand sanityinourworldrely,inlargepart,onhowwellyoudoyourjob.Youmustsupply thehealthythoughtsthatwilloccupythemindsofourcitizenry.Youmustcraftthe powerfulwordsanddynamicimagesthateffortlesslybuteffectivelypersuadeand thereinensureobedience.YoureffortshereattheDepartmentofPropagandaare centraltothestabilityandstrengthofourcivilization.Theideasyoufashionand thencommunicatearethegluewhichhelpsholdoursocialstructuretogether,the greasethatkeepsthemachinehummingsmoothlyandcontentedly.Goodluck! Task YouwillbeassignedtooneoffourDepartmentofPropagandasub-departments responsibleforreinforcingcorrectthoughtandcorrespondinglycorrectbehavior: Shop'tilYouDropSub-department: Youareresponsibleforpromotingtheideathatanincreaseinproductionand consumptionleadtohappinessandvirtue.Newerisbetter!Moreisbest!Oldishorrid! BetterLivingThroughTestTubesSub-department Everyonebelongstoeveryoneelse!Andallhavearoleandafunctioninsociety. Everyonehastodotheirpart!Tounderstandandactonthisistobehappyandtolive healthily.Onecannotberemindedofthislongenough-orforgettheugliness,squalor, andirrationalityoftheoldfamily-modelbasedon[sic]"parents"! NeveraDullMomentSub-department WhetheritbeCentrifugalBumblePuppy,ObstacleGolf,ortheFeelies,anormalperson justwantstohavenon-stop24-7fun!Sensorystimulationisthehighestpursuitofthe bestformofhappiness.Don'tbethelasttoindulgeinthelatestgreatestamusement! Andlet'salldoitTOGETHER! HappinessisaPillSub-department Feelingabitundertheweather?Gloomythoughtscloudingyourday?TakeaSoma vacation!Popapill(s)andkissthoseraincloudsgood-bye.Reliefisjustadoseaway! Whatareyouwaitingfor?TAKEITNOW! WiththeresourcesandvirtuallyunlimitedmediaaccessoftheState,yourjobisto helpdesignandshootapublicserviceannouncementforyoursub-departmenttobe broadcastovertheairwavesandthroughthedigitalpipesofourworld.Yourvideo presentationshouldbepolishedandsmooth,upbeatyettothepoint,and simplebutcatchy.Itmusteffectivelyanddramaticallyconveythemessage thatobediencetothevaluesandorganizationofoursocietyleadsto individualvirtueandsanity,therebybringingaboutstabilityandhappiness forall.Thebroadcastshouldlastbetween4-5minutesandshouldbeperfectly understandableandequallydigestibletobothanAlpha-PlusandDelta-Minus.Your messagewillbebroadcasttensofthousandsoftimesoverweeksandevenmonths andmillionsofviewerswillbeexposedtoit,soyourworkmustbeofthehighest quality.Itcannotseemstaleandboringafteronlyahandfulofviewings.Beadvised! InselectingyoutoworkinhisDepartmentofPropaganda,MustaphaMondhasthe highestconfidenceinyourabilitytoproducecreativeworkrealizing(andeven surpassing!)thesehighexpectations.Inparticular,hewishesthatyounotlosesight ofthefollowingquestions: Howcanyoufashionyourmessagesoastogainmaximumacceptancebythe targetaudience? Whattrickscanyouusetomakeyourmessageseemreasonableandnot overbearing? Whattechniquescanyouusetoinfluencepeoplewithouttheirfeeling manipulatedorcontrolled? Isyourmessageupbeatandisthetoneappropriatetoourbravenewworld? Willyourslogansand/orjinglesstayinpeople'smindsafterwards?Arethey simple? Aretheycatchy? Isthevideobroadcastpolishedandattentiongrabbing? Doesitreinforcethecoremessageofyoursub-department,aswellasthe generalvaluesoftheWorldState? MustafaMondwishesyougoodluckinthedischargeofyourduties,amongthe mostimportantinourbravenewworldoforderandhappiness!Inhavinggivenyou fullreigntobecreativeanddevelopyourownideasofexactlyhowtogetour messageacrossinthevideo,Mondhopestobepleasantlysurprisedbyyourwork. Don'tlethimdown! RESOURCES BraveNewWorld,byAldousHuxley Diagrams: Community,Identity,Stability (http://www.foothilltech.org/rgeib/english/bnw/essay/Community-IdentityStability.jpg), Leninavs.JohntheSavage,andtheUs vs. Them http://www.foothilltech.org/rgeib/english/bnw/essay/Lenina-v-John.jpg THEPROCESS Thefollowinginstructionswillleadyoutosuccessinyourbroadcast: 1.Identityyoursub-department. 2.Discoverothermembersofsub-department. 3.Decideonroles:1editor/leader,1-3actors,and1-3script-writers. 4.Brainstormastoideas,themes,andslogans. 5.FilloutproposalformandpresentittoMustaphaMondforapproval. 6.Writescriptsforindividualmembersofsub-department. 7.Practiceandrehearsescripts. 8.Incostumereportforvideoshooting. 9.Editvideoandprepareitforbroadcast. 10.Filloutself-evaluationandgroupevaluation. 11.SubmitvideotoMustaphaMondforevaluation. Evaluation Thisassignmentwillbeevaluatedaccordingtothefollowingcriteria: Isvideobetween4-5minutesinduration? Doesvideoeffectivelycommunicatethemessageofyoursub-department? Doesitimmediatelygrabviewerattention?Ismessageeasytounderstand? Isvideocreativeandpowerful?Doesitusecatchy,easytorememberslogans and/orjingles? CouldyouseethisvideoactuallybeingbroadcastintheWorldState? CouldyouseeitintheplotofHuxley'sbook? Haveallmembersofsub-departmentplayedaroleincreationandproductionof video? CONCLUSION Whenyoucompletethisprojectyoushouldbeabletoanswerthefollowing questions: Isitpossiblethatsomethingthatlooksinterestingandhighlyamusingbutis,in fact,poisonforyou?Canavideomessageattractivetotheeyeandear andburstwithenergyandenthusiasm,yetinfactbebanal?Canvideobethe toolofbrainwashingandenslavement?