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User Persona Comparison
This is a group of four potential users for the Temperature's Rising project. The project is a take on the police brutality aspect of the Black Lives Matters
movement and also something of a psychological and social experiment.
There are four user segments in this user persona comparison. There are two stakeholders in the comparison, a police officer and the mother of a
black child. Neither have been involved with police brutality of this nature, but both certainly have a bias or background which lends to a certain
perspective. Given the direct relation to this matter, both Chad and LaDawn are crucial. Techy Tara would perhaps be drawn to this website for either
the political and or technological standpoint. Although not necessarily involved in this issue, Tara could very well be naturally drawn to it. Pedro is an
example of something that has no apparent reason to be interested in this project. His perspective is important because it exemplifies a seemingly
neutral, uninterested party.
Techy
Tara
Charming
Chad
Loving
LaDawn
Professional
Pedro
"A quotation that captures the
essence of this person's
personality."
"Sir, I won't rest until we capture
the culprit"
"My kids are good kids, and they
are going to do great things
some day."
"Jeff, you need to check these
numbers and report back to
your people."
Age: 20
Work: Student
Family: Single
Location: Seattle, WA
Character: Quicky
Age: 28
Work: Police Officer
Family: Divorced
Location: Nashville, TN
Character: Traditional
Age: 39
Work: Account Manager
Family: Married, kids
Location: Los Angeles, CA
Character: Motherly
Age: 52
Work: VP of Sales
Family: Married, kids
Location: New York, NY
Character: Efficient
Personality
Personality
Personality
Personality
Introvert
Extrovert
Introvert
Extrovert
Introvert
Extrovert
Introvert
Extrovert
Analytical
Creative
Analytical
Creative
Analytical
Creative
Analytical
Creative
Conservative
Liberal
Conservative
Liberal
Conservative
Liberal
Conservative
Liberal
Passive
Active
Passive
Active
Passive
Active
Passive
Active
Goals
Hopes to use technology to
help people
Goals
Remarry and have kids
Use resources to find
Goals
Send all children to college
Make nice dinner for
Goals
Manage family and make
them happy
Write good code
Be a part of a successful
startup
Frustrations
Technology not working
Bureacracy and bugs
Using technology to do
malicious things
arsonist
Someday become police
chief
Frustrations
Crime
Criminals breaking the law
People having disdain for
police officers
Husband's anniversary
tonight
See society bettered for
everybody
Frustrations
People harming family
Societal constructs
Family not helping others
Taxes for the 2015 year need
to be completed tonight
Efficiently run a Forbes 500
business
Frustrations
Business logistics being bad
Other people not having high
level of output
Frustrated when family is not
being efficient
Bio
Bio
Bio
Bio
Tara is a CS student that wants
to do interesting things with
code. She is very liberal and
thinks that code should be used
for art or to help people, rather
than for businessmen to make
more money.
Chad is a divorced police officer.
He is charming, traditional, and
played All-American in high
school. Dedicated to the force,
Chad is willing to whatever is
necessary to bring justice to
whoever breaks the law. He
does not have children, but the
police squad is a second family.
LaDawn is married with 3
children. Despite working a lot,
she is very dedicated to her
family and committed to helping
her children accomplish what
they want in life. She has been
persecuted because of her race
and wants to see this become
less of a problem in society.
Pedro is a forth generation
American and a successful
businessman. He knows every
aspect of business and can
efficiently lead a team of people.
He likes to apply business
theory to his home life and
believes that every part of
society is in someway related to
a business model.
Preferred Channels
Preferred Channels
Preferred Channels
Preferred Channels
Traditional Ads
Traditional Ads
Traditional Ads
Traditional Ads
Online & Social Media
Online & Social Media
Online & Social Media
Online & Social Media
Referral
Referral
Referral
Referral
Guerrilla Efforts & PR
Guerrilla Efforts & PR
Guerrilla Efforts & PR
Guerrilla Efforts & PR