Download Propaganda/Advertising Assignment

Propaganda/Advertising Assignment
Propaganda is…
"the spread of ideas, often in a biased or one-sided form, to win
support for a particular cause."
"the selective use of information to influence public opinion."
Propaganda is when you only tell one side of the story
because you are trying to persuade someone to think
something, do something, or buy something.
YOU are going to create a piece of PROPAGANDA!
THE BASIC IDEA:
1. Choose or create a topic or product.
2. Create an advertisement that convinces people to “buy” your product.
3. Use at least four different ad techniques (discussed in class) in your
advertisement. You can combine them into one ad or make separate ads.
4. On the back of your project, list four things you would never mention if you
were trying to persuade someone to do/think/buy this thing.
POTENTIAL TOPICS:
SUV's
Fast Food
Pets
Soda
Skiing
Mountain Climbing
Leaf Blowers
Computers
Watching TV
Video Games
Facebook
Energy Drinks
Ice Cream
Cellular Phones
Cosmetics
BRAINSTORMING BOX!
Write down good things about your topic.
Think of words that would persuade someone to do/think/buy this thing.
NEXT: Write a list of at least 4 "bad things I won't mention" about this topic. Please do
not be silly or make up outright lies. This is a list of the real, negative things that you
would never mention if you were trying to persuade someone to do/think/buy this thing.
____________________________________________
____________________________________________
____________________________________________
____________________________________________
FINALLY: Use these notes to prepare your propaganda piece. Use construction
paper, markers, pictures from magazines, and other supplies to make an advertisement
promoting your topic. Write catchy slogans and statements in support of your topic.
Make this as neatly as possible. Take the time to do it right.
On the back of your advertisement, use the provided sheet to neatly list all the bad
things you would never mention in an advertisement. Write your name on the back of
your project.
Please be neat and spell correctly.
Requirements and Grading – Propaganda and Advertising
Advertisement correctly demonstrates use of four (4) different
advertising techniques.*
/20
Statements and claims used are reasonable and persuasive.
/10
Entire space of advertisement page is used effectively.
/10
All print and/or writing is legible and neat (horizontal, spacing, size,
letters formed correctly, etc.).
/10
All words are spelled correctly and grammar is used correctly.
/10
Ample pictures and other visual elements are included.
/10
All pictures and other visual elements are cropped and arranged
neatly and artistically.
/10
BACK SIDE - “Things
I’d Never Tell You” statements are reasonable and
thoughtful.
BACK SIDE -
Advertising techniques correctly identified and explained
/10
/10
Project is completed on time.
/100
*Advertising techniques discussed in class:
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Ideal Family Fun
Excitement
Star Power
Bandwagon
Nostalgia
Scale
Put Downs
Facts, Figures & Statistics
Association
Heart Strings
Humor
Fantasy/Transfer
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Sounds Good
Cartoon Characters
Weasel Words
Omission
Are You Cool Enough?
Sense Appeal
Testimonial
Fear
Beautiful People
Hype & Hyperbole
Special Ingredients
Sweepstakes & Prizes
Advertising Techniques
Ideal Family Fun - The families always seem perfect. Everyone is good looking. Everyone gets along.
The product is shown as something that brings families together, or helps them have fun together.
Excitement - Who could ever have imagined that food could be so much fun? One bite of a snack food
and you're surfing in California, or soaring on your skateboard!
Star Power - Your favorite sports star or celebrity is telling you that their product is the best! People
listen, not realizing that the star is being paid to promote the product.
Bandwagon - Join the crowd! Don't be left out! Everyone is buying it - why aren't you?
Nostalgia – Plain folks, back-to nature, just the way grandma used to make it, back in the good old days.
Scale - Advertisers make a product look bigger or smaller than it actually is.
Put Downs - When you put down your competition's product to make your own product seem better.
Facts, Figures & Statistics - When you use facts and statistics to enhance your product's credibility.
People tend to be impressed with “facts” and statistics even if they have little or no meaning.
Association – Using images (like a firefighter, a hero, or an American flag), in the hope that you’ll
transfer your good feelings about the image to the product.
Heart Strings (“Warm & Fuzzy) - Ads that draw you into a story and make you feel good. This includes
themes of love, family, puppies, babies, or anything that makes you go, “awww… that’s so cute!”.
Humor – People may tend to remember an ad if it makes them laugh and purchase the product because
of the positive association with it.
Sounds Good (Jingles and Popular Songs) - Music and other sound effects add to the excitement of
commercials. Those little jingles that you just can't get out of your head are another type of music used to
make you think of a product.
Cartoon Characters - Tony the Tiger sells cereal and the Nestlé Quick Bunny sells chocolate milk.
Cartoons like these make kids identify with products.
Weasel Words or Omission - By law, advertisers have to tell the truth, but sometimes, they use words
that can mislead viewers. Look for words in commercials like: "The taste of real....." "Natural...." "New,
better tasting....." "Because we care..." “Nothing works better than…” – These phrases are meaningless.
Omission is like weasel words; advertisers don't give you the full story about their product. For example,
when something claims to be "part" of a healthy breakfast, it doesn't mention that the breakfast might still
be healthy whether this product is there or not.
Are You Cool Enough? - This is when advertisers try to convince you that if you don't use their products,
you are a nerd. Uncool people try a product and then suddenly become hip looking and do cool things.
Sense Appeal – Sounds, pictures, or words that appeal to the senses are featured.
Testimonial – Important or well-known people testify that they use the product and so should you.
Fear – You should buy this product or something bad could happen to us, our families and friends, or our country.
Beautiful People – Use good-looking models in ads to suggest we’ll look like the models if we buy the product.
Hype & Hyperbole – Using words like amazing and incredible make products seem really exciting. The
words are impressive but are meaningless.
Special Ingredients – Promoting an ingredient or quality may make people think the product works
better than others.
Sweepstakes & Prizes – offering prizes and money (that you probably will not win) to buy the product.
Fantasy/Transfer – knights, dragons, space ships, magic, monsters, maidens, adventure, pirates – all
real if you buy this thing!
Attach to back of your advertisement!
Propaganda/Advertising Assignment
Name ____________________________________
Class:
SS3
SS4
SS5
SS6
Describe four “Things I’d Never Tell You”
All things have down sides. Describe four things about your product that you would
never share if you were advertising the product. Be factual.
1.
________________________________________________________________
2.
________________________________________________________________
3.
________________________________________________________________
4.
________________________________________________________________
Describe the Advertising Techniques You Used
Describe the four advertising techniques you used in your advertisement. State the
technique, your example, and how it represents the technique. “I used Sense Appeal
when I wrote ‘Smell the Outdoors!’ and ‘Feel the Breeze’. These words appeal to a
person’s senses.”
1.
________________________________________________________________
Write Neatly!
________________________________________________________________
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2.
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3.
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________________________________________________________________
4.
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Ideal Family Fun
Excitement
Star Power
Bandwagon
Nostalgia
Scale
Put Downs
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Facts, Figures & Statistics
Association
Heart Strings
Humor
Sounds Good
Cartoon Characters
Weasel Words
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Omission
Are You Cool Enough?
Sense Appeal
Testimonial
Fear
Beautiful People
Hype & Hyperbole
 Special Ingredients
 Sweepstakes/Prizes
 Fantasy/Transfer