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Download news release - American Association of Orthodontists
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(insert practice logo) NEWS RELEASE For Immediate Release For Information Contact: Name, phone number Email address Get a Treat for Your Sweets! Local Orthodontic Patients to Surrender Halloween Candy (OR alternate subhead to use if practice’s buy-back will benefit a charity) Local Orthodontic Patients to Surrender Halloween Candy to Help Others Practice Name, Day, Date, Time, Place (CITY/STATE/PROVINCE) – (DATE)— Move over Halloween! There’s another celebration this fall, and it pays cash! To honor National Orthodontic Health Month, (city) orthodontist INSERT DOCTOR’S NAME AND PRACTICE NAME invites patients and their families to trade-in Halloween candy for the treat of helping others. Dr. (last name) will pay participants $X for every pound of wrapped, store bought candy surrendered, mention limits, if any – such as up to five pounds of candy per person. While patients keep off-limits candy out of their teeth, the sweet treats will be sent to (list organizations) just in time for the Thanksgiving holiday. This festive Halloween Candy Buy-Back event is open to (describe who can participate – patients/patients and their family/area school(s)/community members). Candy will be accepted at the weigh-in, from (time) to (time) on (day and date) at (place – office, local school, etc.) at (street address) in (city). “Kids and adults love our annual Halloween candy buy-back program,” said Dr. (Last name). “Parents appreciate their kids giving up their Halloween candy and it gives us the chance to educate our patients about the trouble it can cause.” (Include next line if donating to AAO Donated Orthodontic Services). “Plus it is a fantastic way to bring our community together for a great cause, giving kids in need across the country a healthy, beautiful smile through the American Association of Orthodontists Donated Orthodontic Services program.” OR include next line if donating to charity of choice. “Plus it’s a great way as a community to help a worthy cause.” Dr. (Last name) notes that the days immediately following Halloween are usually an orthodontist’s busiest time of year for emergency calls. S/he is hopeful that his/her candy buyback program will help patients avoid orthodontic emergencies, yet allow patients, especially those in orthodontic treatment to have some Halloween fun. It’s important to remember orthodontic treatment doesn’t mean patients have to miss out on all the Halloween treats. According to Dr. Last name, plain chocolate or soft, chocolate-covered peanut butter cups are permissible as long as patients remember to brush and floss thoroughly immediately after indulging in sweet treats. Dr. Last name recommends that patients who are in orthodontic treatment avoid these foods or candies: • Caramel • Taffy • Bubblegum • Peanuts • Taco chips • Unpopped kernels of popcorn Free, orthodontic-friendly Halloween-themed recipes such as Quirky Quesadillas for Halloween, Delightfully Devilish Deviled Eggs, Mummy Pizza Biscuits, Spooky Spider Web Bean dip and others, are offered on the American Association of Orthodontists’ website at https://www.mylifemysmile.org/recipes. #### About Dr. Name Dr. Name has had an orthodontic practice in city/suburb name since year. S/he graduated from name of dental school and completed an additional two/three-year, advanced, accredited educational program in orthodontics at name of orthodontic residency program. Orthodontists are uniquely qualified dental specialists who diagnose, prevent and treat dental and facial irregularities to correctly align teeth and jaws. Dr. Name sees patients days of week at his/her office(s) at address(es). Dr. Name’s practice website is URL. The office phone number is (area code with number). Find Dr. Name on Facebook and follow him/her on Twitter @username. Dr. Name is a member of the American Association of Orthodontists, the world’s oldest and largest dental specialty organization. It represents more than 18,000 orthodontist members throughout the United States, Canada and abroad. The Association admits only orthodontists for membership. It encourages and sponsors key research to enable members to provide patients with the highest quality of care, and is committed to educating the public about the need for, and benefits of, orthodontic treatment. For more information, go to.mylifemysmile.org.
