Download CANDY BUY-BACK Post-event Announcement Press Release

(insert practice logo)
NEWS RELEASE
For Immediate Release
For Information Contact:
Name, e-mail address
phone number
Local Orthodontic Patients Surrender Halloween Candy to
Help Others
Funds Raised Benefit (Name of Charity)
(CITY/STATE/PROVINCE) – (DATE)— (Name of Charity) is the beneficiary of a fund-raising
event sponsored by (city) orthodontist Dr. Firstname Lastname of Practice Name. He/She paid
patients (name other participants, if any) $(X) per pound of Halloween candy surrendered at the
candy buy-back event held (day, date) at (location). Not only did this help his/her patients avoid
an emergency visit to repair broken braces, Dr. Lastname matched the total amount of money
paid for Halloween candy as a donation to (Name of Charity). In all, XX pounds of candy were
traded in, which raised $XX for (Name of Charity).
The collected candy has been donated to (list recipient).
“This is a favorite event at our practice,” Dr. Lastname said. “Generally, the week following
Halloween is the busiest week of the year for an orthodontist because so many patients indulge
in off-limits treats and inadvertently pop a wire or dislodge a bracket. With a Halloween candy
buy-back, everyone wins. My patients are less likely to damage their braces and other
appliances, their risk of cavities from Halloween candy is diminished, my staff and I have fewer
emergency appointments, and it’s a great way as a community to help a worthy cause.”
(Add a short paragraph about the beneficiary. If the charity is AAO’s Donated Orthodontic
Services program, use the following: The American Association of Orthodontists Donated
Orthodontic Services Program (DOS) serves indigent children without insurance coverage or
that do not qualify for other assistance in their state of residence. DOS operates in Illinois,
Indiana, Kansas, Michigan, New Jersey, North Carolina, Rhode Island, Tennessee and Virginia.
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About Dr. (Lastname)
Dr. Lastname has had an orthodontic practice in city/suburb name since year. S/he graduated
from name of dental school) and completed an additional two/three-year, advanced training
program in orthodontics at name of orthodontic residency program. Orthodontists are uniquely
qualified dental specialists who diagnose, prevent and treat dental and facial irregularities to
correctly align teeth and jaws for a healthy bite and beautiful smile.
Dr. Lastname sees patients (days of week) at his/her office(s) at address(es). Dr. Lastname’s
practice website is URL. The office phone number is (area code with number).
Dr. Lastname is a member of the American Association of Orthodontists, the world’s oldest and largest
dental specialty organization. It represents more than 18,000 orthodontist members throughout the
United States, Canada and abroad. The Association encourages and sponsors key research to enable
its members to provide the highest quality of care to patients, and is committed to educating the public
about the need for, and benefits of, orthodontic treatment. Only orthodontists are admitted for
membership in the American Association of Orthodontists. For more information, go to
mylifemysmile.org.