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December 2014 SYNTHETIC ZEROS SYNTHETIC ZEROS A POTENTIAL RETURN, EVEN IF MARKETS FALL THIS COMMUNICATION IS DIRECTED AT SOPHISTICATED RETAIL CLIENTS IN THE UK Contents 3. Key Terms you will come across in this brochure 8.Buying or selling 10. Understanding counterparty risk 4. Introducing Synthetic Zeros 11. Considerations before investing 5. How do they work? 12. A history for innovation 6. An example product IMPORTANT INFORMATION Synthetic Zeros are directed at sophisticated retail clients in the UK, who have a good understanding of the underlying market and characteristics of the products. Synthetic Zeros are designed to be held until Maturity. If you sell back a Synthetic Zero early you may get back less than your initial investment. The information within this brochure does not constitute legal, tax or financial advice. Societe Generale has not given any such advice. Synthetic Zeros are securities that are listed on the London Stock Exchange (LSE) and are issued by SG Acceptance via an Issuing Programme which is approved by the UK Listing Authority. SG Acceptance is a 100% subsidiary of Societe Generale. Final Terms are published for all Synthetic Zeros detailing their specific characteristics and their pay-off at Maturity, and the product features given in the Final Terms are prescribed by the approved Base Prospectus. Both documents can be found at www.sglistedproducts.co.uk Capital is fully at risk. Synthetic Zeros are not covered by the provisions of the Financial Services Compensation Scheme (“FSCS”), nor any similar compensation scheme. Although these products are issued by SG Acceptance they are guaranteed by Societe Generale. If SG Acceptance as the Issuer, and Societe Generale as the Guarantor were to fail to make payments due, you could lose some or all of your investment. Investors are ultimately exposed to Counterparty Risk on Societe Generale, in its capacity as Guarantor. See page 10 for more information on Counterparty Risk. You should read this document carefully so that you understand what you are buying, and then keep it safe for future reference. 2 14 Key Terms you will come across in this brochure Term Description EPIC Code The unique identifier for a product, which is used to identify the product to your broker. Final Valuation Date The date that the closing level of the Underlying Asset will be recorded in order to determine the return paid at Maturity. Initial Level The closing level of the Underlying Asset on the Initial Valuation Date. The initial level is used to determine the Protection Level. Initial Valuation Date The date that the closing level of the Underlying Asset will be recorded in order to determine the Initial Level. Investment Term The fixed term between the launch of the product and its Maturity. The Investment Term is typically between 2 and 5 years. Issue Price The price paid per unit of the product at launch. Final Level The closing level of the Underlying Asset on the Final Valuation Date. The Final Level is used to determine the amount paid at Maturity. Maturity The date that the product matures. Protection Level The level at which the Underlying Asset must close at or above the Final Valuation Date in order for the Synthetic Level to be paid. If the Underlying Asset closes at a level below the Protection Level, capital is at risk. Synthetic Level The payout that investors will receive at Maturity if the Underlying Asset is at or above the Protection Level on the Final Valuation Date. UK Tax Treatment Returns are intended to be treated as capital gains for UK tax purposes*. Underlying Asset The Index or share that the product’s performance is linked to. *Any statement in relation to tax, where made, is generic and non-exhaustive and is based on our understanding of the laws and practice in force as of the date of this document and is subject to any changes in law and practice and the interpretation and application thereof, which changes could be made with retroactive effect. Any such statement must not be construed as tax advice and must not be relied upon. The tax treatment of investments will, amongst other things, depend on an individual’s circumstances. Investors must consult with an appropriate professional tax adviser to ascertain for themselves the taxation consequences of acquiring, holding and/or disposing of any investments mentioned in this brochure. 3 14 INTRODUCING SYNTHETIC ZEROS Synthetic Zeros provide an alternative way to invest. Unlike most investments, where the market has to rise to create a profit, Synthetic Zeros can pay a fixed return as long as your chosen stock or index has not fallen below a pre-defined Protection Level at Maturity. Synthetic Zeros are available on a range of different stocks and financial indices. They have a fixed investment term of between two and five years, and offer a variety of returns depending on the asset chosen, the duration of the investment, and the Protection Level built into the product. Investment Term 2-5 years Protection Levels are typically set between 10 and 30 percent below the starting level of the stock or index at the time of launch. This increases the chance of receiving the fixed return at Maturity. Importantly though, if your view does not play out, and your chosen stock or index has fallen below the Protection Level, capital is at risk at Maturity. Return Synthetic Level at maturity Synthetic Underlying Stock or Index Zeros It is not just the investment view that is flexible. Synthetic Zeros are listed on the London Stock Exchange and trade like a share through a UK stockbroker. This gives you the flexibility to buy or sell a product at any point during trading hours (08.05 – 16.30) at the prevailing price in the market. Risk Capital is at risk below the Protection Level 4 14 Scenario Is stock or index above Protection Level? HOW DO THEY WORK? Synthetic Zeros are fixed term investments that offer a fixed return on a fixed date depending on the performance of a predefined stock or Index. This level of transparency makes them very easy to evaluate. You can assess the potential reward by looking at the ‘Synthetic Level’, and the potential risk by looking at the ‘Protection Level’. You just need to decide whether you think that your chosen Underlying Asset is likely to fall by more than the Protection Level, and whether the Synthetic Level provides enough of a reward to justify the risk. The investment process At the very start of the investment term, on the Initial Valuation Date, the closing level of the stock or index is recorded. This level, which is known as the ‘Initial Level’ is used to determine the Protection Level. Typically the Protection Level is between 10% and 30% below the Initial Level. At the end of the Investment Term, on the ‘Final Valuation Date’, the closing level of the stock or index is recorded again. This level, which is known as the ‘Final Level’ is compared to the Protection Level. As the diagram below shows, if the Final Level is at or above the Protection Level you win, if not you lose. On the final VALUATION DATE Did the Underlying Asset close below the Protection Level? Yes No CAPITAL AT RISK Synthetic Level PAID No Synthetic Level paid Investors receive the defined payout at Maturity The negative scenario The positive scenario If the Final Level is below the Protection Level, you will not receive the Synthetic Level and your capital will be at risk. The amount you receive back at Maturity will depend on how far the Underlying Asset has fallen below the Initial Level. If for example the Final Level is 40% below the Initial Level, only 60% of the Issue Price would be returned at Maturity. If the Final Level is the same or higher than the Protection Level, the Synthetic Level is paid at Maturity. 5 14 AN EXAMPLE PRODUCT The best way to demonstrate how a Synthetic Zero works is to look at an example. For the sake of illustration, let’s say that Vodafone shares are trading at £2.30 per share. You do not expect them to rise significantly over the next 3 years but don’t anticipate a dramatic fall either. Product details EPIC SZ01 Underlying Asset Vodafone Issue Price £2.30 Protection Level £1.80 Synthetic Level £2.95 Investment Term 3 years Looking at the range of Synthetic Zeros you select SZ01, A three year product, which will payout the Synthetic Level of £2.95 at Maturity as long as Vodafone shares are trading at or above £1.80 on the Final Valuation Date in three years time. At the time the product is launched, the Issue price was £2.30 per unit. You decide to buy 1,000 units for a total of £2,300. INVESTMENT SCENARIOS The following three scenarios explore what could happen to your investment based on the performance of Vodafone shares. £3.30 2 Synthetic Level (£2.95) £2.80 Price £2.30 £1.80 Initial Level (£2.30) 1 Protection Level (£1.80) £1.30 £0.80 3 Initial Valuation Final Valuation £0.30 Time Scenario 1: Vodafone shares close at £2.10 at Maturity In this scenario, although Vodafone shares have fallen by 20 pence, you would receive the Synthetic Level of £2.95 per unit. The total paid at Maturity would be £2,950. A profit of £650 from the original £2,300 invested. Scenario 2: Vodafone shares close at £3.30 at Maturity In this scenario, Vodafone shares have risen by £1.00 over the investment term. However, because your potential return is fixed at £2.95 per unit, you would not benefit from the full rise of the Vodafone shares. You would receive the Synthetic Level of £2.95 per unit. The total paid at Maturity would be £2,950. This is still a profit of £650 from the original investment of £2,300. However, it is less than the £1,000 profit you would have achieved had you bought the shares outright. Scenario 3: Vodafone shares close at £1.50 at Maturity In this scenario, Vodafone shares have fallen by 80 pence over the investment term, a loss of 34.8%. This means that the £1.80 Protection Level has been breached, and as such, SZ01 would suffer the full loss. You would receive £1.50 per unit, a total payout of £1,500. This equates to a 34.8% loss on the Issue Price of £2.30 per unit, or a loss of £800 on the original £2,300 investment. 6 14 A summary of payout scenarios from investing in our illustrative product SZ01 in a range of circumstances; it is not a prediction of the performance of Vodafone shares nor of the limits of such performance. The examples below are based on our illustrative investment of £2,300 made at the Issue Price of £2.30 per unit. They are designed to show the amount you could receive at Maturity Profit or loss from 1,000 Vodafone shares Closing Price of Vodafone shares Payout at Maturity Profit or loss Value of 1,000 from 1,000 SZ01 units from 1,000 SZ01 units Vodafone shares £3.30 £2950.00 £650.00 £3,300.00 £1,000.00 £3.00 £2950.00 £650.00 £3,000.00 £700.00 £2.70 £2950.00 £650.00 £2,700.00 £400.00 £2.40 £2950.00 £650.00 £2,400.00 £100.00 £2.10 £2950.00 £650.00 £2,100.00 -£200.00 £1.80 £2950.00 £650.00 £1,800.00 -£500.00 £1.50 £1,500.00 -£800.00 £1,500.00 -£800.00 £1.20 £1,200.00 -£1,100.00 £1,200.00 -£1,100.00 £0.90 £900.00 -£1,400.00 £900.00 -£1,400.00 £0.60 £600.00 -£1,700.00 £600.00 -£1,700.00 £0.30 £300.00 -£2,000.00 £300.00 -£2,000.00 £0.00 £0.00 -£2,300.00 £0.00 -£2,300.00 A summary of potential payouts at Maturtity for 1,000 units of SZ01 £3,000.00 £2,500.00 £2,000.00 £1,500.00 £1,000.00 £500.00 £0.00 £3.30 £3.00 £2.70 £2.40 £2.10 £1.80 £1.50 £1.20 £0.90 £0.60 £0.30 £0.00 PLEASE NOTE: THE ABOVE FIGURES ARE EXAMPLES ONLY AND CHANGES IN VODAFONE SHARES HAVE BEEN CHOSEN TO DEMONSTRATE THE POTENTIAL AMOUNT YOU COULD RECEIVE AT MATURITY ONLY. IF YOU SELL THE PRODUCT BEFORE MATURITY, YOU MIGHT NOT RECEIVE THE FULL AMOUNT YOU ORIGINALLY INVESTED. 7 14 BUYING OR SELLING Synthetic Zeros are listed on the LSE and trade like a share via your stockbroker trading account. In compliance with the rules of the LSE, a price at which you can buy (ASK) or sell (Bid) will be provided throughout market hours (08.05 – 16.30). You can identify any Synthetic Zero by its four figure EPIC code and purchase or sell it at the quoted market value. There will be a difference between the Bid / Ask price, which represents the cost of trading. In addition, your stockbroker will charge a commission to buy or sell in the same way as when you purchase a share. Sell Price Buy Price Bid £9.95 Ask £10.00 Spread TRADING ACCOUNTS Synthetic Zeros are intended to be eligible for investment within a regular dealing account or a Self Invested Personal Pension (SIPP). Outside of a SIPP investment in a Synthetic Zero will be subject to Capital Gains Tax. However, there is no Stamp Duty to pay on your investment.* In order to buy or sell Synthetic Zeros, you need to be a UK investor aged 18 or above. Additionally, you will be required to complete a Complex Instruments Appropriateness Assessment prior to trading. *Any statement in relation to tax, where made, is generic and non-exhaustive and is based on our understanding of the laws and practice in force as of the date of this document and is subject to any changes in law and practice and the interpretation and application thereof, which changes could be made with retroactive effect. Any such statement must not be construed as tax advice and must not be relied upon. The tax treatment of investments will, amongst other things, depend on an individual’s circumstances. Investors must consult with an appropriate professional tax adviser to ascertain for themselves the taxation consequences of acquiring, holding and/or disposing of any investments mentioned in this brochure. 8 14 THE PRICE YOU PAY COUNTS Synthetic Zeros have a fixed price at launch called the Issue Price. The Issue Price is typically between £1 and £100, or the equivalent in a different currency. However, in much the same way as when you buy a bond after it was originally launched, the price you pay for a Synthetic Zero can be higher or lower than the original Issue Price of the product. This is because the price is constantly moving throughout every minute of every trading day of the investment term. Trading at a premium or discount Impact of purchase price on SZ01 In our theoretical example earlier, SZ01 was launched with an Issue Price of £2.30 which corresponded to the price of Vodafone shares at that time. However, as soon as SZ01 was launched the price would begin to move. If you had bought SZ01 later at an Ask price of £2.40 when Vodafone shares were trading at £2.40, you would have paid a slight premium above the Issue Price. 70p 60p 50p 40p Although you paid 10 pence more, the Protection Level would still be £1.80, and the Synthetic Level would still be £2.95. This means that your potential profit per unit is now 55 pence rather than 65 pence. However, the product is now less risky because the price of Vodafone can fall 60 pence before hitting the Protection Level, whereas at launch there was a 50 pence cushion before the Protection Level. 30p Potenitial profit (65p) Distance to Protection Level (50p) Potenitial profit (55p) Distance to Protection Level (60p) 20p 10p Importantly however, if Vodafone shares did breach the Protection Level, your potential loss would be greater if you had paid more than the Issue Price. This is because the amount repaid to you would be based on the Issue Price and not the price you paid. If for example Vodafone closed 34.8% below the Issue Price at £1.50 on the final Valuation Date, SZ30 would pay back £1.50, which is a 34.8% loss on the Issue Price of £2.30, but a 37.5% loss on the Ask price of £2.40. At launch (£2.30) Later (£2.40) For illustrative purposes only. Synthetic Zeros can also trade at a discount where the Ask price is below the Issue Price. In this case the potential profit would be higher, but so would the risk as the Underlying Asset is closer to the Protection Level. However, as the capital repaid is based on the Issue Price, the potential loss in the case of a breach of the Protection Level is lower. Societe Generale is the only market maker Societe Generale is the only market maker and therefore the only party providing prices for Societe Generale Synthetic Zeros. Societe Generale will refresh the prices throughout the trading day according to LSE rules. The pricing offered is monitored by the LSE monitoring team, both in terms of spreads and sizes. Cases in which there is no guarantee that liquidity will be available on the secondary market, and therefore normal market conditions may not prevail, include where: the underlying asset is suspended or not tradable; there is a failure in the LSE or Societe Generale systems; there are abnormal trading situations e.g. sudden and sharp volatility increase or lack of liquidity in the underlying asset. 9 14 UNDERSTANDING COUNTERPARTY RISK Synthetic Zeros are issued by SG Acceptance, a 100% subsidiary of Societe Generale. Insofar as payments are due by Societe Generale in its capacity as Guarantor, investors are ultimately exposed to Counterparty Risk on Societe Generale. This means that receiving your capital back and any return owed to you are dependent on Societe Generale paying back the amounts due under its obligations on the product. This is called Counterparty Risk or Credit Risk. If Societe Generale is unable to make payments due under the product, you may lose all or part of your investment. You will have no claim for compensation from the Financial Services Compensation Scheme or any similar scheme. Credit ratings can provide a way for you to assess the risk of a particular product Issuer such as Societe Generale becoming insolvent. Credit ratings are assigned by independent ratings agencies such as Standard & Poors and Moody’s. Standard & Poor’s rate companies from AAA (Most Secure/Best) to D (Most Risky/ Worst) and Moody’s rate companies from Aaa (Most Secure/ Best) to C (Most Risky/ Worst). These credit ratings are reviewed on a regular basis and are subject to change by these agencies. The credit rating is not a recommendation to purchase, sell, or hold a financial obligation, as it does not comment on market price or suitability for a particular investor. It also does not provide assurance that the institution cannot fail. CURRENT Credit Ratings Banks Moody’s Credit Rating Standard & Poor’s Credit Rating HSBC Holdings Plc Aa3 AA- BNP Paribas A1 A+ Societe Generale A2 A UBS AG A2 A Credit Agricole S.A. A2 A Barclays Bank Plc A2 A Credit Suisse AG A2 A- Deutsche Bank AG A3 A JPM Chase & Co A3 A GS Group Inc. Baa1 A- The Royal Bank of Scotland Plc Baa1 A- Citigroup Inc. Baa2 A- BoA Corp Baa2 A- Morgan Stanley Baa2 A- Ratings are displayed in order of the Moody’s Credit Rating. These ratings are correct as of October 23rd, 2014, however, they are subject to change at any time. 10 14 Considerations before investing To help you decide if Synthetic Zeros are right for you, here is a summary of some key points to consider before investing. You should study the Final Terms for your chosen product prior to investing. If you are unsure whether that product is suitable for you, you should seek advice from an independent professional adviser before making an investment decision. Key benefits Fixed return. Potential to receive a fixed return based on the performance of a stock or index. Key risks Capped returns. Your maximum return is capped at the Synthetic Level. If the Underlying Asset closes above this level at Maturity, the product will under-perform the Underlying Asset. You will not receive any dividend payments if you invest in a Synthetic Zero. Inflation risk. If the return generated by the product is less than the rate of inflation, the value of your capital will be reduced in real terms. Defensive structure. The Protection Level is set below the Initial Level in order to increase the chance of receiving the Synthetic Level at Maturity. Capital is at risk. If the Underlying Asset closes below the Protection Level on the Final Valuation Date, part or all of your initial investment will be lost. You will be exposed to the performance of the Underlying Asset from its Initial Level with every 1% fall in the Underlying Asset resulting in a loss of 1% of the Issue Price of the product. If you paid more than the Issue Price your loss will be greater as repayment of capital is calculated on the Issue Price. See page 8 for more information. Underlying risk. The price of the Underlying Asset can be volatile and may fall significantly below the Protection Level. Exchange Traded. Synthetic Zeros are listed on the LSE and can be traded at any point during the trading day under normal market conditions with no early redemption charges. See page 8 for more information regarding buying and selling Synthetic Zeros. Early sale risk. You can sell a Synthetic Zero before the end of the Investment Term but may get back less than you invested irrespective of the performance of the Underlying Asset. Counterparty Risk. Any failure by Societe Generale to make payments due under the product may result in the loss of all or part of your investment. As of December 2014, Societe Generale has an A credit rating from Standard & Poors and an A2 rating from Moody’s. For an explanation of what these ratings mean see the Counterparty Risk section on page 10. Intended Eligibility. Eligible for investment into a SIPP Dealing Account. Investments made outside of a SIPP may be subject to Capital Gains Tax*. Liquidity risk. Societe Generale is the only market maker and therefore the only party providing prices for Synthetic Zeros. Trading prices will only be available in normal market conditions. For more information regarding trading, please see the ‘Secondary Market’ section on page 8. *Any statement in relation to tax, where made, is generic and non-exhaustive and is based on our understanding of the laws and practice in force as of the date of this document and is subject to any changes in law and practice and the interpretation and application thereof, which changes could be made with retroactive effect. Any such statement must not be construed as tax advice and must not be relied upon. The tax treatment of investments will, amongst other things, depend on an individual’s circumstances. Investors must consult with an appropriate professional tax adviser to ascertain for themselves the taxation consequences of acquiring, holding and/or disposing of any investments mentioned in this brochure. 11 14 A HISTORY FOR INNOVATION Societe Generale has a 25 year track record for providing an outstanding trading service. Today, Societe Generale’s Exchange Traded Products are actively traded by retail, professional and institutional investors on the stock exchanges of Paris, Brussels, Madrid, Milan, London, Frankfurt, Helsinki, Hong Kong, Tokyo, Sweden and Singapore. The huge diversity of our product range means that investors of all types, ages and objectives can access the investment markets at a level of risk that suits them. Whether you are looking to leverage a short-term market trend, capture a specific growth or income opportunity, or build a low cost and efficient investment portfolio, Societe Generale’s range of Covered Warrants, Structured Products or Tracking Products can help. A GLOBAL BANKING GROUP With a history spanning more than 150 years, Societe Generale is one of Europe’s largest financial services groups. Based on a diversified universal banking model, Societe Generale offers advice and services to individual, corporate and institutional customers in three core businesses; retail banking, international retail banking and corporate and investment banking. More than 148,300 Societe Generale employees serve over 32 million customers in 76 countries each day. Commitment, responsibility, team spirit and innovation are the core values shared by all employees of the Group. These values are central to our vision of a responsible bank committed to serving its customers. A LEADING INVESTMENT BANK Societe Generale’s Global Banking and Investor Solutions arm (GBIS) is one of the key pillars of the Societe Generale Group, employing over 10,000 people in 34 countries*. Present on all major financial markets, SG CIB has been a well known leader in global equity derivatives since 1989. It is the same expertise, trading systems and experience developed over the last 25 years, which enable us to deliver first class investment products for retail investors in the UK. *As of March, 2014. 12 14 13 14 THIS COMMUNICATION IS FOR SOPHISTICATED RETAIL CLIENTS IN THE UK This document is issued in the U.K. by the London Branch of Societe Generale. Societe Generale is a French credit institution (bank) authorised by the Autorité de Contrôle Prudentiel et de Résolution (the French Prudential Control and Resolution Authority) and the Prudential Regulation Authority and subject to limited regulation by the Financial Conduct Authority and Prudential Regulation Authority. Details about the extent of our authorisation and regulation by the Prudential Regulation Authority, and regulation by the Financial Conduct Authority are available from us on request. The products described in this document are not suitable for everyone. Investors’ capital is at risk. You should not deal in these products unless you understand their nature and the extent of their exposure to risk. The value of the product can go down as well as up and can be subject to volatility due to a range of factors which include price changes in the underlying instrument and interest rates. Prior to any investment in these products, you should make your own appraisal of the risks from a financial, legal and tax perspective, without relying exclusively on the information provided by us, both in this document and the Final Terms of the products available on the website www.sglistedproducts.co.uk. We recommend that you consult your own independent professional adviser before investing. You should note that holdings in these products will not be covered by the provisions of the Financial Services Compensation Scheme, or by any similar compensation scheme. The securities can be neither offered in nor transferred to the United States. Any statement in relation to tax, where made, is generic and non-exhaustive and is based on our understanding of the laws and practice in force as of the date of this document and is subject to any changes in law and practice and the interpretation and application thereof, which changes could be made with retroactive effect. Any such statement must not be construed as tax advice and must not be relied upon. The tax treatment of investments will, amongst other things, depend on an individual’s circumstances. Investors must consult with an appropriate professional tax adviser to ascertain for themselves the taxation consequences of acquiring, holding and/or disposing of any investments mentioned in this brochure. Societe Generale listed Products Call: 0800 328 1199 Website: www.sglistedproducts.co.uk Telephone calls may be recorded and/or monitored for training and quality purposes.