Download document history/ equality impact assessment form

DOCUMENT HISTORY/
EQUALITY IMPACT ASSESSMENT FORM
TITLE
REF
CREATED
TYPE
Marketing and Brand Procedure
BK3/10/004
Sept 2014
Procedure – New
BOOK
SECTION
3
Marketing
PERSON RESPONSIBLE FOR POLICY
REVIEWED BY
DATE
REVIEWED
This P&P has an impact on:
Age
Disability
Ethnicity
Gender
Religion or belief
Sex orientation
Socio-economic
BK3/10/004
Director of Finance/Marketing Manager
NEXT
REVIEW
Impact
Yes
No
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


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
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CHANGES
Yes
NO
If YES record
new version
no.
Equality Impact Assessment
form completed Yes / No
If No comment:
Sept14/ver01
EQUALITY IMPACT ASSESSMENT FORM
What is the main purpose or aims of the policy
Who will be the beneficiaries of this policy?
Has the policy been explained to those it might affect directly or indirectly?
Have you consulted on this policy?
What are the expected outcomes of this policy?
Equality Target
Group
BK3/10/004
a) Positive
Impact
High
Low
b) Negative
Impact
High
Low
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Reason/Comment
Sept14/ver01
PROCEDURAL MANUAL
PROCEDURE REF:
PROCEDURE TITLE:
BK3/10/004
Nugent Care Brand
1.
Promotion of Nugent Care brand
1.1
Nugent Care organisational departments, services or establishments , staff
and Nugent Care title holders must use the approved brand when
undertaking:
a) activities within the scope of their usual roles, and
b) attending promotional events where publications are produced to
publicise individual projects or services.
1.2
Uses of the approved brand by Nugent Care organisational departments,
services or establishments staff and Nugent Care title holders when
undertaking a) and b) above include:
i.
material used to support and/or promote presentations (such as
PowerPoint presentations)
ii.
teaching and training notes and other program-related material they
provide to staff, stakeholders, volunteers or service users
iii.
flyers and other promotional material
iv.
internal documents
v.
reports prepared on behalf of Nugent Care, whether for internal or
external use.
vi.
desktop templates, including letterheads
vii.
websites (must comply with Nugent Care Brand Guidelines)
viii.
social media presence (must comply with Nugent Care Brand
Guidelines)
ix.
material promoting a program or research to assist in establishing
its credibility with external organisations or individuals
2.
Protection of the Nugent Care brand
2.1
For any situation not covered by Procedure 1 above, written approval from
Marketing and Communications is required. This applies to both; the specific
brand asset or sub branding and to the surrounding artwork.
2.2
Approval to use the Nugent Care brand asset in any promotional material
intended for use outside (external to) the organisation must be sought from
BK3/10/004
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Marketing and Communications. Approval can be sought by emailing details
of the proposed application of the brand and the supporting artwork to the
Marketing and Communications Manager.
2.3
Approval may be granted for continuing or once-only use.
2.4
All approved uses must be documented in writing (an email response from the
Marketing and Communications Manager is usually sufficient). Where this is
not sufficient, a written agreement must be developed in consultation with the
Executive Management Team.
2.5
Co-branding:
a.
Use of the Nugent Care brand alongside the brand of any affiliated
or external organisation for non-promotional purposes is subject to
the provisions of any relevant agreement with the affiliated or
external organisation.
b.
Use of the Nugent Care brand in association with any joint
programmes, must be approved by the Chief Executive.
d.
Use of the Nugent Care brand alongside another organisation's
brand must conform to the Nugent Care Brand Guidelines.
3.
Creation of ‘sub brands'
3.1
Nugent Care 'sub brands'
4.
a.
Approval for the creation of a sub brand is required from the
Executive Management Team and the Marketing and
Communications Managers.
b.
Approval must be sought from the Executive Management Team
using the Nugent Care Brand Guidelines, which is available via the
Marketing and Communications Team. The EMT will consider
applications in consultation with the Marketing and Communications
Manager.
c.
Any sub brand must be designed and developed in consultation with
the Executive Management Team and the Marketing and
Communications Manager. Any images, graphics or slogans, to be
used must be approved by the Marketing and Communications
Manager.
DOCUMENT HISTORY
Procedures are reviewed every 2 years.
This document was created Sept 2014.
BK3/10/004
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Sept14/ver01