Download organic is more than a label or certification… organic stands for

Organic is more than a label or certification…
organic stands for quality and conviction, for
the responsible use of nature’s resources.
What is organic food?
Crops are generally grown without synthetic pesticides, artificial fertilizers,
irradiation ( a form of radiation used to kill bacteria ) or biotechnology.
Is organic food better for me?
Organic foods may have higher nutritional value than conventional food,
according to some research. The reason: in the absence of pesticides and
fertilizers, plants boost their production of the phytochemicals ( vitamins
and antioxidants ) that strengthen their resistance to bugs and weeds.
Is buying organic better for the environment?
Organic farming reduces pollutants in groundwater and creates richer soil that aids
plant growth while reducing erosion, according to the Organic Trade Association.
It also decreases pesticides that can and end up in your drinking glass.
What are the basic organic standards for plant crops?
Farmers wanting to produce certified organic crops must show the USDA that
their cropland has been free of prohibited substances for a period of 3 years. In
addition farmers must agree to use practices that help promote soil integrity
including crop rotation and composting. To prevent “drift” from synthetic
pesticides or fertilizers used on non‑organic adjacent cropland, farmers are
also required to establish buffer zones around all certified organic crops.
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What is the source of the fruit?
We’ve painstakingly sourced our organic fruit and vegetable
ingredients from around the world to bring you the very
best of what the organic food‑trade market has to offer.
All our fruits comply with the USDA organic standards.
How do you track your ingredients?
There is an established method of organic ingredient
sourcing and handling that is regulated by the FDA’s National
Organic Program. It consists of a stringent verification
process, whereby food processor and handlers must link
the chain of custody of ingredients from the farm, all the
way to the market. Organic certifying agencies, like Quality
Assurance International ( QAI ) review our ingredient
panels and assist us in ensuring everything you get in the
final product is sourced according to FDA guidelines.
Can you prepare Dr. Smoothie Organic with
Cafe Essentials® or Smoothie‑Ceuticals®?
Yes, with select flavors. In addition to Dr. Smoothie Organic,
Dr. Smoothie Brands® now offers complementary organic
versions of Cafe Essentials and Smoothie‑Ceuticals products.
This allows for a 100 % organic finished beverage. You may also
prepare Dr. Smoothie Organic with traditional Cafe Essentials
or Smoothie‑Ceuticals products, however, the resulting
beverage will no longer be considered 100 % organic.
Organic Cafe Essentials flavors currently available:
• Café Moka
• Chocolate
• Madagascar Bourbon Vanilla Crème
• Madagascar Vanilla Latte
• Moka Latte
Is everything organic or just the fruit?
In general everything is organic except in some cases we
use a natural flavor that has been reviewed and signed
off by the certifying agency as organic compliant.
What is more important taste or nutrition?
Taste and nutrition are both important to us at Dr. Smoothie®.
That is why every formulation has been designed with the
purpose of equating good taste with good health. You’ll be
surprised at how tasty authentic, organic ingredients can be.
Assuming I use Dr. Smoothie Organic, is it
necessary to use organic fruit as my blend‑ins?
Although it is not necessary to restrict the types of blend‑in
ingredients you use, we highly recommend that you keep the
organic concept true to its intent. Therefore we recommend
using organic fruit for your blend in to keep intact the
true identity of an organic smoothie you are serving.
Dr. Smoothie Organic flavors currently available:
• Carrot Apple
• Mango
• Pineapple
• Raz‑Berry Blend
• Strawberry
• Strawberry Banana
Organic Smoothie‑Ceuticals flavors currently available:
• Organic Vanilla Whey Protein
How big is the organic customer base?
Extremely large and growing. Dr. Smoothie
products are on trend:
• A 2012 survey found 74 % of US consumers purchase organic
• 36 % use organic foods at least monthly
• 40 % of consumers see organic as a moderate need / interest
• 45 % of consumers see organic as a high need / interest / on trend
• Non‑GMO tops the list as ingredients consumers
want out of their food products
• 26 % of the population is deemed “super‑users”. These people
account for 61 % of the health and wellness food group,
a 161 billion opportunity of which organic fits into.
• Organic and “natural” product growth outpace
conventional foods by three times
• Sales for organic grew 5 % in 2012
• 41 % of Millennials report that they look for natural
and organic brands ( born from 1982 to 2000 )
• 55 % of Millennials want restaurants to offer better‑for‑you options
• 62 % of those ages 25–44 said it was very important
to eat healthy / pay attentions to nutrition
• From 2007 to 2012 the number of moms looking
for natural / organic foods jumped 31%
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Do you see this product replacing
the 100% Crushed fruit line?
What kind of role out promotions or bundle
deals will there be on the official launch?
No. You may see 100% Crushed customers purchase
Dr. Smoothie Organic, however, Dr. Smoothie Organic
opens up a whole new market segment.
Look for those promotions via email or other specials.
Will Dr. Smoothie Organic be prepared just like the
other smoothie products same water / ice / product?
Yes. Dr. Smoothie Organic blends work just the same
as our Classic and 100% Crushed smoothie lines.
Do you see stable pricing on this product due
to the limited fruit sources available?
While organic sourcing is certainly challenging, we do
not anticipate any different price fluctuations than what
we see currently with all our other raw materials.
What is the process that makes them certified organic?
In order for anyone to label products with the USDA
organic seal, their formulations must be reviewed and
approved by certifying agencies. These agencies are
recognized by the USDA as the executors of the National
Organic Program. Working closely with a certifying
agency ensures that we offer products that have truly
certified organic ingredients throughout our blends.
Will we disclose the source we get these certified organic
fruit? Where are they coming from? What states or other?
As our formulations are proprietary, we cannot disclose
absolute specifics about where or how we source our
organic ingredients. Dr. Smoothie takes pride in letting
our customers know the regions where each beverage’s
key ingredient or taste profile comes from.
What is the ratio of real fruit per serving in a
Dr. Smoothie Organic 16 oz, 20 oz, and 24 oz smoothie?
All Dr. Smoothie Organic smoothies are considered 100% fruit
when properly reconstituted as prescribed by the FDA.
Will Dr. Smoothie Organic fall under
the 100% Crushed category?
If a flavor profile includes a veggie component
what is the ratio from real fruit to the
vegetables in a 16 oz smoothie?
Usually it contains 1 or more servings of
veggies in a 20 oz smoothie.
Who should be interested in this new product?
Those who currently drink natural or organic smoothies and
those desiring to limit ingestion of pesticides, insecticides,
chemical fertilizers, irradiation, or chemical food additives.
The market place is ripe for organics. If a customer is currently
serving organic coffee, organic frozen or fresh fruit or using
100% Crushed they probably have the best customer profile
to start with. But really any shop can serve or add organic to
the menu to address the fast growing organic population.
What will be the strongest selling points?
Same as 100% Crushed but the added benefit of organic.
Public news, on a frequent basis, addresses the good, bad,
and ugly of our food chain. Organic addresses several of
these segments. The smoothie is 100 % crushed fruit and
provides the 5 fruit servings of fruit as recommended by the
USDA and other health agencies. The biggest selling point for
Organic is along the same lines as natural, but even greater.
• NO GMO
• NO artificial flavors
• NO artificial colors
• NO preservatives
• Eco friendly
• NO growth hormones
• NO antibiotics
• NO irradiation
• NO herbicides / pesticides
The attraction to organic is about “what is not in there” &
ethical sustainable crop and animal farming.
Although our Organic Smoothie blends are made from
100 % fruit, they stand in a category all their own.
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What is the sales strategy for shop owners?
Organic is a well known commodity. Proudly display
our colorful point of sale introducing the addition of
Dr. Smoothie Organic to your shop and the sales will come
to you. We suggest being knowledgeable about the organic
culture as those will be the customers you will attract.
What are the differences between 100% Crushed®
fruit concentrate and Dr. Smoothie Organic?
100% Crushed is the current gold standard in smoothies
and Dr. Smoothie does send our fruit though vigorous
washings to remove residue and use only the best growers.
If you are already serving our 100% Crushed product, the next
logical step is adding the organic category to your current menu
to expand your customer base and serve the organic client.
We have selected Dr. Smoothie Organic as our platinum
line. Certified organic fruit is grown under strict
government regulations regarding soil condition,
growing practices, pesticides, sprays, fertilizers etc.
Is there a niche customer base for this product?
What is the nutrition advantage over fruit products?
Yes. Organic smoothies are an open market. All users,
segments and ages will appreciate your concerns for their
health. Major grocery and big box stores carry organics
and selection increases. If your customer base is asking for
organic, be one of the first and you may be surprised at your
greater business and prominence in your community!
Will a customer that buys organic products
be interested in this product?
Yes. Current businesses are looking at introducing organic
products, organic frozen or fresh fruit smoothies. Those
who prefer 100% Crushed may take that next step to
Dr. Smoothie Organic. Interestingly Organic Food News
stated 41 % of the population purchased their first organic
product in the last 2 years. Organic is a growing market.
What is the difference in nutritional value
from actual raw fruit to this concentrate?
Raw and IQF fruit is usually picked green as it cannot
stand up to transportation and time on the shelf if
picked ripe. Once picked green fruit sweetness comes
from the fruit producing sugar not nutrition. Organic
tree and vine‑ripened fruit has full nutritional value.
Why should I take the chance and offer
this product to my customer base?
The best way to decide is ask yourself the question,
do you have the customer base that will embrace and
support organic products? Or do you have the desire to
add an organic category to your current menu? In reality,
there is very little risk and a very great reward in offering
Dr. Smoothie Organic smoothies as the investment is nominal.
Though often argued, many studies support more vitamin and
mineral content in organics. All studies aside, it is what is not
in organic that create the difference. That is, no pesticide and
other chemical residue, eco‑friendly, sustainability and more.
This contributes to better health and feeling of being good to
yourself and your customer. You also receive a variety of fruit
in each glass lending to the synergistic nutrition of each fruit.
Competition in the market and price
comparison…what separates us from them?
There are few competing in the organic smoothie market.
Organic smoothies are usually limited to local health
food markets. As far as we know, Dr. Smoothie is the only
company with an organic smoothie mix. Taste profiles
are as expected from Dr. Smoothie…best in class.
Is this an all‑natural product like 100% Crushed?
Since there is no official designation of Natural, that
term is not used anymore. Organics do perform on
everything natural used to provide and then go a
step further with non‑GMO and other attributes.
What would be the price point for Dr. Smoothie Organic
vs a 100% Crushed fruit smoothie?
This is totally dependent upon your geographic
location and current pricing structure. Generally
speaking adding $.50 to $1.00 to your price will either
recoup your cost or give you your full 3x markup.
Why should my customer drink this product?
First off, they taste great. Plus you are offering a unique
product that is good for them, healthy, clean and flavorful.
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Is the shelf life the same as the rest
of our smoothie products?
Will adding the Smoothie‑Ceuticals affect the taste?
Yes
In general the same as when used in your current Dr. Smoothie
puree. Although Smoothie‑Ceuticals are not certified organic.
Is it more or less light and temperature sensitive?
Are Dr. Smoothie Organic flavors available in BIBs?
No, storage is the same as other Dr. Smoothie purees
No, not at this time.
Do we have the 8 oz sample bottles available?
How many bottles per case?
Yes, our normal sampling protocol is to sample
1 or 2 flavors maximum. At that point the
customer will know if they want to order.
6 – 46 oz bottles.
Who certified this product?
The real key is not just sending samples, it is in qualifying
the operator so be sure it is a fit in the first place.
United State Department of Agriculture ( UDSA )
rules through QAI as the certifying agency.
Our excellent taste profiles are known, and
the organic is no different, excellent.
Dr. Smoothie Organic smoothies are:
Number of flavors planned?
6 to date for smoothies, 5 to date for
frappes, 1 to date for whey protein.
How many servings of fruit?
• Per 16 oz smoothie – 4 servings
• Per 20 oz smoothie – 5 servings
Are there preservatives in this product?
No. Dr. Smoothie does not use preservatives in any of
our products. Beyond the Dr. Smoothie manufacturing
protocol, the USDA is strict in regulations keep organics
free of chemicals, pesticides & preservatives etc.
• Gluten Free – Yes
• Vegan – Yes
• Dairy Free – Yes
• Egg Free – Yes
• Sugar Free – No, fruit is not sugar free but all sugars
are naturally occurring from the fruits
• Wheat Free – Yes
• Soy Free – Yes
• Salt Free – Yes
• Nut Free – Yes
• GMO Free – Yes
• NO added sugars
Besides a smoothie, are their other
uses for these new flavors?
Yes. For fruit juices, bar beverages, take it to the kitchen.
Any place fruit is needed think Dr. Smoothie as it is a
fruit concentrate, not just a smoothie mix. Please see
our culinary and bar recipe books available online.
When will this product be available to ship?
March 2014 in limited release, then more in April.
drsmoothie.com [email protected] 888 466 9941