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MUSIC UNIT OF WORK Year Group: 8 Term: Autumn 2 Title: Adverts – Understanding the conventions of music for adverts LEARNING OBJECTIVES ACTIVITIES ASSESSMENT CRITERIA ( including differentiated expectations) (including differentiated opportunities) (expectations applied to end of unit task) Understanding Element(s): (Paragraphs 4 a/b) Pitch all – there are different scale patterns (major, minor, modes); some – the need for appropriate choice of scale for given purpose; few – potential of exploiting specific scale features (minor 2nd). Developing Skill(s): (Paragraphs 1, 2 and 3) Composing all – can manipulate basic sound effects, mood ‘clusters’ and ‘fragments’ or motifs for a particular purpose; some – show appropriate combination of effects, background moods and motifs for specific advert; some motif development; few – can exploit one of these techniques well to promote ‘selling point’ of product with advanced manipulation of motif. Singing TV advert songs of the moment Watching TV adverts – analyse basic musical techniques Soundscape exercise: clusters / melodic fragment / sound effect – combine to suggest . . . ? Look at scales (listening and playing?) in jazz, 12 tone, pentatonic: impact on mood / style (NB other aspects of the complete musical styles as well) Play Eastenders theme (or current TV advert) in different scales Re-do soundscape exercise: choose different scale – impact? NB Respond and review Analyse TV advert melodic construction: imitation / augmentation / diminution S Reich: ‘Clapping Music’ Quality Musical Experience(s): Performance of advert music Melodic starting point exercise Use of existing music – define limits (start or end) Juxtaposition of aural and visual messages Applying Understanding: (Paragraphs 4 b/c/d) Set advert composition task The conventions of advert music: supporting the ‘selling point’ of a product through use of sound effects, background ‘mood’ music, musical ideas (based on motifs), musical ideas (taking existing music) Perform / analyse Vocabulary: Repertoire/resources/ICT: Major, minor, mode, scale, semitone Motif, repetition/contrast/development Imitation, augmentation, diminution Chord clusters Range of TV adverts on video Rhythmic chant: S Reich ‘Clapping Music’ Melodic starting points exercise – keyboards / computers Examples of dorian mode jazz, 12 tone Webern, pentatonic folk At: understands adverts – selling point reflected in: • appropriate scale patterns chosen • basic use of sound effects, clusters, melodic lines • some simple development of motif Above: understands adverts well – selling point clearly identifiable in: • scale pattern used to create effective melodic line • imaginative use of sound effects, clusters, melodic lines and other ideas • development of motif reflects ‘story line’ of advert Well above: understands adverts very well – selling point identifiable, music takes on a life of its own by: • scale pattern features exploited effectively • use of conventions creates an effective piece of music (as well as fulfilling advert requirements, to the extent that vision is not needed?) • advanced motif development ideas used Performing Opportunity: