Download HR 2.3

IB Business and Management
An Irish poet, by the name of
William Butler Yeats (18651939), once said “ Think like a
wise man but communicate in
the language of the people.”
• What did Yeats mean by this?
• Why is communication so
important?
• What will make you an
excellent communicator?
• …
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1. What is communication?
2. How many ways do we communicate?
3. Why is effective communication important for the
running of a business?
4. How is an abstract different from an executive
summary?
5. What is the purpose of communication?
6. Evaluate which methods of communication are
preferred over others and why?
…
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So why is communication as a manager important?
 Because a lot of your time will be spent communicating.
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The purpose of communication is to:
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Staff become aware of their roles/expectations
Managers can gather and act upon feedback
from employees, customers, and other
stakeholders
Overall, it allows managers to have better
understanding and control of their business
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Internal communication
 Communicate within the same business organization
 EX: store manager of KFC talks with BOD about
marketing techniques
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External communication
 Communication between one organization and
another unrelated organization
 EX: KFC manager talks to supplier about orders
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Oral / Verbal communication:
 Involves parties talking and listening to one another.
 I know a lot of you may think this common sense, but you would be
surprised how many people do NOT know how to listen.
Advantages
Disadvantages
Information may not be truthful.
Detailed questions can be
asked.
No delay in answering
questions.
No cost involved.
A good way to judge an employee’s
ability to communicate: interviews
and presentations.
Facial reactions and body language
can be seen and judged.
List examples of
verbal
communication.
No permanent record of the
conversation.
Confidential messages difficult to
verbally communicate.
Meetings and interviews can be
time consuming. …
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Non-verbal Communication:
 What is it?
 Basically, all forms of communication EXCEPT oral.
 Written communication
 Visual communication
 Involves use of information and technology
Letters
Research
Memorandum
proposals
Forms of
written
communication
Abstracts
(paper-based
methods)
Executive
Summaries
Notices
Reports
•
Visual Communication:
• Napoleon once said, “A picture
paints a thousand words.”
• Images speak louder than words.
• Visual aids can enhance
communication.
…
Understood
easily
Have a
longer
lasting
impact
Communicate
Ideas
How can visual
communication
be beneficial?
Cater to a
visual
learner
Cheaper
quickly
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Photographs, symbols, tables, maps, sketches,
and diagrams.
Sign language and body language.
A major disadvantage of all forms of
communication is that of storage space.
 Many forms of written communication are slow
 What happens if the receiver does not understand the
written message?
IB Business and Management
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1. What is channel of communication?
2. Explain informal and formal communication.
3. What are some factors influencing the choice of
communication method?
4. How has the use of ICT improved business
communication?
5. Discuss some barriers to effective communication.
6. Analyze the consequences of poor communication.
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All unofficial channels of communication.
Famous expression “through the grapevine” - one form
of this is gossip.
Many managers view gossip as a hindrance to
efficiency and productivity in the workplace.
Some view informal communication as beneficial:
 Fosters a sense of belonging.
 Foster a sense of security and mutual support.
 Pooling of ideas can help generate solutions.
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Refers to all official channels of communication.
Written communication methods tend to relate to
formal channels of communication.
Formal communication is directly related to work
matters
…
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ITC used to aid communication such as:
…
POSSESS
LUC
Personal
preferences
Ease
Size
Of
Of
use
business
Skills
And
training
Storage
issues
…
Cost
Security
Organizational
structure
Issues and
concerns
Location
Urgency
4. Barriers to
Effective
Communication:
• High costs.
• Technological
breakdown.
• Language.
• Accents.
* Jargon.
* Attitude.
* Geographical
location.
* Internal
politics.
* Poor
presentation
skills.
* Chinese
whispers.
* Physiological
barriers.
Errors and
reworking will
rise.
Lowers morale,
confidence and
sense of
direction.
•….
Loss of
competitiveness.
Lack of control
Consequences
of poor
communication
Solving Communication Problems
•You as the manager, must
look at the causes of the breakdown.
•1) You may have to consider delayering.
•2) Hire bilingual employees
Communication and Business Strategy
 Managers continuously try to improve
communication in the workplace in order
to:
 Improve speed, access, and accuracy
of communication
 Reach a wider audience
 Improve motivation and productivity
Communication and Business Strategy
 Disadvantages of changes to ICT:
 Cost
 Threat to security
 Need for change management
• Information overload – too much
info., can demotivate staff
Importance of verbal vs. non verbal
communication
• Visual liking – 55%
• Vocal liking – 38%
• Verbal liking – 7%