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Propaganda and Persuasive Techniques Emotional Appeal • What is emotional appeal? Emotional Appeal This is used to slant one's view through the use of emotions. It often tugs at our heart. Appeal to Reason • What is appeal to reason? Appeal to Reason • This uses reason or logical statements to appeal to us. Bandwagon • What is bandwagon? Bandwagon • This calls for participation because everyone does it. Testimony • What is testimony? Testimony • This is selling an idea or product by using famous names rather than sound evidence. Expert Testimony • What is expert testimony? Expert Testimony • This is a quotation from someone or an organization that is an expert in this area which helps support the author's opinion. Glittering Generalities • What is glittering generalities? Glittering Generalities • These make claims without giving facts and are often used in advertising and include flowery words. Glittering Generalities Generalities • What are generalities? Generalities • These make claims - usually gives a number of positive examples without backing it up with specific research. Citing Statistics • What is citing statistics? Citing Statistics • These are numbers, percentages, and/or ratios that support the author's opinion in some way. Often times it is taken from research.