* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Green Marketing
Survey
Document related concepts
Marketing research wikipedia , lookup
Marketing strategy wikipedia , lookup
Multi-level marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Advertising campaign wikipedia , lookup
Sensory branding wikipedia , lookup
Viral marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Multicultural marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Global marketing wikipedia , lookup
Transcript
Advanced Browse Subscriptions Rankings o Top Papers o Top Authors o Top Organizations Submit a paper Blog Register now REGISTER SIGN IN Email This field is required Password This field is required Sign in Remember me Forgot ID or Password? Register now Public User Your Account User Home Personal Info Affiliations Subscriptions My Papers My Briefcase Sign out Download this Paper Share: Open PDF in Browser Green Marketing: Opportunity for Innovation and Sustainable Development Posted: 22 Jul 2010 Preeti Singh Date Written: July 9, 2010 Abstract Recently, as the environmental protection and green consumption emerge, the public have concerned about the health and environmental protection issues in our residences. This article covers terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. These days, only marketing doesn't seem to be working as well as it has in the past. For sustainability and growth a marketer has to consider innovative environment friendly trends .It also focuses some of the opportunities and challenges in green marketing. The article briefly gives the ideas taken by McDonald's, ITC, NTPC, Philips Light's CFL etc to save environment. Keywords: green marketing, reasons for going green, sustainable development JEL Classification: M31 Suggested Citation: Suggested Citation Singh, Preeti, Green Marketing: Opportunity for Innovation and Sustainable Development (July 9, 2010). Available at SSRN: https://ssrn.com/abstract=1636622 or http://dx.doi.org/10.2139/ssrn.1636622 No contact information is available for Preeti Singh Download this Paper Open PDF in Browser Paper statistics Downloads 1,496 Rank 8,816 Abstract Views 4,381 Related eJournals Corporate Social Responsibility (CSR) eJournal Follow Consumer Social Responsibility eJournal Follow CSR & Management Practice eJournal Follow Socially Responsible Investment eJournal Follow Managerial Marketing eJournal Follow Political Economy - Development: Environment eJournal Follow Feedback to SSRN Feedback (required) Email (required) Submit > If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 585 442 8170 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday. Submit a Paper Section 508 Text Only Pages Quick Links Research Paper Series Conference Papers Partners in Publishing Organization Homepages Rankings Top Papers Top Authors Top Organizations About SSRN Objectives Network Directors Presidential Letter Announcements Contact us FAQs Copyright Terms and Conditions Privacy Policy Cookies are used by this site. To decline or learn more, visit our Cookies page. processed by apollo8 in 0.125 seconds This page was